83 Insights Available
Restaurants Hungry for Omni-channel Strategy
The Coronavirus has disproportionately impacted the restaurant industry. The onset of the virus followed by restrictions and closures caused restaurants of all sizes to evaluate and redesign their services to meet the customers’ needs. Restaurants that are positioned well are those who recognize that the future is omni-channel, take the time to know their customers, […]
What the Delayed Back-to-School Season Means for Retailers
September is here, and with it, a back-to-school season unlike any other—for families and retailers alike. As schools delay reopening and many opt for virtual learning, the needs and timing of the traditional retail holiday have significantly transformed. Even Prime Day, the once unofficial kickoff to the back-to-school shopping season has been postponed to October. […]
Driving Sales Through the Ever-Changing Landscape of UK Consumer Spend
When the UK government imposed a country-wide lockdown in March, consumers had little option but to change their spending behaviour. As stores closed and long-term travel restrictions were put in place, consumer spend shifted to other areas such as eCommerce and home delivery. But are these changes permanent or has the reopening of non-essential retail […]
Cardlytics State of Spend Issue 7
The Cardlytics State of Spend helps marketers across industries track how consumer spend is changing each week and take action to drive measurable sales. In our August issue, back to school takes the spotlight as families pick up supplies for in-person classes, virtual learning, or both. Download the full report today to get an update […]
How to Drive Sales as Share of Spend Shifts Across Industries
In the months since states first declared shelter-in-place orders and economic uncertainty gripped the country, consumers have reprioritized their spend. As they spend more on some categories and less on others, it can be hard for marketers to gauge whether these represent permanent or temporary shifts in behavior. To help answer this, we’ve taken a […]
How to increase restaurant sales with three key spend trends
Across the restaurant industry, marketers face a unique set of challenges as customers rapidly change their dining and meal prep habits. Restaurants looking to drive near-term sales need to understand how consumer behavior is shifting and where spend is coming back. By analyzing purchase data for our recent State of Spend report, Cardlytics identified key […]
Launch of My Wells Fargo Deals: Surpassing 150M Bank Customers Provides Significant New Opportunities for Advertisers
When Scott and I founded Cardlytics 12 years ago, we knew that bringing the banking industry and the advertising industry together was a unique idea. Building something that drives loyalty for banks, incremental sales for advertisers, and clear financial benefit to their mutual customers has been no small feat. Over the years, we have consistently […]
Summer Sparks Early Signs of Travel Recovery and Growing Adoption of Disruptors
Memorial Day weekend historically marks the unofficial start of summer travel. But this year, it also served as a bellwether of whether consumers would be ready to travel again. Our purchase insights show that, in the near term, travel post-COVID may be considerably changed. Consumers still want a change of scenery, but they are turning […]
Signs of Return: The Cardlytics Recovery Indicator
Across all industries, US consumer spend continues to trend up as more states reopen their economies. When looking at weekly spend, Cardlytics purchase insights show that overall spend is pacing at -11.4% year over year. This is a significant improvement compared to a low point of –34.3% YOY in late March. But does this mean […]
In the News
FinExtra May 5, 2021
Curve partners Cardlytics for rewards programme
All-in-one card fintech Curve has enlisted Cardlytics for the launch of an in-app rewards programme.
Money Expert April 15, 2021
MBNA Launches New Cashback Scheme for Credit Card Shoppers
MBNA’s Smart Rewards scheme has been developed with Cardlytics, which has pioneered the use of “purchase intelligence,” using customer’s online and in-store purchases to target them with tailored advertising.
MarketingDive April 14, 2021
Cardlytics to buy data startup Bridg in $350M deal
Cardlytics, an advertising platform focused on banks, plans to acquire consumer data startup Bridg for $350 million in cash and future cash-and-stock payments that could total $100-$300 million over two years. Cardlytics plans to integrate its ad platform that reaches 163 million active users with Bridg’s consumer data and digital ad network, per an announcement.
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