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Curve Launches New In-App Rewards Experience with Cardlytics as Customers Return to the High Street

6 minute read

LONDON- May 5, 2021 -Today, Curve and Cardlytics announce a new partnership to launch Curve Rewards, a new programme available for customers in-app. The partnership will connect Curve’s more than one million UK customers with Cardlytics’ growing roster of over 100 recognised high street brands, including Pret a Manger, JustEat, FatFace, Harvey Nichols and Cult Beauty, offering an extensive range of rewards.

Curve’s new Rewards programme will feature exclusive offers of up to 20% cashback on much loved high street and online brands for many customers. Introductory offers include up to 20% cashback at Hussle and 5% cashback at Harvey Nichols and Cult Beauty.

The offers have been carefully selected to add value for Curve customers, by reflecting the predicted spending habits of the nation over the coming weeks as coronavirus restrictions lift.

New Cardlytics data, based on the purchasing habits of more than 12 million active UK bank card customers, finds consumer demand for eating out and shopping for clothing and homewares rose significantly, following the easing of lockdown restrictions on 12 April.

Spend in pubs and restaurants rose by 215% week-on-week as the public enjoyed new freedoms, many braving the brisk weather to socialise outside with friends and family. With consumers hitting the high street once again, pent up consumer demand spurred a 97% week-on-week increase in spend on fashion, as shoppers spent a total of £129 million in the first week of retail reopening.

Homewares, interiors, and gardens were also top of the list for consumers returning to the shops; spend rose 24% week-on-week across home, furniture and DIY retailers, as consumers focused on sprucing up their homes and gardens ahead of hosting visitors indoors which will be permitted beginning 17th May.

Available through the Curve app, Curve Rewards helps customers earn while they spend. Built on Cardlytics’ real-time purchase intelligence data, the cashback offers available to Curve customers will be tailored around their everyday spending habits.

Nathalie Oestmann, Chief Operating Officer, Curve: We’re delighted to be working with Cardlytics to refresh Curve’s Rewards programme and deliver more value to our customers. Whether you are looking forward to hitting the high street again or prefer to  order online, or a mixture of both, Curve Rewards programme will help you earn while you shop, with discounts on a huge range of some of the UK’s best loved online and high street brands.”

Campbell Shaw, Head of Bank Partnerships at Cardlytics, said: “Today’s consumers want a reward scheme that is tailored to how they shop and why they shop. We’re pleased to have built a reward scheme for Curve that does just that, putting customers back in the driving seat while building loyalty and engagement for Curve.

“Partnering with Curve to deliver their new-look rewards programme is fantastic proof of the value Cardlytics’ purchase-led marketing approach brings to banks, their customers, and brands.”

Curve is the first digital-native brand to partner with Cardlytics, whose customers include traditional banking brands like Lloyds Banking Group and Santander. Cardlytics facilitates card-linked offers to save customers money and drive more meaningful engagement and loyalty for both brands and banks.

Curve Rewards: terms and conditions apply

About Cardlytics

Cardlytics (NASDAQ: CDLX) is a digital advertising platform. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach, and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, San Francisco, Austin and Visakhapatnam. Learn more at

About Curve

Curve is a fintech that combines multiple cards and accounts into one smart card and even smarter app. The unique Curve card allows customers to supercharge their legacy banks to the 21st century without leaving their bank. Curve is live in 31 markets across the UK and Europe, and plans to launch in the US later in 2021.

Curve offers a host of benefits to its customers, including instant notifications and categorisation across their spend, the capacity to earn instant 1% cashback at selected retailers such as Amazon, Uber, Netflix and Tesco, the ability to fit their cards into Google Pay, Apple Pay and Samsung Pay, even if their banks don’t support this, and Curve’s patented Time Travel functionality, which enables customers to swap spend to a different card in the app for up to 90 days after the purchase was made.

Curve supports Mastercard® and Visa networks. The Curve Card and e-money, related to cards issued in the UK, is issued by Curve OS Limited, authorised in the UK by the Financial Conduct Authority to issue electronic money (firm reference number 900926). The Curve Card and e-money, related to cards issued in the EEA, is issued by Curve Europe UAB, authorised in Lithuania by the Bank of Lithuania (electronic money institution license No. 73 issued on 22 of October, 2020).

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