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Clicks Don’t Matter
There is no correlation between a click and actual in-store or online spend. That is not a typo, it is a truth that we continue to see across all categories with few exceptions. Unfortunately, while as an industry we have become experts at driving efficient means to drive clicks, these clicks can’t be used to […]
Benefits of Card-Linked Marketing For Financial Institutions
This white paper examines the impact of interchange fee limits on customer engagement programs, and quantifies how the Cardlytics Card-Linked Marketing program in place at Bank of America, PNC Bank, Regions Bank—and hundreds of others—has stayed attrition and increased debit and credit card use and spending.
In the News
Ad Week November 30, 2021
Tips For Driving Sales Despite Lingering Supply Chain Ramifications
Restaurants, grocers and retailers of all kinds this year have been dealing with a scarcity of products in the supply chain due to a lack of everything from labor to shipping containers and air-freight capacity.
Winsight Grocery Business October 28, 2021
How to Convert In-Store Loyalists to Omnichannel Shoppers
To learn more about how grocers can overcome the omni challenge, WGB sat down with Michael Novosel, industry lead, grocery, gas and convenience for Cardlytics, an advertising platform in banks’ digital channels that collects and analyzes purchase data to see where and when customers buy, both online and in-store.
Yahoo Finance October 21, 2021
Sliide Announces New Cashback Loyalty Partnership With Cardlytics
Exclusive program generates cash back rewards for mobile subscribers, builds loyalty and revenue
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