Cardlytics to Discuss the Value of Omni Consumers and Performance Marketing at Advertising Week in New York
Executives to Speak Alongside Lowe’s, Gap, and Advance Auto Parts;
Host Nasdaq Closing Bell Ceremony
Atlanta, GA, September 19, 2019 – Cardlytics, Inc., (Nasdaq: CDLX), a purchase intelligence platform that helps make marketing more relevant and measurable, will join key executives from Lowe’s, Gap, and Advance Auto Parts on-stage at Advertising Week New York, September 23-26. Cardlytics will share insights on critical topics for brand and retail marketers—such as the inherent value of the omni consumer and merging passion and performance marketing to drive revenue growth.
Key presentations and events include:
- Passion & Performance Marketing: Driving Growth & Demand While Honoring the Spirit of Your Brand: Jim Tietz, Cardlytics’ Chief Revenue Officer, will join thought leaders from Google and Tinuiti on the Culture Builders Stage to explore digital marketing’s role as a growth driver on Monday, September 23, at 9:45 a.m. The group will discuss why brands must marry passion and performance marketing to generate happy customers and drive real business outcomes.
- Omni Customer is the New Omni Channel: Dani Cushion, Cardlytics’ Chief Marketing Officer, will moderate this seminar with executives from Lowe’s and Advance Auto Parts on Monday, September 23, at 1:30 p.m. on the Insight Drivers Stage. The panel will discuss the value omni customers bring to any business, as well as how to build a successful omni strategy.
- Nasdaq MarketSite Closing Bell Ceremony: Cardlytics will celebrate the start of Advertising Week by ringing the closing bell on Monday, September 23, at 4:00 p.m. at the Nasdaq MarketSite in Times Square.
- Brand Innovators Fireside Chat: Dani Cushion, Cardlytics’ Chief Marketing Officer, will host the Chief Marketing Officer from Gap in a fireside chat on Wednesday, September 25, at 11:30 a.m. as part of Brand Innovators’ Women in Brand Marketing
“Advertising Week always inspires, celebrates great industry work, and highlights what marketers need to know to grow their business,” says Cardlytics CMO, Dani Cushion. “As a native advertising platform with a view into $2.8 trillion in annual spend, we help our partners understand and act on consumer shopping trends. We look forward to discussing these trends and how we’re collaborating with advertisers to solve their biggest challenges.”
For more information on Advertising Week New York, visit www.newyork.advertisingweek.com.
Cardlytics (NASDAQ: CDLX) uses purchase intelligence to make marketing more relevant and measurable. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, San Francisco, and Visakhapatnam. Learn more at www.cardlytics.com.