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Cardlytics Study: Majority of Americans Want Card-Linked Marketing

6 minute read


Consumers stretch budgets with Card-Linked Marketing for Mother’s Day, Christmas, Hanukkah and birthdays

ATLANTA—April 29, 2015—Cardlytics®, the data and advertising company that pioneered the global Card-Linked Marketing industry, today announced the results of its 2015 Card-Linked Marketing Consumer Sentiment Study. The independent, third-party study of over 2,000 Americans with the Harris Poll determined how a majority of Americans are embracing Card-Linked Marketing, the practice of using purchase data to deliver relevant ads to consumers through their mobile and online banking applications.

Almost two thirds (64 percent) of Americans believe Card-Linked Marketing would be helpful to them, with more than half believing it would help them stretch their money a bit further (51 percent). Three in ten say it would give them new choices on where to shop (32%), would let them shop their favorite brands/retailers even more (31%) and give them the opportunity to make purchases they’ve been saving for.

Consumers Use Card-Linked Marketing to Help with Special Occasions

When it comes to whether or not Americans would use Card-Linked Marketing during holidays or special events, 83 percent of Americans who use online or mobile baking reveal that they would be likely to use it, with more than half saying it would be most helpful during Christmas/Hanukkah or birthdays (55 percent). Other top choices include:

  • Vacation – 49 percent
  • Mother’s Day – 33 percent
  • Anniversaries – 30 percent
  • Family Outing or Valentine’s Day – 27 percent each
  • Date Night – 25 percent

Among those who use Card-Linked Marketing to help with a holiday or special occasion, women admitted to being more likely to use it (86 percent) than men (79 percent).

Moms Get Spoiled On Mother’s Day

Of those who use mobile or online banking applications, three in four (76 percent) say they would use a Card-Linked Marketing offer they received for Mother’s Day. Almost half (41 percent) would use it to buy something special for mom, and one quarter (25 percent) would use the special offer to buy mom something extra, in addition to her Mother’s Day gift.

Three in ten (29 percent) would use the offer to purchase something for someone else, like a mother-in-law or their wife, while nearly a quarter (24 percent) would use the special offer to get something for themselves.

“Very rarely do you get a majority of Americans saying they want any kind of marketing, but in the case of card-linked marketing, it is clearly a win-win-win,” said Kasey Byrne, Senior Marketing Advisor for Cardlytics. “Consumers see Card-Linked Marketing as a valuable service from their bank that helps them save on the things they buy every day. Retailers, restaurants and brands see Card-Linked Marketing as a new, highly effective digital media channel. Banks use Card-Linked Marketing to deliver improved customer engagement, loyalty, bank card usage and spending.”

Cardlytics is the pioneer and leader in Card-Linked Marketing, and through partnerships with thousands of banks, the patented Cardlytics advertising platform places targeted advertising from hundreds of national brands and thousands of regional brands to reach millions of consumers through their online and mobile banking statements.

Survey Methodology:

This survey was conducted online within the United States by Harris Poll on behalf of Cardlytics from April 14-16, 2015 among 2,055 adults ages 18 and older, of which 1,478 use mobile or online banking applications. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact

About Cardlytics

Cardlytics® is a data analytics and digital advertising company that makes all advertising better. Our patented technology measures and connects trillions in retail purchases to millions of individual consumers, served via our unique ad platform. We partner with major financial institutions, including Bank of America, Lloyds Banking Group and FIS, allowing insight into consumer purchases across all categories and geographies, securely and without any personally identifiable information ever leaving the bank. This whole-wallet perspective on consumer spending helps advertisers reach millions of customers with highly relevant campaigns across all digital media –display, mobile, video, social and email – and precisely measure results. Thousands of brands, retailers and restaurants in the US and the UK are using the Cardlytics product suite to drive billions of impressions and connect online advertising directly to in-store sales lift. Cardlytics is a private company that has raised nearly $170 million from leading hedge and venture funds, private investors, and from the world’s leading loyalty company, Aimia. Headquartered in Atlanta, Cardlytics has offices in London, New York and San Francisco. Follow us on LinkedIn and Twitter.

Media Contact
Corporate Marketing
Carla McMorris
1 888 798 5802


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