94 Insights Available
Featured Post from Cardlytics UK: Banking on Loyalty – A Bet Worth Making
Data protection has quickly grown from being a buzz-word to a concern keeping board-level executives up at night. As demonstrated by recent high-profile cyber attacks, the cost of a data breach now comes in all shapes and sizes – from significant financial repercussions to damaged reputation and loss of existing customers. Ensuring this is avoided […]
New Purchase Insights: The On-Demand Fitness Industry
We are now in full swing of the New Year and heading into the summer, which means we are at the point of the year where people have actually gotten into a rhythm of committing to their resolutions — or they have completely dropped them. One of the main resolutions that people commit to is […]
What is a Purchasegraphic and Why Should You Care?
Demographic-based audiences assume that everyone within a particular age range or gender spends in the same way. But, that’s simply not the case. dem·o·graph·ic: a segment of a population having shared characteristics Consider this scenario: Three women fall into the 18 – 34 age range with an annual household income of $50,000. Based on demographic […]
Marketing Even a CFO Can Love
One of our retail clients presents two slides at every board meeting: the first shows all of their marketing initiatives that aren’t measurable with ROI and the second shows all of the programs that are. He noted that his performance review is tied directly to the number of programs that he can move from the […]
Clicks Don’t Matter
There is no correlation between a click and actual in-store or online spend. That is not a typo, it is a truth that we continue to see across all categories with few exceptions. Unfortunately, while as an industry we have become experts at driving efficient means to drive clicks, these clicks can’t be used to […]
In the News
Global Banking and Finance June 10, 2021
How banks can capture customer’s attention as lockdown lifts
The shift in the digital ecosystem for banks, brands and consumers this year, has been like no other since smartphones became a thing. Customers have demanded more digitalisation, driven by the need to be served in new ways, which has sparked innovation in banking like never before.
FinExtra May 5, 2021
Curve partners Cardlytics for rewards programme
All-in-one card fintech Curve has enlisted Cardlytics for the launch of an in-app rewards programme.
Money Expert April 15, 2021
MBNA Launches New Cashback Scheme for Credit Card Shoppers
MBNA’s Smart Rewards scheme has been developed with Cardlytics, which has pioneered the use of “purchase intelligence,” using customer’s online and in-store purchases to target them with tailored advertising.
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