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Cardlytics Retail Articles

Retail

Discover retail industry guidance and insights into how, where and when consumers spend

Cardlytics Research and Insights
Retail

Omnichannel Retailing: How to Implement an Omnichannel Retail Strategy — and Why It Matters

Consumers are increasingly embracing the omnichannel shopping experience, and many retailers have risen to the challenge. Omnichannel retailing helps brands reach customers in new and creative ways, which can pay off in big ways in today’s competitive digital marketplace. So what are effective omnichannel retailers doing to leverage their online presence and capture customers’ attention? […]

3 Minute Read
Cardlytics Research and Insights
DTC

What Is The Next Evolution of Direct-To-Consumer Disruption?

Direct-to-consumer (DTC) brands are often referred to as disruptors because they use digital and mobile channels to sell directly to consumers. By bypassing distributors and third parties, DTC brands can deliver a more convenient shopping experience while building a more direct relationship with customers.  The movement toward DTC gained even more momentum during the pandemic. […]

3 Minute Read
Cardlytics Research and Insights
DTC

What Can Retail Learn from Direct-to-Consumer Brands?

The face of retail is changing. Over the last few years, spending with direct-to-consumer (DTC) brands has nearly doubled. While the retail industry suffered pandemic-driven setbacks, DTC ecommerce steadily grew. According to Cardlytics first-party data, DTC spending jumped from 8% in 2020 to 14% in 2021. The growth in DTC eCommerce spending reveals bountiful opportunities […]

4 Minute Read
Cardlytics Research and Insights
Customer Loyalty

Customer Loyalty is the Battleground for Back to School

As parents and students gear up for another school year, retailers are scrambling to get their slice of the pie. Traditional gift-giving holidays aside–back to school is the second-largest annual shopping event. The dust is still settling from the sucker punch that the COVID-19 pandemic hit the retail industry with. But there is hope on […]

5 Minute Read
Cardlytics Research and Insights
Retail

Shopping is back, Baby! 

In 2021, apparel retail and online sales recovered to pre-pandemic levels as previously sheltered consumers began shopping once again. Consumer spending levels recovered from a record sales plunge and gradually increased from January to April, but then had a sharp spike with the availability of vaccines. Spend then held strong throughout the remainder of the […]

2 Minute Read
Cardlytics Research and Insights
Insights & Trends

State of Luxury Spend

The road ahead for the luxury shopping market looked a little dicey in 2020. With restrictions on both in-store shopping experiences and travel, sales plummeted by as much as 68% in some areas. As months went by and the global COVID-19 pandemic endured, nervous CEOs cautiously planned for the future of their brands. As we […]

5 Minute Read
Cardlytics Research and Insights
DTC

Cardlytics Survey: Chock-Full of Intelligence, Contradictions, and Purchase Data Validation

eTail West in Palm Springs, California, was back this year as an in-person event , and it was superb to see so many of retail’s leading marketers gathered once again. eTail was kind enough to invite Cardlytics to talk about how brands can use purchase data to achieve sales growth and inspire loyal customers, and […]

4 Minute Read
Cardlytics Research and Insights
DTC

The Rise of the Second-hand Marketplace: Conscious Consumerism Demands a Fresh Approach

The reduce, reuse, recycle mantra is seeping its way into how we shop.    A growing focus on climate change over the past few years has created a new sustainable generation that demands more from brands, while at the same time pushing “conscious consumerism” into the mainstream.   From investing in quality, timeless wardrobe staples to shifting […]

2 Minute Read
Cardlytics Research and Insights
Retail

Post-Holiday Shopping Trends: Gift Cards Galore

Post-holiday shopping reached new peaks in January as a flurry of gift cards descended in December. Retailers that positioned themselves well for the sales surge have been reaping its rewards, launching into 2022 with a hearty slice of the holiday shopping pie.  COVID-19 and now, the omicron variant, continues to affect many facets of our lives, including how we shop. Discover the factors that are fueling post-holiday spend and learn how to continue capitalizing on the opportunity it provides.  Supply chain pains push people to purchase gift cards   Major […]

2 Minute Read