Treadmill running or CrossFit? Barre classes or spinning? Low carb or juice cleanse? There are countless ways to get fit, but which are consumers more likely to stick with? Using our data and the power of purchase intelligence, we looked at how consumers are working out and how their spending habits differ by gym choice.
Research & Insights
Cardlytics Introduces State of Spend Series
With insight into 50% of US transactions, Cardlytics is uniquely positioned to help marketers understand and respond to current trends that impact their industries and customers. We’re putting these purchase insights into action every day for advertisers in our native ad platform and are pleased to publish a new Cardlytics State of Spend series for […]
Spring Customers Heat Up Summer Sales
Spring is finally in the air. As consumers kick off spring cleaning projects and develop new habits, many are also changing where and how they shop. By analyzing purchase data from our bank partners, Cardlytics found that spring is a critical time for marketers to connect with customers and build loyalty—particularly with the typical summer […]
Rethinking Omni: Breaking Down Sales Channel Silos
As marketers, we know to put the needs of our customers first. Yet, we frequently still structure goals to drive purchases through distinct sales channels: in-store vs. online vs. mobile. Even with the best of intentions for an integrated approach, our marketing efforts don’t necessarily correspond to how customers actually shop. To identify the real […]