Halloween may come first, but the winter holidays are already gaining attention – and aisle space. With nearly 40% of holiday spend occurring in the four weeks before Black Friday, early bird shoppers are gearing up to tackle their holiday shopping lists—even picking up candy canes alongside their candy corn.
By analyzing $2.8 trillion in actual purchase data across our banking partners, Cardlytics has identified key trends in holiday spend behavior for marketers to leverage during the busiest retail shopping season of the year.
Here are four of the top holiday spend trends for 2019:
8. Focus on fa la la la loyals
Want more Holiday insights?
We’ll be digging deeper into each of these trends and revealing more holiday insights in the coming weeks. Check back for more purchase insights and tips to capture spend all season long.