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Cardlytics Research and Insights

Are You Ready for the Holidays?

Halloween may come first, but the winter holidays are already gaining attention – and aisle space. With nearly 40% of holiday spend occurring in the four weeks before Black Friday, early bird shoppers are gearing up to tackle their holiday shopping lists—even picking up candy canes alongside their candy corn.   

By analyzing $2.8 trillion in actual purchase data across our banking partners, Cardlytics has identified key trends in holiday spend behavior for marketers to leverage during the busiest retail shopping season of the year.

Here are four of the top holiday spend trends for 2019:

1.  The time period between Halloween and Black Friday is key for capturing holiday shoppers

2.  Holiday spend is on the rise year-over-year, with customers making more frequent but smaller purchases

3.  In-store sales still dominate holiday spend, but online channels continue to steal share

4.  Holiday shoppers who spend both online and in-store at the same retailer spend more than those who shop just one channel

5. The three things yule need to know about Holiday spend seasonality

6. ‘Tis the season for convenience

7. eCommerce and brand love spread good cheer

8. Focus on fa la la la loyals

Want more Holiday insights?

We’ll be digging deeper into each of these trends and revealing more holiday insights in the coming weeks. Check back for more purchase insights and tips to capture spend all season long.


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Research & Insights