Marketing CFOs will love
Cardlytics’ campaign reporting is the gold standard
With insight into bank transaction data, we report our exact impact on sales.
There is no need to estimate performance. These are real purchases, made by real people who saw ads in our platform.
Also important, we report on both online and in-store sales. This enables marketers to accurately track ROI regardless of where customers decide to buy.
Measure impact, not just sales
We help marketers understand the effectiveness of every dollar they spend on our platform. Commonly requested post-campaign reports include:
Test vs. Control
Quantify sales lift and incremental return
Track whether customers continue to buy
Measure the impact on market share
Test vs. Control
We’ve set up a rigorous test vs. control process to answer three questions every marketer wants to know:
- Would customers have purchased anyway?
- Did the campaign increase sales?
- What was the incremental return on ad spend?
third-party measurement through Nielsen
Nielsen Sales Lift Measurement calculates and reports the incremental sales lift of Cardlytics campaigns.
Long-Term Value reporting sheds light on campaign impact beyond the initial flight.
We look at the purchase patterns of people who converted from the original campaign to measure their continued loyalty to the marketer’s brand – specifically, how many more times they purchase and how much they spend.
Customers have seen the ad and made a purchase. But are marketers actually gaining share from competitors?
With Share Shift analysis, we help brands understand how their customers’ behavior is changing in their category, and if they’re picking up share from their competitive set.
“Cardlytics’ unique targeting capabilities ensure we can acquire new customers and redirect competitive spend to Marriott. The customer experience means that there is no perception of discounting for our brand.”Lauren Profeta Portfolio Partnerships Manager, Europe, Marriott Hotels
Connect the dots with Purchase Intelligence
Insights into bank transaction data power Cardlytics campaigns from start to finish. Beyond helping marketers measure performance, we also use purchase intelligence to identify the best prospects and target ads on our platform.Learn more about finding and reaching the right audience
Research & Insights
State of Spend: Pandemic Year in Review
Lessons learned from consumer behavior In early March of 2020, Americans were largely enjoying life as usual. Restaurants and stores were full, movie theaters were open, children were in school, and Spring Break planning was in full swing. Few people could’ve predicted the dramatic shift that would bring the world to a stop nearly overnight. […]
Cardlytics and MBNA launch ‘Smart Rewards’ for savvy shoppers as the UK high street reopens
In the UK, we are finally making tentative steps to unlocking our lives, the economy, and our spending. With the reopening of shops, pubs and restaurants many of us will be looking forward to getting our hair cut, having a proper pulled pint, or sitting down to a meal cooked in a kitchen away from […]
Better Together: Why Cardlytics’ acquisition of Dosh is great news for advertisers, consumers, and financial partners
Following the recent acquisition of Austin, Texas based Dosh, I sat down with our co-founder and CEO, Lynne Laube, to talk about why this deal was so important – not only for Cardlytics and its future vision – but for our advertisers, consumers, and financial services partners. Congratulations on officially closing Cardlytics’ first acquisition in […]