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Cardlytics Research and Insights
Omnichannel

Create an Omnichannel Strategy in 7 Easy Steps

Ecommerce’s share of total retail sales has grown immensely in the past decade and will only keep growing. Omnichannel marketing helps businesses meet customers where they are — both online and in stores. To capture audiences’ attention in today’s distraction-filled world, brands must adopt an omnichannel strategy. This means implementing data-backed promotional and shopping campaigns […]

4 Minute Read
Cardlytics Research and Insights
Omnichannel

Omnichannel vs Multichannel Marketing — What’s the Difference?

Finding and connecting with your target audience can be complicated in today’s digital landscape. There are nearly unlimited options regarding the various channels and platforms consumers use to view content, interact with brands, and make purchases. At the same time, changes to internet privacy protocols are making digital marketing trickier than ever. With consumers’ attention […]

3 Minute Read
Cardlytics Research and Insights
Omnichannel

Guide to Omnichannel Marketing

Did you know that omnichannel customers–those who shop through multiple channels- spend nearly twice as much as traditional brick-and-mortar customers? Post-COVID pandemic recovery in the retail sector was fueled largely by omnichannel retail strategies. As consumers returned to their favorite retailers, they increasingly turned to digital channels to find store locations, compare prices, read reviews, […]

5 Minute Read
Cardlytics Research and Insights
Data & Privacy

Cardlytics Guide to a Cookieless Marketing Strategy

The rise of digital marketing has evolved side by side with third-party cookies. And now–they’re parting ways.  Evolving privacy concerns are shaping policy decisions across the big tech landscape that will change how marketers handle digital channels. An entire industry is shifting from reliance on cookie-based marketing data to a future that currently feels a […]

6 Minute Read
Cardlytics Research and Insights
Data & Privacy

What is Google’s Privacy Sandbox?

As time goes on, consumers are becoming even more skeptical about how their personal information is collected and used. In a recent KPMG survey, 86% of respondents said they feel a growing concern about data privacy, while 78% expressed fears about the amount of data collected.  Yet, user privacy concerns are nothing new. Over the […]

4 Minute Read
Cardlytics Research and Insights
Data & Privacy

First Party Data in a Post Cookie World

It’s official—the cookie is crumbling. Because of consumers’ growing demand for privacy, Safari and Firefox have already disabled third-party cookies. And Google Chrome, which represents close to half of the US browser market share, plans to stop using them by the end of 2024. Epsilon research estimates that about 80% of advertisers depend on third-party […]

3 Minute Read
Cardlytics Research and Insights
Data & Privacy

Omnichannel Marketing: Third-Party Cookies vs First-Party Data

An omnichannel marketing strategy is a gold standard for effective brand messaging. By leveraging consumer data gleaned from third-party cookies, advertisers can get the right message to the right customer at the right time, regardless of channel or device. It’s no wonder brands with robust omnichannel strategies increase average order value by 13% and purchase […]

4 Minute Read
Cardlytics Research and Insights
Customer Loyalty

Cash Back Rewards Versus Brand Rewards for Customer Loyalty

Customer loyalty programs are a massive catalyst for building brand loyalty and increasing customer spend.  The question becomes how to construct an effective loyalty program. Should you compare cash back rewards vs brand rewards (like points or miles), or even cash back vs financing options? Answering these questions  will have a great impact on customer […]

3 Minute Read
Cardlytics Research and Insights
Insights & Trends

Develop Your Marketing Agility with Data-Driven Insights

Navigating today’s fast-changing marketing landscape requires brands to be more agile than ever. Success favors those who can quickly make sense of the moment-to-moment conditions and execute the right decisions to adapt to the changes. Brands must iterate faster on campaigns, glean insights rapidly, and pivot with swift responses—all in a highly uncertain marketplace that […]

5 Minute Read

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