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Insights & Trends

Marketing Even a CFO Can Love

One of our retail clients presents two slides at every board meeting: the first shows all of their marketing initiatives that aren’t measurable with ROI and the second shows all of the programs that are. He noted that his performance review is tied directly to the number of programs that he can move from the […]

3 Minute Read

Retail

The Impact of Uncle Sam: Tax Season Insights Report

Tax season is a mix of opportunities and challenges for retailers. On one hand, many consumers will get a refund – creating a bump in their discretionary spending. However, consumers who owe will likely adjust spending to account for a payment to Uncle Sam. Using our purchase intelligence gleaned from partnerships with 1500+ financial institutions, […]

1 Minute Read

Retail

Does Your Gym Choice Really Matter?

Treadmill running or CrossFit? Barre classes or spinning? Low carb or juice cleanse? There are countless ways to get fit, but which are consumers more likely to stick with? Using our data and the power of purchase intelligence, we looked at how consumers are working out and how their spending habits differ by gym choice. 

1 Minute Read

Measurement

Clicks Don’t Matter

There is no correlation between a click and actual in-store or online spend.  That is not a typo, it is a truth that we continue to see across all categories with few exceptions.  Unfortunately, while as an industry we have become experts at driving efficient means to drive clicks, these clicks can’t be used to […]

2 Minute Read

Financial Institutions

Benefits of Card-Linked Marketing For Financial Institutions

This white paper examines the impact of interchange fee limits on customer engagement programs, and quantifies how the Cardlytics Card-Linked Marketing program in place at Bank of America, PNC Bank, Regions Bank—and hundreds of others—has stayed attrition and increased debit and credit card use and spending.

1 Minute Read