128 Insights Available
What is a Purchasegraphic and Why Should You Care?
Demographic-based audiences assume that everyone within a particular age range or gender spends in the same way. But, that’s simply not the case. dem·o·graph·ic: a segment of a population having shared characteristics Consider this scenario: Three women fall into the 18 – 34 age range with an annual household income of $50,000. Based on demographic […]
Marketing Even a CFO Can Love
One of our retail clients presents two slides at every board meeting: the first shows all of their marketing initiatives that aren’t measurable with ROI and the second shows all of the programs that are. He noted that his performance review is tied directly to the number of programs that he can move from the […]
Clicks Don’t Matter
There is no correlation between a click and actual in-store or online spend. That is not a typo, it is a truth that we continue to see across all categories with few exceptions. Unfortunately, while as an industry we have become experts at driving efficient means to drive clicks, these clicks can’t be used to […]
In the News
Grocery Gazette July 18, 2022
COST OF LIVING: UK CONSUMERS CAN EXPECT TO SPEND AN EXTRA £2,000 THIS YEAR
UK consumers can expect to spend at least £2,000 more on essentials this year as the cost-of-living crisis bites, according to the latest research. The Cardlytics State of Spend report, based on the spending habits of over 24 million UK bank cards and the views of over 2,000 UK consumers, reveals that non-essential spending has taken […]
ANA July 1, 2022
How Data Stole the Show at Cannes Lions 2022
Fresh off a week at the 2022 Cannes Lions International Festival of Creativity, I, like many other attendees, have come home reinvigorated (and albeit jet-lagged) about how data will play a vital role in the future of advertising. Read more.
Tearsheet June 21, 2022
Credit Karma Introduces New Cash Back Rewards Program for Debit Consumers
Credit Karma Money is launching cash back rewards for debit card owners, which will be enabled automatically on all Money accounts.
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