We recently launched the Cardlytics State of Spend series to help marketers navigate changes in consumer spend. Understanding where consumers are most likely to buy is a powerful starting point for driving real business growth. We’re using these purchase insights to run precisely targeted campaigns in banks’ digital channels that drive incremental sales for marketers and provide valuable savings for consumers.
In our latest State of Spend issue, we’re reporting weekly changes in spend and tracking early signs of recovery with the Cardlytics Recovery Indicator. In addition to year-over-year analysis, we’re also now including week-over-week trends. As brands choose the right time to ramp up their marketing, these insights can help them gauge consumer confidence and pinpoint regions that are further along the path to recovery.
Inside this issue:
- COVID-19’s impact on overall spend
- Signs of Return: the Cardlytics Recovery Indicator
- Where is spend recovering?
- Actionable tips for long-term gains
Want more actionable insights?
With insight into 50% of US transactions, Cardlytics puts purchase insights into action every day for advertisers in banks’ digital channels. Whether marketers are experiencing ups or downs in consumer spend, we’re here to help our clients navigate the curve and drive measurable sales.
Contact us for an analysis and campaign strategy customized for your brand.
Be sure to check back for the next Cardlytics State of Spend report and view last week’s edition here.