This new report analyzes attitudes of more than 3,000 UK bank customers, and highlights key factors which must be considered for Open Banking to truly take hold in the UK. While there are still barriers to adoption, the report found cause for optimism, with a growing number of people saying they would open up access to their financial data if the proposition was right for them. It also established the tipping points at which consumers would engage with Open Banking offerings. While the research found a clear trust barrier to adoption, it sheds light on those best-placed to succeed.
Research & Insights
Cardlytics Q1 State of Spend
With insight into 1 out of every 2 debit and credit card swipes in the US, Cardlytics is committed to helping marketers understand and respond to current trends that are impacting their industries. We put these purchase insights into action every day through precisely targeted campaigns that drive incremental return on ad spend. This report […]
Winning the Basket—Part 1: Taking on Google, Apple, Facebook, and Amazon (GAFA)
The core value of card-linked offers, which is merchants bringing value to bank cardholders through funded cash-back offers, remains to this day but what has changed is the vast digital marketplace in which we compete.
Purchase Intelligence Could be the Key to Helping Consumers Through the Cost-of-Living Crisis￼
While consumers are forced to juggle new demands on their finances, it creates a valuable opportunity for banks to utilise their platforms for good, building deeper relationships and positioning themselves as a resource for help.