Purchase IntelligenceTM

Purchase IntelligenceTM sits at the core of our business. Our technology was purpose-built to ingest, protect, and process trillions of dollars of raw purchase data from millions of accounts across thousands of financial institutions. Through advanced algorithms and machine learning, we normalize that data to make it useful for marketing and analytics. As a result, our data is actionable, enabling us to develop insights that marketers and financial institutions rely on to make smarter business decisions and more meaningful customer connections.

Privacy By Design

As former bankers, our founders understand the incredibly complex security, privacy and regulatory demands that govern purchase data. Our patented technology was designed to protect highly sensitive first-party data so that no personally identifiable information is shared with Cardlytics. In doing so, we offer powerful solutions to both banks and marketers in a way that meets banks’ stringent privacy standards. 

Security is Priority One

We host key aspects of our technology within the Financial Institution partners’ secure firewalls and only access the information needed to inform campaigns and insights. We provide analytics to our marketing partners based on fully de-identified bank data and never receive nor share personally identifiable information. This enables consumers to receive a best-in-class targeted advertising experience without sacrificing privacy. Read more about our Patent Information and our Privacy Policy.