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Cardlytics Research and Insights
Retail

What Christmas sale spend trends can tell us about retail in 2023 as rewards take centre stage

The ongoing rise in the cost of living has altered the way Brits approached spending in the last 12 months – with the Christmas period providing a clear indicator of today’s state of play. Spending year-on-year flatlined with the average transaction value sitting at around £33 for Christmas 2022 and the previous year. Retail spending […]

2 Minute Read
Cardlytics Research and Insights
Retail

What can the £10 million drop in Black Friday Spending tell us about spend across the Golden Quarter this year?

Sitting at the halfway point of the Golden Quarter, Black Friday is a crucial bellwether on consumer spending, indicating how retailers are performing and what they can expect over the critical festive period. This year saw Brits spend nearly £10 million less than in 2021 as rising inflation and the cost-of-living crisis tightened consumers’ belts. […]

3 Minute Read
Cardlytics Research and Insights
News

Cost-of-living crunch drives consumers to discounters and second-hand marketplaces

LONDON – 8th November 2022 – Cost-conscious consumers are switching to discount brands and second-hand marketplaces which saw double digit spending growth in the first half of the year, a new report from advertising platform Cardlytics finds.  The State of Retail Spend report, based on the spending habits of over 24 million UK bank cards […]

4 Minute Read
Cardlytics Research and Insights
Retail

Could the cost-of-living crisis be good news for high street retailers?

Headlines professing the challenging impact of the cost of living crisis on retail are everywhere at the moment. From sky high inflation, astronomic delivery and rent costs, to reports of dwindling consumer spending, the outlook is tough for retail. Our new spending report found that four in five (79%) consumers are spending more on day-to-day […]

2 Minute Read
Cardlytics Research and Insights
News

The cost-of-living crisis has accelerated the move to second hand

Energy bills are at an all-time high. Mortgage rates are at the highest level for 14 years. Last week the cost of a weekly shop rose at its fastest rate since 1980.  While we all wait for the outcome of the Government’s budget in November, there’s only one question on retailers and shoppers’ lips: when […]

3 Minute Read
Cardlytics Research and Insights
Customer Loyalty

Why customer loyalty is vital to relationship marketing

Loyal customers are your brand’s biggest sales opportunity–spending an average of 67% more than comparable transient consumers.  A new era in consumerism is ushering in highly personalized service models and deep, lasting relationships with a loyal customer base. This shift towards relationship marketing emphasizes building a strong customer loyalty program to facilitate that relationship. Key […]

4 Minute Read
Cardlytics Research and Insights
Measurement

Webinar: How Marketers are Achieving Measurement Confidence in a Time of Performance Pressure

With the growing concern around inflation, recession, and the rising costs of digital ad prices, many marketers are challenged to stretch their budgets and shift marketing dollars to where they elicit the most value.  Cardlytics joined forces with Nielson and Digiday to discuss how marketers can use campaign metrics experimentation to refine their strategies and […]

1 Minute Read
Cardlytics Research and Insights
Grocery

Why grocers should invest in price now to win long-term loyalty

The grocery industry is undoubtedly a bellwether for the impact of the cost-of-living crisis on consumers. While costs are rising in many places, the price of everyday basket essentials remains a proxy for inflation.  That puts grocers at the epicentre of the debate when it comes to how and whether they should be looking after […]

2 Minute Read
Cardlytics Research and Insights
Travel & Entertainment

Cost-of-living and travel chaos, how can brands win back customer loyalty?

The travel industry has faced an uphill battle over the past few years. Covid-19, cancellations, labour shortages and rising operating costs have all beset the industry with issues.  Many punters have in turn forgone their normal holidays abroad or ditched the business travel, swapping flights to Portugal for trains to Cornwall and face-to-face meetings for […]

3 Minute Read

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