Cardlytics State of Spend Issue 4, June 2020
We recently launched the Cardlytics State of Spend series to help marketers navigate changes in consumer spend. Purchase insights like these are the foundation for precisely targeted campaigns in our ad platform. Our offers in banks’ digital channels drive business growth for marketers and provide valuable savings for customers.
In addition to highlighting weekly changes in spend, our new State of Spend issue spotlights Memorial Day travel trends. Find out which travel categories are seeing the biggest changes as customers find new ways to get out of the house this summer. With each issue, we’re sharing the Cardlytics Recovery Indicator so that you can keep a pulse on consumer confidence and track which states are showing the strongest signs of return.
Inside this issue:
- Overall spend continues to increase with small weekly gains
- Signs of Return: the Cardlytics Recovery Indicator
- Discretionary spend is up in 48 states
- Customers are now shopping fewer retail brands
- Memorial Day kicks off summer travel
- Actionable tips for long-term growth
Want more actionable insights?
With insight into 50% of US transactions, Cardlytics puts purchase insights into action every day for advertisers in banks’ digital channels. Whether marketers are experiencing ups or downs in consumer spend, we're here to help our clients navigate the curve and drive measurable sales.
Contact us for an analysis and campaign strategy customized for your brand.
Be sure to check back for the next Cardlytics State of Spend report and view last week’s edition here.