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Cardlytics Retail Articles

Retail

Discover retail industry guidance and insights into how, where and when consumers spend

Cardlytics Research and Insights
Retail

What Christmas sale spend trends can tell us about retail in 2023 as rewards take centre stage

The ongoing rise in the cost of living has altered the way Brits approached spending in the last 12 months – with the Christmas period providing a clear indicator of today’s state of play. Spending year-on-year flatlined with the average transaction value sitting at around £33 for Christmas 2022 and the previous year. Retail spending […]

2 Minute Read
Cardlytics Research and Insights
Retail

What can the £10 million drop in Black Friday Spending tell us about spend across the Golden Quarter this year?

Sitting at the halfway point of the Golden Quarter, Black Friday is a crucial bellwether on consumer spending, indicating how retailers are performing and what they can expect over the critical festive period. This year saw Brits spend nearly £10 million less than in 2021 as rising inflation and the cost-of-living crisis tightened consumers’ belts. […]

3 Minute Read
Cardlytics Research and Insights
News

Cost-of-living crunch drives consumers to discounters and second-hand marketplaces

LONDON – 8th November 2022 – Cost-conscious consumers are switching to discount brands and second-hand marketplaces which saw double digit spending growth in the first half of the year, a new report from advertising platform Cardlytics finds.  The State of Retail Spend report, based on the spending habits of over 24 million UK bank cards […]

4 Minute Read
Cardlytics Research and Insights
Retail

Could the cost-of-living crisis be good news for high street retailers?

Headlines professing the challenging impact of the cost of living crisis on retail are everywhere at the moment. From sky high inflation, astronomic delivery and rent costs, to reports of dwindling consumer spending, the outlook is tough for retail. Our new spending report found that four in five (79%) consumers are spending more on day-to-day […]

2 Minute Read
Cardlytics Research and Insights
News

The cost-of-living crisis has accelerated the move to second hand

Energy bills are at an all-time high. Mortgage rates are at the highest level for 14 years. Last week the cost of a weekly shop rose at its fastest rate since 1980.  While we all wait for the outcome of the Government’s budget in November, there’s only one question on retailers and shoppers’ lips: when […]

3 Minute Read
Cardlytics Research and Insights
Retail

Omnichannel Retailing: How to Implement an Omnichannel Retail Strategy — and Why It Matters

Consumers are increasingly embracing the omnichannel shopping experience, and many retailers have risen to the challenge. Omnichannel retailing helps brands reach customers in new and creative ways, which can pay off in big ways in today’s competitive digital marketplace. So what are effective omnichannel retailers doing to leverage their online presence and capture customers’ attention? […]

3 Minute Read
Cardlytics Research and Insights
DTC

What Is The Next Evolution of Direct-To-Consumer Disruption?

Direct-to-consumer (DTC) brands are often referred to as disruptors because they use digital and mobile channels to sell directly to consumers. By bypassing distributors and third parties, DTC brands can deliver a more convenient shopping experience while building a more direct relationship with customers.  The movement toward DTC gained even more momentum during the pandemic. […]

3 Minute Read
Cardlytics Research and Insights
DTC

What Can Retail Learn from Direct-to-Consumer Brands?

The face of retail is changing. Over the last few years, spending with direct-to-consumer (DTC) brands has nearly doubled. While the retail industry suffered pandemic-driven setbacks, DTC ecommerce steadily grew. According to Cardlytics first-party data, DTC spending jumped from 8% in 2020 to 14% in 2021. The growth in DTC eCommerce spending reveals bountiful opportunities […]

4 Minute Read
Cardlytics Research and Insights
Customer Loyalty

Customer Loyalty is the Battleground for Back to School

As parents and students gear up for another school year, retailers are scrambling to get their slice of the pie. Traditional gift-giving holidays aside–back to school is the second-largest annual shopping event. The dust is still settling from the sucker punch that the COVID-19 pandemic hit the retail industry with. But there is hope on […]

5 Minute Read