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Actionable Insights & Research from Cardlytics
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Cardlytics Research and Insights
Blog

How to Drive Sales as Share of Spend Shifts Across Industries

In the months since states first declared shelter-in-place orders and economic uncertainty gripped the country, consumers have reprioritized their spend. As they spend more on some categories and less on others, it can be hard for marketers to gauge whether these represent permanent or temporary shifts in behavior. To help answer this, we’ve taken a […]

4 Minute Read
Cardlytics Research and Insights
White Paper

Cardlytics UK State of Spend Issue 2

With access to 1 in 4 UK card transactions, Cardlytics helps marketers understand and respond to the impact of COVID-19 on their industries and customers. In parallel with our US State of Spend series, we are pleased to offer the second installment of the UK State of Spend, tracking weekly changes in consumer spend across […]

1 Minute Read
Cardlytics Research and Insights
White Paper

Cardlytics State of Spend Issue 6

The Cardlytics State of Spend series helps marketers track how overall spend is changing each week and take action to drive incremental sales. In our latest issue, we’re reporting current spend trends that impact retail, grocery, travel, eCommerce, and more. In this edition, we spotlight how share of spend has shifted between industries as customers […]

1 Minute Read
Cardlytics Research and Insights
Blog

How to increase restaurant sales with three key spend trends

Across the restaurant industry, marketers face a unique set of challenges as customers rapidly change their dining and meal prep habits. Restaurants looking to drive near-term sales need to understand how consumer behavior is shifting and where spend is coming back. By analyzing purchase data for our recent State of Spend report, Cardlytics identified key […]

3 Minute Read
Cardlytics Research and Insights
Blog

Launch of My Wells Fargo Deals: Surpassing 150M Bank Customers Provides Significant New Opportunities for Advertisers

When Scott and I founded Cardlytics 12 years ago, we knew that bringing the banking industry and the advertising industry together was a unique idea. Building something that drives loyalty for banks, incremental sales for advertisers, and clear financial benefit to their mutual customers has been no small feat. Over the years, we have consistently […]

2 Minute Read
Cardlytics Research and Insights
White Paper

Cardlytics State of Spend Issue 5, July 2020

Our new Cardlytics State of Spend series helps marketers track weekly changes in consumer spend and take action to drive growth. Purchase insights like these are at the heart of everything we do and set the foundation for precisely targeted campaigns in our 100% brand-safe and fraud-free ad platform. Our offers in banks’ digital channels […]

1 Minute Read
Cardlytics Research and Insights
Blog

Summer Sparks Early Signs of Travel Recovery and Growing Adoption of Disruptors

Memorial Day weekend historically marks the unofficial start of summer travel. But this year, it also served as a bellwether of whether consumers would be ready to travel again. Our purchase insights show that, in the near term, travel post-COVID may be considerably changed.   Consumers still want a change of scenery, but they are turning […]

3 Minute Read
Cardlytics Research and Insights
Blog

Signs of Return: The Cardlytics Recovery Indicator

Across all industries, US consumer spend continues to trend up as more states reopen their economies. When looking at weekly spend, Cardlytics purchase insights show that overall spend is pacing at -11.4% year over year. This is a significant improvement compared to a low point of –34.3% YOY in late March. But does this mean […]

3 Minute Read
Cardlytics Research and Insights
White Paper

Cardlytics State of Spend Issue 4, June 2020

We recently launched the Cardlytics State of Spend series to help marketers navigate changes in consumer spend. Purchase insights like these are the foundation for precisely targeted campaigns in our ad platform. Our offers in banks’ digital channels drive business growth for marketers and provide valuable savings for customers.  In addition to highlighting weekly changes in spend, our new State of Spend issue spotlights Memorial Day travel trends. Find out […]

2 Minute Read

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