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Cardlytics Research and Insights
Financial Institutions

Benefits of Card-Linked Marketing For Financial Institutions

This white paper examines the impact of interchange fee limits on customer engagement programs, and quantifies how the Cardlytics Card-Linked Marketing program in place at Bank of America, PNC Bank, Regions Bank—and hundreds of others—has stayed attrition and increased debit and credit card use and spending.

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Research & Insights