Marketing CFOs will love
Cardlytics’ campaign reporting is the gold standard
With insight into bank transaction data, we report our exact impact on sales.
There is no need to estimate performance. These are real purchases, made by real people who saw ads in our platform.
Also important, we report on both online and in-store sales. This enables marketers to accurately track ROI regardless of where customers decide to buy.
Measure impact, not just sales
We help marketers understand the effectiveness of every dollar they spend on our platform. Commonly requested post-campaign reports include:
Test vs. Control
Quantify sales lift and incremental return
Track whether customers continue to buy
Measure the impact on market share
Test vs. Control
We’ve set up a rigorous test vs. control process to answer three questions every marketer wants to know:
- Would customers have purchased anyway?
- Did the campaign increase sales?
- What was the incremental return on ad spend?
third-party measurement through Nielsen
Nielsen Sales Lift Measurement calculates and reports the incremental sales lift of Cardlytics campaigns.
Long-Term Value reporting sheds light on campaign impact beyond the initial flight.
We look at the purchase patterns of people who converted from the original campaign to measure their continued loyalty to the marketer’s brand – specifically, how many more times they purchase and how much they spend.
Customers have seen the ad and made a purchase. But are marketers actually gaining share from competitors?
With Share Shift analysis, we help brands understand how their customers’ behavior is changing in their category, and if they’re picking up share from their competitive set.
“Cardlytics’ unique targeting capabilities ensure we can acquire new customers and redirect competitive spend to Marriott. The customer experience means that there is no perception of discounting for our brand.”Lauren Profeta Portfolio Partnerships Manager, Europe, Marriott Hotels
Connect the dots with Purchase Intelligence
Insights into bank transaction data power Cardlytics campaigns from start to finish. Beyond helping marketers measure performance, we also use purchase intelligence to identify the best prospects and target ads on our platform.Learn more about finding and reaching the right audience
Research & Insights
Finding Your Space: Three Tips for Women in Data Science
Coined by the Harvard Business Review as the ‘sexiest job of the 21st century, ‘data science’ still feels like a term invented only yesterday (and ‘women in data science’ seems even newer). And what does a data scientist do anyways? You could ask 100 professionals and get about 100 different answers. I thought being a data scientist meant that you needed a very specific set of skills […]
Restaurant & Grocery: The Showdown Is On
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Seasonal Shopping Trends to Keep Your Customers Coming Back for More
It’s the most wonderful time… to shop. With the season of giving inspiring shoppers to buy more, retailers are seeing a high volume of web traffic, spikes in sales, and some of their largest profit margins. Last year, retailers saw unprecedented growth during the holiday season. What drove that growth and how can brands shape their holiday strategy this year to capitalize on these seasonal […]