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Customer Loyalty

Why customer loyalty is vital to relationship marketing

Loyal customers are your brand’s biggest sales opportunity–spending an average of 67% more than comparable transient consumers.  A new era in consumerism is ushering in highly personalized service models and deep, lasting relationships with a loyal customer base. This shift towards relationship marketing emphasizes building a strong customer loyalty program to facilitate that relationship. Key […]

4 Minute Read

Measurement

Webinar: How Marketers are Achieving Measurement Confidence in a Time of Performance Pressure

With the growing concern around inflation, recession, and the rising costs of digital ad prices, many marketers are challenged to stretch their budgets and shift marketing dollars to where they elicit the most value.  Cardlytics joined forces with Nielson and Digiday to discuss how marketers can use campaign metrics experimentation to refine their strategies and […]

1 Minute Read

Grocery

Why grocers should invest in price now to win long-term loyalty

The grocery industry is undoubtedly a bellwether for the impact of the cost-of-living crisis on consumers. While costs are rising in many places, the price of everyday basket essentials remains a proxy for inflation.  That puts grocers at the epicentre of the debate when it comes to how and whether they should be looking after […]

2 Minute Read

Travel & Entertainment

Cost-of-living and travel chaos, how can brands win back customer loyalty?

The travel industry has faced an uphill battle over the past few years. Covid-19, cancellations, labour shortages and rising operating costs have all beset the industry with issues.  Many punters have in turn forgone their normal holidays abroad or ditched the business travel, swapping flights to Portugal for trains to Cornwall and face-to-face meetings for […]

3 Minute Read

Restaurant

Keeping the restaurant revival afloat during cost of living crisis

The past year has seen consumers making up for lost time when it comes to eating out, with the industry experiencing a boom as pubs and restaurants reopened.  Cardlytics spend data across 24 million UK bank accounts showed that overall spend across the dining sector increased 22% between 2021 and 2022 as people looked to make […]

3 Minute Read

Measurement

Webinar: Prove Incremental Marketing Impact to the Right Stakeholders

As marketers, we all face the same question – How do we know that sale wouldn’t have happened anyway? There is always a need to prove marketing efforts accomplished something that would not have happened organically. That is where we can lean on incrementality. In our latest webinar, Juliana Lupinacci, VP, Agency Partnerships, speaks with […]

1 Minute Read

Retail

Omnichannel Retailing: How to Implement an Omnichannel Retail Strategy — and Why It Matters

Consumers are increasingly embracing the omnichannel shopping experience, and many retailers have risen to the challenge. Omnichannel retailing helps brands reach customers in new and creative ways, which can pay off in big ways in today’s competitive digital marketplace. So what are effective omnichannel retailers doing to leverage their online presence and capture customers’ attention? […]

3 Minute Read

Measurement

Incrementality Marketing: Back to Performance Fundamentals

There are infinite ways to measure the success of a marketing campaign. Still, one of the marketers’ top challenges comes when it’s time to quantify campaign success in terms of actual revenue dollars. Making the leap between marketing metrics and business outcomes often requires collecting data from multiple platforms, connecting the dots, and filling in […]

7 Minute Read

Omnichannel

Omnichannel Customer Experience — Capture What the Customer Wants

Brands favor omnichannel marketing strategies for many reasons, including the opportunity to reach more customers and make more sales. However, in addition to business benefits, omnichannel efforts can greatly improve the customer shopping experience. A well-crafted omnichannel customer experience can help you build a satisfied, loyal, and enthusiastic customer base. What is the omnichannel customer […]

3 Minute Read