122 Insights Available
UK Spending Insights: How Eating Out and Holidays are Helping Lift UK Consumer Spending
With consumers feeling the pinch, UK spending levels have been going through a rough patch of late. The falling value of the pound has made imports more expensive, while the uncertainty caused by the Brexit vote has left shoppers less likely to spend money. Our UK Spend Index lays this bare. Retail (-28%), fashion (-31%) […]
Featured Post from Cardlytics UK: Banking on Loyalty – A Bet Worth Making
Data protection has quickly grown from being a buzz-word to a concern keeping board-level executives up at night. As demonstrated by recent high-profile cyber attacks, the cost of a data breach now comes in all shapes and sizes – from significant financial repercussions to damaged reputation and loss of existing customers. Ensuring this is avoided […]
New Purchase Insights: The On-Demand Fitness Industry
We are now in full swing of the New Year and heading into the summer, which means we are at the point of the year where people have actually gotten into a rhythm of committing to their resolutions — or they have completely dropped them. One of the main resolutions that people commit to is […]
What is a Purchasegraphic and Why Should You Care?
Demographic-based audiences assume that everyone within a particular age range or gender spends in the same way. But, that’s simply not the case. dem·o·graph·ic: a segment of a population having shared characteristics Consider this scenario: Three women fall into the 18 – 34 age range with an annual household income of $50,000. Based on demographic […]
Marketing Even a CFO Can Love
One of our retail clients presents two slides at every board meeting: the first shows all of their marketing initiatives that aren’t measurable with ROI and the second shows all of the programs that are. He noted that his performance review is tied directly to the number of programs that he can move from the […]
Clicks Don’t Matter
There is no correlation between a click and actual in-store or online spend. That is not a typo, it is a truth that we continue to see across all categories with few exceptions. Unfortunately, while as an industry we have become experts at driving efficient means to drive clicks, these clicks can’t be used to […]
In the News
Benzinga May 19, 2022
Introducing BlockFi Offers, a New Rewards Offering That Gives BlockFi Cardholders More Ways to Earn Crypto
BlockFi announced BlockFi Offers, a new rewards program designed to deliver more value through new crypto rewards offerings to the BlockFi Rewards Visa® Signature Card community. These offers, which are enabled by Cardlytics, a card rewards platform with hundreds of brands and retail partners, are automatically added directly to each cardholder’s BlockFi account at the end of […]
Convenience Store News May 17, 2022
New Report Finds One in Three Fuel Purchases Tops $50
Consumers are making fewer, more expensive trips to stores, Cardlytics data reveals.
Luxury Daily April 21, 2022
Three Emerging Trends in Luxury
While now is an exciting time for luxury marketers for several reasons, three in particular stand out: the category is opening up to a new wave of customers, advertising is becoming more targeted and measured, and sales attribution is rapidly evolving.
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