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Top 3 Changes Driving Marketing in 2018: Key Takeaways from 2018 AdExchanger Industry Preview

If this year’s Ad Exchanger Industry Preview is any indication, 2018 will be a watershed year for digital advertising. Throughout the conference, speakers highlighted the need to move away from business as usual and start applying innovations that were only theories in previous years. Here are the top three takeaways from the event: Personalized marketing […]

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New Cardlytics Data Reveals Black Friday Fatigue in the UK

For many brands, Black Friday is seen as a blessing and a curse. On the one hand, it’s another big moment in the retail calendar for shoppers. On the other, it’s another time when jaw-dropping discounts are king and competition is fierce. Either way, it’s become an increasingly established part of the UK retail calendar […]

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Cardlytics Named to the Deloitte Tech Fast 500™and Inc 5000

At Cardlytics, it’s not uncommon for us to win awards for the work we do. Just over the past few years, we’ve: Ranked on the Inc. 5000 three times, a list of the nation’s fastest-growing companies. Ranked on the Deloitte Tech Fast 500™ three times, a ranking of the 500 fastest growing technology, media, telecommunications, […]

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UK Spending Insights: “Experience” Buying Drives UK Consumer Spend

Tracking the level of consumer spending has become an important health check on the UK economy. All eyes are on how the surge in inflation and other economic factors are impacting the wallets and, in turn, growth. Lately, five-year high inflation combined with lagging wage growth has consumers feeling the pinch. Our latest UK Spend […]

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The Four Distinct Holiday Shopper Segments – And How to Reach Them

At one point in time, consumers relegated most of their holiday shopping to Black Friday. Every year, holiday shoppers would line up in droves for those coveted Black Friday deals. But, in Cardlytics’ holiday purchase analytics, we see that Black Friday is losing relevance. In 2016, there were 15% fewer Black Friday shoppers than the […]

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Holiday Spend Report – The 3 Trends that are Driving Holiday Purchases

The holiday season is the biggest consumer spending event of the year, making it a critical time for retailers to boost their annual bottom line. While Black Friday used to be the primary marketing event for capturing holiday spend, when and where consumers spend for the holidays is changing. To ensure their cash registers stay […]

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The New Spending Anatomy of an English Football Fan & What it Means for Brands

Football fans in the UK are known for being many things. They’re fiercely loyal, tribal, and passionate. Equally, they’re opinionated connoisseurs of ‘the beautiful game’. They’re also one of the UK’s biggest consumer groups. And, while many of the group’s defining characteristics will remain for years to come, it’s their spending habits which our data […]

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Cardlytics is Proud to Announce its Partnership with SunTrust

At Cardlytics, the trusted relationships that we have built with financial institutions are part of what makes us unique. And, we’re proud to announce our new partnership with SunTrust. In March 2017, we helped SunTrust launch their new SunTrust Deals program. Leveraging Cardlytics’ technology, SunTrust Deals provides customers with relevant cashback deals on the things […]

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As Seen in Nation’s Restaurant News: Independent vs. Chain Restaurants, The Battle for Share of Stomach

A battle for share of stomach among big chain restaurants has been going on since the dawn of restaurant dining. But, over recent years, the battle has shifted with chain restaurants needing to compete more heavily with independent restaurants vs. other big chains. We recently wrote an article for Nation’s Restaurant News, “Independent vs. Chain […]

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