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Featured Post from Cardlytics UK: Banking on Loyalty – A Bet Worth Making

6 minute read

Data protection has quickly grown from being a buzz-word to a concern keeping board-level executives up at night.

As demonstrated by recent high-profile cyber attacks, the cost of a data breach now comes in all shapes and sizes – from significant financial repercussions to damaged reputation and loss of existing customers. Ensuring this is avoided while improving the customer experience is the real tightrope challenge.

Read more in this byline, which was featured on the IBS Intelligence Blog, and written by our UK Head of Bank Relationships, Campbell Shaw.


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