Treadmill running or CrossFit? Barre classes or spinning? Low carb or juice cleanse? There are countless ways to get fit, but which are consumers more likely to stick with? Using our data and the power of purchase intelligence, we looked at how consumers are working out and how their spending habits differ by gym choice.
Research & Insights
Welcome Karim Temsamani as CEO of Cardlytics
Today is my first day at Cardlytics, and I am raring to get started! The outpouring of support and warm welcomes I have received to date from clients, partners, employees, and investors has been nothing short of amazing, and I look forward to connecting with everyone personally in the coming days. In terms of how […]
What Is The Next Evolution of Direct-To-Consumer Disruption?
Direct-to-consumer (DTC) brands are often referred to as disruptors because they use digital and mobile channels to sell directly to consumers. By bypassing distributors and third parties, DTC brands can deliver a more convenient shopping experience while building a more direct relationship with customers. The movement toward DTC gained even more momentum during the pandemic. […]
What Can Retail Learn from Direct-to-Consumer Brands?
The face of retail is changing. Over the last few years, spending with direct-to-consumer (DTC) brands has nearly doubled. While the retail industry suffered pandemic-driven setbacks, DTC ecommerce steadily grew. According to Cardlytics first-party data, DTC spending jumped from 8% in 2020 to 14% in 2021. The growth in DTC eCommerce spending reveals bountiful opportunities […]