LONDON – 15 Oct. 2018 – Cardlytics (NASDAQ: CDLX), a purchase intelligence platform that makes marketing more relevant and measurable, today announced the expansion of its senior leadership team in the UK with the appointment of Mike Glegg as Vice President of Sales.
In this role, Glegg is responsible for developing merchant partnerships across the UK retail industry, including restaurant operators and service providers. Glegg will manage the UK sales team at Cardlytics’ European headquarters in London and will contribute to the development of new product and service initiatives.
“As traditional retailers are under increasing pressure to look for efficient ways to target and engage new and existing customers, Mike’s appointment comes at an opportune time,” said Peter Gleason, President of Cardlytics’ International Operations. “The main challenge facing retailers today is how to drive incremental sales in an effective and measurable way. Mike’s unparalleled industry knowledge is a tremendous asset as we work to provide increased value to our retail partners through digital banking channels that forge deeper customer relationships.”
Glegg joins Cardlytics from Reward, a card-linked offers platform, where he operated as a Commercial Director focusing on the UK retail sector. He led a team responsible for bringing together a network of retailer partnerships to deliver targeted, personalised offers and shopper insight.
With more than 20 years’ experience leading performance marketing teams and brokering partnerships with household names such as Waitrose, Adidas, Debenhams, Shop Direct Group, and Thomas Cook, Glegg is well positioned to bring strong leadership and strategic thinking to Cardlytics and its retail partners.
Cardlytics (NASDAQ: CDLX) uses purchase intelligence to make marketing more relevant and measurable. We partner with more than 2,000 financial institutions, including Santander in the UK, to run banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York and San Francisco. Learn more at www.cardlytics.com.
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