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San Diego County Credit Union Launches Cardlytics' Card-Linked Marketing Platform

6 minute read
Targeted rewards now available to San Diego residents

ATLANTA, June 12, 2013 - Cardlytics, the pioneer of Card-Linked Marketing, announced today that its platform has been deployed by San Diego County Credit Union® (SDCCU®) to provide targeted rewards to their members in San Diego, Riverside and Orange counties. SDCCU implemented the platform through an ongoing partnership between Cardlytics and Fiserv (NASDAQ: FISV), which provides SDCCU with Corillian Online®, the industry’s leading online banking solution. Relevant offers are now presented on each member’s checking account detail page within the credit union’s secure online banking platform – achieved by leveraging information about previous purchases. By clicking on the offers, account holders can activate or “accept” rewards before redeeming them at a number of national, local and online retailers. There are no coupons or promotion codes required and no member data leaves the credit union’s secure environment. Members can easily opt-out of the rewards offers, but activation rates prove broad consumer acceptance of Cardlytics’ programs. Cardlytics’ offers are now targeted against some 200 million transactions per week, representing more than $500 billion in consumer spending. “As the largest locally-owned financial institution in San Diego, we value people and community,” said Teresa Halleck, President & CEO of SDCCU. “We pride ourselves on serving customers with value-driven products and services. Launching our new SDCCU Paybacks™ reward program is an exciting milestone for us and one that will provide meaningful and tangible value to our customers.” “San Diego County Credit Union is dedicated to providing customers a superior digital banking experience with relevant value, increasing customer satisfaction and loyalty,” said Lynne Laube, COO of Cardlytics. “By leveraging members’ actual purchases, the credit union will provide highly targeted reward offers, positioning them to remain competitive and at the forefront of banking innovation.” In addition to the core Cardlytics solution that SDCCU implemented, the partnership between Cardlytics and Fiserv also provides financial institutions with access to ‘Cardlytics for Rapid Deployment,’ for institutions wanting a lighter implementation, and ‘Cardlytics for Credit,’ for institutions with pure credit card portfolios. About San Diego County Credit Union San Diego County Credit Union (SDCCU) is San Diego’s largest locally-owned financial institution serving San Diego, Riverside and Orange counties. SDCCU has assets of $6.2 billion, more than 246,000 customers, 31 convenient branch locations and 30,000 surcharge-FREE ATMs. From FREE Checking with eStatements and SDCCU Mobile Deposit, to home and auto loans, Visa credit cards, money market accounts and business banking services, including commercial real estate loans; SDCCU provides breakthrough banking products that meet the demands of today’s lifestyle and delivers banking services that save customers money. Federally insured by NCUA and is an equal housing lender. For more information, visit About Fiserv Fiserv, Inc. (NASDAQ: FISV) is a leading global technology provider serving the financial services industry, driving innovation in payments, processing services, risk and compliance, customer and channel management, and business insights and optimization. For more information, visit About Cardlytics Back in 2008, Cardlytics developed a suite of technologies that enabled banks to leverage their power of consumer purchase data, without violating privacy. Why? We saw the emergence of a valuable new channel: online banking and mobile banking. The technology was the first of several innovations that lead to the development of a new sector: card-linked marketing. This new channel was valuable to three important audiences:

  • Financial institutions Providing incremental value to their customers helping them develop stronger relationships and build engagement
  • Advertisers A one-to-one advertising medium with both scale and precise targeting
  • Consumers helping them save money on the things they buy every day

Since 2008, Cardlytics has been developing new technologies, programs, and services to optimize this opportunity for advertisers, our financial partners, and purchasing consumers. We are a team of analysts, developers, programmers, marketers, account managers and bankers who are creating a new generation of media that consumers can really use. Cardlytics is a private company with over 250 employees headquartered in Atlanta with offices in London and San Francisco. Our clients are financial institutions and consumer brands. Through our partnerships with nearly 400 financial institutions, including Bank of America, PNC Bank and Regions Bank, we work with thousands of retailers you know, providing millions of marketing offers to consumers across the US, and soon, around the world.

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