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Webinar: How Marketers are Achieving Measurement Confidence in a Time of Performance Pressure

6 minute read

With the growing concern around inflation, recession, and the rising costs of digital ad prices, many marketers are challenged to stretch their budgets and shift marketing dollars to where they elicit the most value. 

Cardlytics joined forces with Nielson and Digiday to discuss how marketers can use campaign metrics experimentation to refine their strategies and achieve measurement confidence.

Watch the recording of the webinar and see Trevor Wooden, VP of Analytics at Cardlytics and Tsvetan Tsvetkov, SVP of Nielsen Outcomes at Nielsen discuss how marketers can best prove marketing impact while navigating numerous economic uncertainties.

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