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Retail

New Purchase Insights: The On-Demand Fitness Industry

We are now in full swing of the New Year and heading into the summer, which means we are at the point of the year where people have actually gotten into a rhythm of committing to their resolutions — or they have completely dropped them. One of the main resolutions that people commit to is […]

1 Minute Read

Retail

Oxford Street vs. Westfield: Which Shopping Destination Wins?

Online, high streets, or shopping centres – which categories see the most consumer spend? To find out, Cardlytics used purchase intelligence to analyze spend from over two million consumers across a range of retailers, across London’s Oxford Street, Westfield London and online. The results emphasize that despite the increasing prominence of online retail, bricks and […]

1 Minute Read

Customer Loyalty

Who Cashes in on Cardlytics’ Bank Loyalty Programs?

There’s no question, technology is reshaping the banking experience. But whose experience is it changing and to what benefit? To answer this question, Cardlytics analyzed the spending behavior of today’s tech-savvy bank customer across over 1,500 financial institution partners and found that bank rewards programs do much more than just appeal to savers. They attract young professionals in […]

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Data & Privacy

What is a Purchasegraphic and Why Should You Care?

Demographic-based audiences assume that everyone within a particular age range or gender spends in the same way. But, that’s simply not the case. dem·o·graph·ic: a segment of a population having shared characteristics Consider this scenario: Three women fall into the 18 – 34 age range with an annual household income of $50,000. Based on demographic […]

2 Minute Read

Grocery

Meal Kit Delivery Services vs. Grocery Chains

Today’s consumer is hyper concerned about the freshness of food, the ingredients, and sustainability, among other factors. But, the shift from processed foods has not changed the craving for convenience. Because of this, meal kit delivery services, like Blue Apron, Plated and Hello Fresh, have gained steam. Cardlytics analyzed consumer spending on meal kit services (MKS) […]

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Insights & Trends

Marketing Even a CFO Can Love

One of our retail clients presents two slides at every board meeting: the first shows all of their marketing initiatives that aren’t measurable with ROI and the second shows all of the programs that are. He noted that his performance review is tied directly to the number of programs that he can move from the […]

3 Minute Read

Retail

The Impact of Uncle Sam: Tax Season Insights Report

Tax season is a mix of opportunities and challenges for retailers. On one hand, many consumers will get a refund – creating a bump in their discretionary spending. However, consumers who owe will likely adjust spending to account for a payment to Uncle Sam. Using our purchase intelligence gleaned from partnerships with 1500+ financial institutions, […]

1 Minute Read

Retail

Does Your Gym Choice Really Matter?

Treadmill running or CrossFit? Barre classes or spinning? Low carb or juice cleanse? There are countless ways to get fit, but which are consumers more likely to stick with? Using our data and the power of purchase intelligence, we looked at how consumers are working out and how their spending habits differ by gym choice. 

1 Minute Read

Measurement

Clicks Don’t Matter

There is no correlation between a click and actual in-store or online spend.  That is not a typo, it is a truth that we continue to see across all categories with few exceptions.  Unfortunately, while as an industry we have become experts at driving efficient means to drive clicks, these clicks can’t be used to […]

2 Minute Read