102 Insights Available
New Purchase Insights: The On-Demand Fitness Industry
We are now in full swing of the New Year and heading into the summer, which means we are at the point of the year where people have actually gotten into a rhythm of committing to their resolutions — or they have completely dropped them. One of the main resolutions that people commit to is […]
What is a Purchasegraphic and Why Should You Care?
Demographic-based audiences assume that everyone within a particular age range or gender spends in the same way. But, that’s simply not the case. dem·o·graph·ic: a segment of a population having shared characteristics Consider this scenario: Three women fall into the 18 – 34 age range with an annual household income of $50,000. Based on demographic […]
Marketing Even a CFO Can Love
One of our retail clients presents two slides at every board meeting: the first shows all of their marketing initiatives that aren’t measurable with ROI and the second shows all of the programs that are. He noted that his performance review is tied directly to the number of programs that he can move from the […]
Clicks Don’t Matter
There is no correlation between a click and actual in-store or online spend. That is not a typo, it is a truth that we continue to see across all categories with few exceptions. Unfortunately, while as an industry we have become experts at driving efficient means to drive clicks, these clicks can’t be used to […]
In the News
Ad Week November 30, 2021
Tips For Driving Sales Despite Lingering Supply Chain Ramifications
Restaurants, grocers and retailers of all kinds this year have been dealing with a scarcity of products in the supply chain due to a lack of everything from labor to shipping containers and air-freight capacity.
Winsight Grocery Business October 28, 2021
How to Convert In-Store Loyalists to Omnichannel Shoppers
To learn more about how grocers can overcome the omni challenge, WGB sat down with Michael Novosel, industry lead, grocery, gas and convenience for Cardlytics, an advertising platform in banks’ digital channels that collects and analyzes purchase data to see where and when customers buy, both online and in-store.
Yahoo Finance October 21, 2021
Sliide Announces New Cashback Loyalty Partnership With Cardlytics
Exclusive program generates cash back rewards for mobile subscribers, builds loyalty and revenue
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