Last week, Cardlytics hit the main stage at Advertising Week in New York with some of the top retail and marketing brands in the U.S. Rachel Sonenshine (VP, Ad Partnerships, Retail East), Randall Beard (Group President, Advertisers) and Dani Cushion (Chief Marketing Officer) each had the opportunity to participate in a panel, sharing Cardlytics’ unique view into how marketers across a variety of verticals are using data-driven marketing to drive incremental sales.
More specifically, on Monday morning Rachel Sonenshine spoke about The New Retail Game. Joining her was Jeff Fagel, SVP and head of marketing for Epsilon and Conversant; Suz Lampert, VP of ad sales for GasBuddy; and Dallas Lawrence, chief communications and brand officer for OpenX. Moderated by Lydia Belanger, associate editor for Entrepreneur.com, Rachel talked to the audience about translating online presence to offline purchase, the importance of listening through consumer data then applying key lessons learned through personalization, and how Cardlytics can help retailers remove any transactional blind spots.
That afternoon, Dani Cushion moderated a brand panel with Joshua Stein from Hilton Hotels, Julie Sukosd from UnderArmour, and Kevin Keith from Orangetheory. During this Loyalty Across Verticals panel, Dani expertly guided the speakers through topics that included degrees of loyalty, relevance, using tech for good versus evil, and measuring incrementality while building brand love.
Finally, on Thursday Randall Beard was a Future Teller with Aimee Irwin, VP of strategy for Experian and Rohini Sen, data sciences client lead for Wavemaker. In this data insights and opportunities panel, Randall discussed data as a value exchange and ensured that the audience understood how the data Cardlytics sees is real, based on actual purchase data through credit and debit card spending. He also made sure the retailers in the audience knew how important it is to be able to see when their clients are shopping elsewhere so they can target them with rewards to bring them back.
Keep following the Cardlytics blog and watch for a second Advertising Week post to come soon, highlighting the key advertising and marketing trends learned throughout the week.