ATLANTA, GA – May 24, 2016 – Cardlytics, a purchase intelligence platform that makes all marketing more relevant and measurable, today announced the findings of Forrester Consulting’s Total Economic Impact (TEI) study of Cardlytics’ purchase-driven marketing. The study, commissioned by Cardlytics, found that a composite organization based on interviewed customers received $6 in incremental return for every $1 spent with Cardlytics versus $1.50 in incremental return for every $1 spent with traditional media – a 400 percent performance improvement.
The study also found that Cardlytics can provide customers a 129 percent return on investment with a six-month payback period. And, Cardlytics’ value goes beyond bottom-line improvements with the composite organization seeing an average top-line gain of two percent.
“Marketers want to reach the right people and to better understand how their campaigns drive actual sales,” said, Dani Cushion, CMO at Cardlytics. “This Forrester TEI study demonstrates that Cardlytics’ purchase intelligence helps marketers more deterministically target and measure, resulting in improved returns on their marketing spend.”
Customers interviewed for the study noted the benefits of Cardlytics’ deterministic targeting and measurement:
- “The quality of [Cardlytics’] data has translated into extremely strong targeting. We see their product as a very strong channel and view the partnership as a big success.” – National sporting goods retailer
- “Where Cardlytics has really helped is showing us purchase behavior – who our customers are shopping with, down to the competitor name level, how often they are buying, and what the basket sizes are at the ZIP code level. We take these insights and make better decisions on how to operate in those markets.” – National pet supplies retailer
An infographic of key study findings is available here, and the full study, The Total Economic Impact™ Of Cardlytics Purchase-Driven Marketing, is available here.
Cardlytics uses purchase-based intelligence to make marketing more relevant and measurable. We partner with more than 1,500 financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, Chicago and San Francisco. Learn more at www.cardlytics.com.