Omnichannel
Uncover omnichannel insights to meet consumer expectations, drive sales, loyalty, and to give your brand a clear competitive advantage
Omnichannel
Guide to Omnichannel Marketing
Did you know that omnichannel customers–those who shop through multiple channels- spend nearly twice as much as traditional brick-and-mortar customers? Post-COVID pandemic recovery in the retail sector was fueled largely by omnichannel retail strategies. As consumers returned to their favorite retailers, they increasingly turned to digital channels to find store locations, compare prices, read reviews, […]
5 Minute Read
Retail
Omnichannel Retailing: How to Implement an Omnichannel Retail Strategy — and Why It Matters
Consumers are increasingly embracing the omnichannel shopping experience, and many retailers have risen to the challenge. Omnichannel retailing helps brands reach customers in new and creative ways, which can pay off in big ways in today’s competitive digital marketplace. So what are effective omnichannel retailers doing to leverage their online presence and capture customers’ attention? […]
3 Minute Read
Omnichannel
Omnichannel Customer Experience — Capture What the Customer Wants
Brands favor omnichannel marketing strategies for many reasons, including the opportunity to reach more customers and make more sales. However, in addition to business benefits, omnichannel efforts can greatly improve the customer shopping experience. A well-crafted omnichannel customer experience can help you build a satisfied, loyal, and enthusiastic customer base. What is the omnichannel customer […]
3 Minute Read
Omnichannel
Create an Omnichannel Strategy in 7 Easy Steps
Ecommerce’s share of total retail sales has grown immensely in the past decade and will only keep growing. Omnichannel marketing helps businesses meet customers where they are — both online and in stores. To capture audiences’ attention in today’s distraction-filled world, brands must adopt an omnichannel strategy. This means implementing data-backed promotional and shopping campaigns […]
4 Minute Read
Omnichannel
Omnichannel vs Multichannel Marketing — What’s the Difference?
Finding and connecting with your target audience can be complicated in today’s digital landscape. There are nearly unlimited options regarding the various channels and platforms consumers use to view content, interact with brands, and make purchases. At the same time, changes to internet privacy protocols are making digital marketing trickier than ever. With consumers’ attention […]
3 Minute Read
Data & Privacy
Omnichannel Marketing: Third-Party Cookies vs First-Party Data
An omnichannel marketing strategy is a gold standard for effective brand messaging. By leveraging consumer data gleaned from third-party cookies, advertisers can get the right message to the right customer at the right time, regardless of channel or device. It’s no wonder brands with robust omnichannel strategies increase average order value by 13% and purchase […]
4 Minute Read
Customer Loyalty
Tying it All Together with Omnichannel Marketing
More than 110,000 eating and drinking establishments closed in 2020 making the restaurant industry among the hardest hit during the pandemic. And the consistent theme I heard from the restaurant marketing execs I met with during this year’s Restaurant Franchising and Innovation Summit (RFIS) was the struggle to bounce back from a major disruption. As we head into fall and continue to work in an unpredictable climate, it looks like marketers will continue to […]
4 Minute Read
Omnichannel
Restaurants Hungry for Omni-channel Strategy
The Coronavirus has disproportionately impacted the restaurant industry. The onset of the virus followed by restrictions and closures caused restaurants of all sizes to evaluate and redesign their services to meet the customers’ needs. Restaurants that are positioned well are those who recognize that the future is omni-channel, take the time to know their customers, […]
3 Minute Read
