Cardlytics State of Spend Issue 2, June 2020
We recently launched the Cardlytics State of Spend series to help marketers navigate changes in consumer spend. With our purchase insights, we run precisely targeted campaigns in banks’ digital channels. Our campaigns are highly effective at driving incremental sales and providing valuable savings for consumers. Understanding where consumers are most likely to buy is a powerful starting point for driving real business growth.
In our latest State of Spend issue, we’ve introduced the Cardlytics Recovery Indicator so that brands can gauge consumer confidence and choose the right time to ramp up their marketing. Learn which regions are further along the path to recovery as we map our Recovery Indicator for each state and check out our spotlight on the impact of Georgia’s recent reopening.
Inside this issue:
- COVID-19’s impact on overall spend
- The Cardlytics Recovery Indicator
- Tracking recovery by state
- Georgia spotlight: the impact of states reopening
- Actionable tips for long-term gains
Want more actionable insights?
With insight into 50% of US transactions, Cardlytics puts purchase insights into action every day for advertisers in banks’ digital channels. Whether marketers are experiencing ups or downs in consumer spend, we're here to help our clients navigate the curve and drive measurable sales.
Contact us for an analysis and campaign strategy customized for your brand.
Be sure to check back for the next Cardlytics State of Spend report and view last month’s edition here.