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Cardlytics Announces New Brand Identity

6 minute read

Atlanta, October 1, 2013 - Cardlytics, the leader in Card-Linked Marketing, today announced the company’s new visual identity and logo.Developed by JUMBOshrimp, a San Francisco-based integrated marketing agency, the new brand was created to reflect the company’s growth from a small financial technology firm to a rapidly growing advertising platform—serving each of the constituents in the Card-Linked Marketing ecosystem: financial institutions, retailers and consumers.“Our new logo evokes the power of Cardlytics, our bank partners and our advertiser clients coming together to create a new connection with consumers,” said Kasey Byrne, Senior Vice President of Marketing for Cardlytics. “Our new identity better reflects our commitment to our partners and clients, our focus on delivering value to the consumer, and our leadership in the Card-Linked Marketing space.”Cardlytics will be showcasing its new brand at a series of upcoming events and conferences. The company will be exhibiting and sponsoring at the ANA Masters of Marketing conference in Phoenix, beginning October 3. The company’s two co-founders, Lynne Laube and Scott Grimes, will be featured speakers at Money2020 in Las Vegas, on October 7, where the company will be a 4-star sponsor. Cardlytics will also participate at the DMA 2013 annual conference in Chicago, beginning October 14, and speak on Card-Linked Marketing at ad:tech New York on November 7.About CardlyticsCardlytics is a leading advertising & technology company and the pioneer in Card-Linked Marketing. Through partnerships with nearly 400 financial institutions, including Bank of America, PNC Bank and Regions Bank, the company has insight into consumer purchase behavior for ~70% of U.S. households, capturing spending across all stores and categories. Cardlytics’ patented technology allows advertisers to make a direct connection to buyers, through the online banking and mobile banking channels.Cardlytics is headquartered in Atlanta, with offices in London and San Francisco. The company is funded by leading investors in Boston and Silicon Valley, as well as a strategic investment from the world’s leading loyalty company, Aimia.

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