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Cardlytics State of Spend Issue 7

The Cardlytics State of Spend helps marketers across industries track how consumer spend is changing each week and take action to drive measurable sales. In our August issue, back to school takes the spotlight as families pick up supplies for in-person classes, virtual learning, or both. Download the full report today to get an update […]

1 Minute Read

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How to Drive Sales as Share of Spend Shifts Across Industries

In the months since states first declared shelter-in-place orders and economic uncertainty gripped the country, consumers have reprioritized their spend. As they spend more on some categories and less on others, it can be hard for marketers to gauge whether these represent permanent or temporary shifts in behavior. To help answer this, we’ve taken a […]

4 Minute Read

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How to increase restaurant sales with three key spend trends

Across the restaurant industry, marketers face a unique set of challenges as customers rapidly change their dining and meal prep habits. Restaurants looking to drive near-term sales need to understand how consumer behavior is shifting and where spend is coming back. By analyzing purchase data for our recent State of Spend report, Cardlytics identified key […]

3 Minute Read

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Launch of My Wells Fargo Deals: Surpassing 150M Bank Customers Provides Significant New Opportunities for Advertisers

When Scott and I founded Cardlytics 12 years ago, we knew that bringing the banking industry and the advertising industry together was a unique idea. Building something that drives loyalty for banks, incremental sales for advertisers, and clear financial benefit to their mutual customers has been no small feat. Over the years, we have consistently […]

2 Minute Read

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Summer Sparks Early Signs of Travel Recovery and Growing Adoption of Disruptors

Memorial Day weekend historically marks the unofficial start of summer travel. But this year, it also served as a bellwether of whether consumers would be ready to travel again. Our purchase insights show that, in the near term, travel post-COVID may be considerably changed.   Consumers still want a change of scenery, but they are turning […]

3 Minute Read

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Signs of Return: The Cardlytics Recovery Indicator

Across all industries, US consumer spend continues to trend up as more states reopen their economies. When looking at weekly spend, Cardlytics purchase insights show that overall spend is pacing at -11.4% year over year. This is a significant improvement compared to a low point of –34.3% YOY in late March. But does this mean […]

3 Minute Read

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Cardlytics State of Spend Issue 3, June 2020

We recently launched the Cardlytics State of Spend series to help marketers navigate changes in consumer spend. Understanding where consumers are most likely to buy is a powerful starting point for driving real business growth. We’re using these purchase insights to run precisely targeted campaigns in banks’ digital channels that drive incremental sales for marketers […]

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Georgia Spotlight: The Impact of States Reopening

As marketers try to get a sense of how reopening will impact their business, Cardlytics is leveraging our purchase insights to help brands gauge customer confidence and choose the right time to ramp up their marketing. With that in mind, we took a closer look at Georgia—one of the first states to open back up […]

3 Minute Read

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Customers Keep their Fitness Routines Strong at Home

Customers are staying active and sticking to their workout resolutions. Before the pandemic hit, three key categories were driving overall fitness growth: traditional gyms, boutique studios, and on-demand workouts.  When looking at weekly fitness spend, Cardlytics purchase insights show that the overall gym and fitness category is down 77% year over year. However, there is […]

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