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Actionable Insights & Research from Cardlytics
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Cardlytics Research and Insights
Blog

The Four Distinct Holiday Shopper Segments – And How to Reach Them

At one point in time, consumers relegated most of their holiday shopping to Black Friday. Every year, holiday shoppers would line up in droves for those coveted Black Friday deals. But, in Cardlytics’ holiday purchase analytics, we see that Black Friday is losing relevance. In 2016, there were 15% fewer Black Friday shoppers than the […]

3 Minute Read
Cardlytics Research and Insights
Blog

Holiday Spend Report – The 3 Trends that are Driving Holiday Purchases

The holiday season is the biggest consumer spending event of the year, making it a critical time for retailers to boost their annual bottom line. While Black Friday used to be the primary marketing event for capturing holiday spend, when and where consumers spend for the holidays is changing. To ensure their cash registers stay […]

2 Minute Read
Cardlytics Research and Insights
Blog

The New Spending Anatomy of an English Football Fan & What it Means for Brands

Football fans in the UK are known for being many things. They’re fiercely loyal, tribal, and passionate. Equally, they’re opinionated connoisseurs of ‘the beautiful game’. They’re also one of the UK’s biggest consumer groups. And, while many of the group’s defining characteristics will remain for years to come, it’s their spending habits which our data […]

2 Minute Read
Cardlytics Research and Insights
Blog

Cardlytics is Proud to Announce its Partnership with SunTrust

At Cardlytics, the trusted relationships that we have built with financial institutions are part of what makes us unique. And, we’re proud to announce our new partnership with SunTrust. In March 2017, we helped SunTrust launch their new SunTrust Deals program. Leveraging Cardlytics’ technology, SunTrust Deals provides customers with relevant cashback deals on the things […]

1 Minute Read
Cardlytics Research and Insights
Blog

As Seen in Nation’s Restaurant News: Independent vs. Chain Restaurants, The Battle for Share of Stomach

A battle for share of stomach among big chain restaurants has been going on since the dawn of restaurant dining. But, over recent years, the battle has shifted with chain restaurants needing to compete more heavily with independent restaurants vs. other big chains. We recently wrote an article for Nation’s Restaurant News, “Independent vs. Chain […]

2 Minute Read
Cardlytics Research and Insights
White Paper

2017 Cardlytics Back to School Report

The back-to-school shopping season is the second largest shopping event of the year, making it a critical time for retailers. This report looks at the back-to-school spend trends driving sales this season.

1 Minute Read
Cardlytics Research and Insights
Blog

Congratulations Cardlytics Interns: Class of 2017!

Every year, Cardlytics hires a select class of interns to get hands-on work experience in our offices. And, this year was no exception, with six interns working across Analytics, People Operations, Implementations, Media Inventory Planning, and Accounting teams. The Cardlytics internship program is not one filled with coffee runs and meaningless errands, but each intern […]

1 Minute Read
Cardlytics Research and Insights
Blog

UK Spending Insights: How Eating Out and Holidays are Helping Lift UK Consumer Spending

With consumers feeling the pinch, UK spending levels have been going through a rough patch of late. The falling value of the pound has made imports more expensive, while the uncertainty caused by the Brexit vote has left shoppers less likely to spend money. Our UK Spend Index lays this bare. Retail (-28%), fashion (-31%) […]

1 Minute Read
Cardlytics Research and Insights
Blog

Featured Post from Cardlytics UK: Banking on Loyalty – A Bet Worth Making

Data protection has quickly grown from being a buzz-word to a concern keeping board-level executives up at night. As demonstrated by recent high-profile cyber attacks, the cost of a data breach now comes in all shapes and sizes – from significant financial repercussions to damaged reputation and loss of existing customers. Ensuring this is avoided […]

1 Minute Read

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