Marketing CFOs will love
Cardlytics’ campaign reporting is the gold standard
With insight into bank transaction data, we report our exact impact on sales.
There is no need to estimate performance. These are real purchases, made by real people who saw ads in our platform.
Also important, we report on both online and in-store sales. This enables marketers to accurately track ROI regardless of where customers decide to buy.
Measure impact, not just sales
We help marketers understand the effectiveness of every dollar they spend on our platform. Commonly requested post-campaign reports include:
Test vs. Control
Quantify sales lift and incremental return
Track whether customers continue to buy
Measure the impact on market share
Test vs. Control
We’ve set up a rigorous test vs. control process to answer three questions every marketer wants to know:
- Would customers have purchased anyway?
- Did the campaign increase sales?
- What was the incremental return on ad spend?
third-party measurement through Nielsen
Nielsen Sales Lift Measurement calculates and reports the incremental sales lift of Cardlytics campaigns.
Long-Term Value reporting sheds light on campaign impact beyond the initial flight.
We look at the purchase patterns of people who converted from the original campaign to measure their continued loyalty to the marketer’s brand – specifically, how many more times they purchase and how much they spend.
Customers have seen the ad and made a purchase. But are marketers actually gaining share from competitors?
With Share Shift analysis, we help brands understand how their customers’ behavior is changing in their category, and if they’re picking up share from their competitive set.
“Cardlytics’ unique targeting capabilities ensure we can acquire new customers and redirect competitive spend to Marriott. The customer experience means that there is no perception of discounting for our brand.”Lauren Profeta Portfolio Partnerships Manager, Europe, Marriott Hotels
Connect the dots with Purchase Intelligence
Insights into bank transaction data power Cardlytics campaigns from start to finish. Beyond helping marketers measure performance, we also use purchase intelligence to identify the best prospects and target ads on our platform.Learn more about finding and reaching the right audience
Research & Insights
Cardlytics State of Spend Issue 8
With the winter shopping season just around the corner, we’ve put out a special edition of our Cardlytics State of Spend to help brands prep for a merry holiday season and make the most of other recent consumer trends. There’s something in this month’s report for everyone. Highlights: Get actionable tips to prep for an […]
Cardlytics State of Spend 10: Will Grocery’s Growth Continue?
Happy Thanksgiving week! We’ve officially made it to the holidays and in 2020 that is something to celebrate. As with everything else this year, the holiday season is looking a lot different than in previous years. With COVID surging again in much of the country, retailers in all industries are buckling in for what is […]
Cardlytics State of Spend: Surpassing Month Six of a Global Pandemic
Toilet paper. Board games. Flour. Athleisure wear. Home gym equipment. Hand sanitizer. Who could have predicted these would be the hottest selling items of 2020? With disinfecting wipes and hand sanitizer slowly returning to shelves, the biggest questions on the minds of marketers continue to be: How and where is the economy recovering? Where will […]