As marketers, we all face the same question – How do we know that sale wouldn’t have happened anyway? There is always a need to prove marketing efforts accomplished something that would not have happened organically.
That is where we can lean on incrementality.
In our latest webinar, Juliana Lupinacci, VP, Agency Partnerships, speaks with leaders in the agency space, Matt Wool, CEO at Acceleration Partners and Kristen Pulver, VP, Affiliate Marketing at Horizon Media, about how advertisers can drive meaningful incremental revenue results through incrementality and how Cardlytics can help!
