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Cardlytics - Campaign Measurement

Measure results

Close the loop between campaign performance and actual sales

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Marketing CFOs will love

Cardlytics’ campaign reporting is the gold standard

With insight into bank transaction data, we report our exact impact on sales.

There is no need to estimate performance. These are real purchases, made by real people who saw ads in our platform.

Also important, we report on both online and in-store sales. This enables marketers to accurately track ROI regardless of where customers decide to buy.

Campaign Report
Example Cardlytics campaign report

Measure impact, not just sales

We help marketers understand the effectiveness of every dollar they spend on our platform. Commonly requested post-campaign reports include:

Quantify sales lift

Test vs. Control

Quantify sales lift and incremental return

Track customers long term

Long-Term Value

Track whether customers continue to buy

Measure the impact on sales

Share Shift

Measure the impact on market share

Test vs. Control

We’ve set up a rigorous test vs. control process to answer three questions every marketer wants to know:

  • Would customers have purchased anyway?
  • Did the campaign increase sales?
  • What was the incremental return on ad spend?

Through our partnerships with top banks in the US and UK, we see over $3T in consumer spend. We use this data to evaluate customer purchases before and during the campaign, and accurately measure a campaign’s true incremental sales impact.

Access to
third-party measurement through Nielsen

Nielsen Sales Lift Measurement calculates and reports the incremental sales lift of Cardlytics campaigns.

Campaign Revenue Post-Campaign Revenue

Long-Term Value

Long-Term Value reporting sheds light on campaign impact beyond the initial flight.

We look at the purchase patterns of people who converted from the original campaign to measure their continued loyalty to the marketer’s brand – specifically, how many more times they purchase and how much they spend.

Before campaign SHARE OF SPEND: After campaign Advertiser Competitor 1 Competitor 2 Competitor 3

Share Shift

Customers have seen the ad and made a purchase. But are marketers actually gaining share from competitors?

With Share Shift analysis, we help brands understand how their customers’ behavior is changing in their category, and if they’re picking up share from their competitive set.

We’ve driven over
$33,000,000,000
in measurable sales for marketers
Marriot

“Cardlytics’ unique targeting capabilities ensure we can acquire new customers and redirect competitive spend to Marriott. The customer experience means that there is no perception of discounting for our brand.”

Lauren Profeta Portfolio Partnerships Manager, Europe, Marriott Hotels
Cardlytics Purchase Insights
Identify Opportunity

Connect the dots with Purchase Intelligence

Insights into bank transaction data power Cardlytics campaigns from start to finish. Beyond helping marketers measure performance, we also use purchase intelligence to identify the best prospects and target ads on our platform.

Learn more about finding and reaching the right audience
Reach Real People

Create a tipping point to win the next sale

Our native ad platform in banks’ digital channels reaches consumers as they manage where they’ll spend and save. When customers weigh whether to buy from one store or another, relevant, targeted offers can change their purchase decisions.

Learn more about our ad platform
Cardlytics Ad Platform

Research & Insights