Treadmill running or CrossFit? Barre classes or spinning? Low carb or juice cleanse? There are countless ways to get fit, but which are consumers more likely to stick with? Using our data and the power of purchase intelligence, we looked at how consumers are working out and how their spending habits differ by gym choice.
Research & Insights
Marketers, Adapt! (And Keep Your Best Customers)
The pandemic forced brands to innovate at lightning speed. Consumer trends expected to manifest in years, were compressed into months or even weeks, as shoppers dramatically shifted preference to convenience and online options. Everything from grocery shopping to fitness to entertainment moved online and disruptive direct-to-consumer (DTC) brands reaped the rewards. As the country gears […]
Grocery shopping moves from the shop floor to the sofa
Grocery shopping moves from the shop floor to the sofa 2020 was the year of the grocery delivery. From getting a hallowed prime time slot during lockdown to supporting local farms and producers through veg boxes, grocery deliveries are playing an increasingly important role in how we shop for food. The move to food delivery […]
Introducing Peter Chan, Cardlytics’ new Chief Technology Officer
Peter Chan joined Cardlytics this month from Amazon where he served as the Director of Product Management and Engineering for its advertising services group. I sat down with our newest ‘Cardlytian’ to learn more about why he chose Cardlytics, privacy protection and tech innovation, and what’s on his summer reading list. Welcome to Cardlytics! We’re […]