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Actionable Insights & Research from Cardlytics
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Cardlytics Research and Insights
Blog

The New Spending Anatomy of an English Football Fan & What it Means for Brands

Football fans in the UK are known for being many things. They’re fiercely loyal, tribal, and passionate. Equally, they’re opinionated connoisseurs of ‘the beautiful game’. They’re also one of the UK’s biggest consumer groups. And, while many of the group’s defining characteristics will remain for years to come, it’s their spending habits which our data […]

2 Minute Read
Cardlytics Research and Insights
Blog

Cardlytics is Proud to Announce its Partnership with SunTrust

At Cardlytics, the trusted relationships that we have built with financial institutions are part of what makes us unique. And, we’re proud to announce our new partnership with SunTrust. In March 2017, we helped SunTrust launch their new SunTrust Deals program. Leveraging Cardlytics’ technology, SunTrust Deals provides customers with relevant cashback deals on the things […]

1 Minute Read
Cardlytics Research and Insights
Blog

As Seen in Nation’s Restaurant News: Independent vs. Chain Restaurants, The Battle for Share of Stomach

A battle for share of stomach among big chain restaurants has been going on since the dawn of restaurant dining. But, over recent years, the battle has shifted with chain restaurants needing to compete more heavily with independent restaurants vs. other big chains. We recently wrote an article for Nation’s Restaurant News, “Independent vs. Chain […]

2 Minute Read
Cardlytics Research and Insights
Blog

Congratulations Cardlytics Interns: Class of 2017!

Every year, Cardlytics hires a select class of interns to get hands-on work experience in our offices. And, this year was no exception, with six interns working across Analytics, People Operations, Implementations, Media Inventory Planning, and Accounting teams. The Cardlytics internship program is not one filled with coffee runs and meaningless errands, but each intern […]

1 Minute Read
Cardlytics Research and Insights
Blog

UK Spending Insights: How Eating Out and Holidays are Helping Lift UK Consumer Spending

With consumers feeling the pinch, UK spending levels have been going through a rough patch of late. The falling value of the pound has made imports more expensive, while the uncertainty caused by the Brexit vote has left shoppers less likely to spend money. Our UK Spend Index lays this bare. Retail (-28%), fashion (-31%) […]

1 Minute Read
Cardlytics Research and Insights
Blog

Featured Post from Cardlytics UK: Banking on Loyalty – A Bet Worth Making

Data protection has quickly grown from being a buzz-word to a concern keeping board-level executives up at night. As demonstrated by recent high-profile cyber attacks, the cost of a data breach now comes in all shapes and sizes – from significant financial repercussions to damaged reputation and loss of existing customers. Ensuring this is avoided […]

1 Minute Read
Cardlytics Research and Insights
Blog

New Purchase Insights: The On-Demand Fitness Industry

We are now in full swing of the New Year and heading into the summer, which means we are at the point of the year where people have actually gotten into a rhythm of committing to their resolutions — or they have completely dropped them. One of the main resolutions that people commit to is […]

1 Minute Read
Cardlytics Research and Insights
Blog

What is a Purchasegraphic and Why Should You Care?

Demographic-based audiences assume that everyone within a particular age range or gender spends in the same way. But, that’s simply not the case. dem·o·graph·ic: a segment of a population having shared characteristics Consider this scenario: Three women fall into the 18 – 34 age range with an annual household income of $50,000. Based on demographic […]

2 Minute Read
Cardlytics Research and Insights
Blog

Marketing Even a CFO Can Love

One of our retail clients presents two slides at every board meeting: the first shows all of their marketing initiatives that aren’t measurable with ROI and the second shows all of the programs that are. He noted that his performance review is tied directly to the number of programs that he can move from the […]

3 Minute Read

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