The Center for Generational Kinetics reveals in this groundbreaking research the robust links between younger generations (Millennials, and Gen Z), cash back incentives, digital marketing strategies, and frictionless transactions that are becoming Trend Drivers.
Get our insights delivered to you
Stay up to date. Subscribe now.
Research & Insights
Q1 2023 State of Spend
COVID’s long-term impact on consumer spending As the world recovers from the COVID-19 pandemic, some pandemic lifestyle changes like mask-wearing in the U.S. remain common. America’s spending habits, however, are starting to return to pre-pandemic trends. After two years of disruption, we took a look back at COVID’s long-term impact and made it the focus […]
Social activities fuel consumer spending in Q1
Social activities fuel consumer spending in Q1 Social activities, especially travel and dining, topped the list of consumer spending for Q1, during an otherwise difficult quarter. Overall, consumer spending grew by just 1% year-over-year, continuing the trend of total lower growth in spending over each of the last five quarters. Not surprisingly, many categories saw […]
Travel industry bucks trend to show increased spend in first quarter
The travel industry has shaken off stagnation, showing growth in the first three months of this year according to new data from digital advertising platform, Cardlytics.