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Card-linked offers 101
In an increasingly digital, convenient, personalized, and contactless world, the rising popularity of card-linked offers (CLOs) should be no surprise. Financial institutions and brands risk losing wallet share by not integrating CLOs into their increasingly digital, convenient, personalized, and contactless strategies. This post will review what CLOs are, how they can benefit everyone in their […]
State of Spend 11 Year End Spend Overview: Home Cooking Heats Up while Black Friday Chills Out
*All data is for week ending 12/2/2020, unless otherwise indicated. Who else is ready for 2021? As we close the year, 2020 keeps rearing its ugly head as virus cases surge around the country. With it, spend is regressing to where we were earlier in the pandemic. For the week of December 2, we saw overall spend down -3.4% week-over-week (WoW) dropping it to –10.5% year-over year (YoY), in line […]
Puzzles, people and a pandemic: Thoughts on 2020 from our VP of People Operations, James Hart.
Last March, without warning, companies and employees around the world instantly transitioned to working remotely. What was seen as a privilege just the week before, suddenly became mandatory and we felt the strain immediately. While we cobbled together workspaces on kitchen counters, couches, porches, etc., we quickly learned how much we missed office life. That […]
Cardlytics State of Spend 10: Will Grocery’s Growth Continue?
Happy Thanksgiving week! We’ve officially made it to the holidays and in 2020 that is something to celebrate. As with everything else this year, the holiday season is looking a lot different than in previous years. With COVID surging again in much of the country, retailers in all industries are buckling in for what is […]
Cardlytics State of Spend: Surpassing Month Six of a Global Pandemic
Toilet paper. Board games. Flour. Athleisure wear. Home gym equipment. Hand sanitizer. Who could have predicted these would be the hottest selling items of 2020? With disinfecting wipes and hand sanitizer slowly returning to shelves, the biggest questions on the minds of marketers continue to be: How and where is the economy recovering? Where will […]
The Psychology of Rewards Confirms Cash Back is King
In his latest piece for Forbes.com, Dosh Founder and CEO Ryan Wuerch discusses how COVID-19 has boosted interest in cash back, and the psychology behind it. Click HERE to read the full article.
Restaurants Hungry for Omni-channel Strategy
The Coronavirus has disproportionately impacted the restaurant industry. The onset of the virus followed by restrictions and closures caused restaurants of all sizes to evaluate and redesign their services to meet the customers’ needs. Restaurants that are positioned well are those who recognize that the future is omni-channel, take the time to know their customers, […]
What the Delayed Back-to-School Season Means for Retailers
September is here, and with it, a back-to-school season unlike any other—for families and retailers alike. As schools delay reopening and many opt for virtual learning, the needs and timing of the traditional retail holiday have significantly transformed. Even Prime Day, the once unofficial kickoff to the back-to-school shopping season has been postponed to October. […]
Driving Sales Through the Ever-Changing Landscape of UK Consumer Spend
When the UK government imposed a country-wide lockdown in March, consumers had little option but to change their spending behaviour. As stores closed and long-term travel restrictions were put in place, consumer spend shifted to other areas such as eCommerce and home delivery. But are these changes permanent or has the reopening of non-essential retail […]
In the News
Global Banking and Finance June 10, 2021
How banks can capture customer’s attention as lockdown lifts
The shift in the digital ecosystem for banks, brands and consumers this year, has been like no other since smartphones became a thing. Customers have demanded more digitalisation, driven by the need to be served in new ways, which has sparked innovation in banking like never before.
FinExtra May 5, 2021
Curve partners Cardlytics for rewards programme
All-in-one card fintech Curve has enlisted Cardlytics for the launch of an in-app rewards programme.
Money Expert April 15, 2021
MBNA Launches New Cashback Scheme for Credit Card Shoppers
MBNA’s Smart Rewards scheme has been developed with Cardlytics, which has pioneered the use of “purchase intelligence,” using customer’s online and in-store purchases to target them with tailored advertising.
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