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Cardlytics and MBNA launch ‘Smart Rewards’ for savvy shoppers as the UK high street reopens

Stock photograph of the High Street shopping area with colorful storefronts in downtown Inverness, Scotland, United Kingdom.Stock photograph of the High Street shopping area with colorful storefronts in downtown Inverness, Scotland, United Kingdom.
6 minute read

In the UK, we are finally making tentative steps to unlocking our lives, the economy, and our spending. With the reopening of shops, pubs and restaurants many of us will be looking forward to getting our hair cut, having a proper pulled pint, or sitting down to a meal cooked in a kitchen away from home.

As life tentatively moves towards normality, we are delighted to announce our expanded partnership with MBNA, which will reward the bank’s customers for their everyday spending in shops and restaurants across the UK.

MBNA ‘Smart Rewards’, powered by Cardlytics, will allow MBNA credit card customers to earn as they spend, receiving up to 15% cash back on everyday purchases when they activate tailored offers from some of the UK’s top brands. MBNA customers can gain access through the MBNA online and mobile ‘Smart Rewards’ Hub where they can browse available offers specifically chosen for them based on past purchases.

Launching in time for the reopening of retail and hospitality in the UK, ‘Smart Rewards’ offers span sectors. From retail and entertainment, to hospitality and travel, MBNA customers can expect discounts from much-loved brands like Harvey Nichols, American Golf to Cult Beauty.  We hope this partnership will help put money back in customers’ pockets at a time when many are looking to get back to the high street to spend.

But that’s just one half of the story. We’re excited for MBNA to join our roster of UK banks, which includes Lloyds Bank and Santander, who are looking to create more value for their customers, through purchase-led rewards.

‘Smart Rewards’ will also help MBNA improve engagement and build loyalty among its customer base, at a time when the banking sector is facing increasing competition and customer switching. By creating a tailored reward scheme based on everyday spending, we hope to support MBNA in bringing greater value to its customers and ultimately help the credit card stand out from the market.

There is a lot to celebrate in the UK at the moment. As we take one step back to normality with the opening of our pubs, shops and restaurants, we are delighted to be partnering with MBNA to bring their customers value at the brands they love.  

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