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The Impact of Uncle Sam: Tax Season Insights Report
6 minute read
Tax season is a mix of opportunities and challenges for retailers. On one hand, many consumers will get a refund - creating a bump in their discretionary spending. However, consumers who owe will likely adjust spending to account for a payment to Uncle Sam. Using our purchase intelligence gleaned from partnerships with 1500+ financial institutions, we looked at how consumer tax habits are changing and the opportunities these trends create for brands.
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