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Cardlytics Research and Insights
Blog

New Purchase Insights: The On-Demand Fitness Industry

We are now in full swing of the New Year and heading into the summer, which means we are at the point of the year where people have actually gotten into a rhythm of committing to their resolutions — or they have completely dropped them. One of the main resolutions that people commit to is […]

1 Minute Read
Cardlytics Research and Insights
Blog

What is a Purchasegraphic and Why Should You Care?

Demographic-based audiences assume that everyone within a particular age range or gender spends in the same way. But, that’s simply not the case. dem·o·graph·ic: a segment of a population having shared characteristics Consider this scenario: Three women fall into the 18 – 34 age range with an annual household income of $50,000. Based on demographic […]

2 Minute Read
Cardlytics Research and Insights
Blog

Marketing Even a CFO Can Love

One of our retail clients presents two slides at every board meeting: the first shows all of their marketing initiatives that aren’t measurable with ROI and the second shows all of the programs that are. He noted that his performance review is tied directly to the number of programs that he can move from the […]

3 Minute Read
Cardlytics Research and Insights
Blog

Clicks Don’t Matter

There is no correlation between a click and actual in-store or online spend.  That is not a typo, it is a truth that we continue to see across all categories with few exceptions.  Unfortunately, while as an industry we have become experts at driving efficient means to drive clicks, these clicks can’t be used to […]

2 Minute Read

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