Reach real people
Target customers in their bank’s digital channels
Cardlytics partners with banks across the US and UK. Through these partnerships, we deliver relevant, native ads to customers in their online, mobile, and email bank channels.
Run native ads within top banks
Impact your customer’s path to purchase
Banks integrate our ads to help customers plan where they’ll spend and save. Customers engage with the ads to earn cash back and see them as a valuable perk for using their bank’s debit or credit card.
When weighing whether to buy from one store or another, relevant, targeted offers delivered through the Cardlytics platform act as that critical tipping point to influence purchase decisions.
It’s as easy as 1-2-3
Click. Shop. Earn. To get cash back, customers simply activate their offers, then buy online or in-store. When they purchase, their bank automatically deposits money back into their account.
It’s simple for marketers too. Just tell us the campaign goal, and we do the rest. It’s a pay-for-performance platform where we manage everything from ad copy to paying customer rewards. There are no hidden fees or production costs.
Ads in banks are as safe as it gets
Fraud free. Banking’s “Know Your Customer” regulations ensure every impression is served to a real person. Plus, only people 18 or older can open an account – which means all 179M bank customers in our platform are adults.
Brand safe. There’s no inappropriate or controversial content in banks’ digital channels. We only display ads within online banking, mobile banking apps, or bank emails.
“No other company we’ve worked with has been able to prove incremental improvements in ROI, and we attribute that to Cardlytics’ powerful purchase insights.”
Aubrey Judson Director of Paid Acquisition, SaatvaIdentify Opportunity
Connect the dots with Purchase Intelligence
Insights into bank transaction data power Cardlytics campaigns from start to finish. Beyond helping marketers measure performance, we also use purchase intelligence to identify the best prospects and target ads on our platform.
Learn more about finding and reaching the right audience
Measure Results
Measurable sales eliminate the guesswork
With access to bank transaction data, we close the loop between ad impressions and real-world sales. We report the actual impact of campaigns both online and in-store so that marketers can accurately gauge their incremental return.
Learn more about how we measure campaignsResearch & Insights
Blog
As the Cost of Living Increases, Now is the Time for Brands to Invest in their Customers
Cardlytics UK’s latest State of Spend report analyses the impact of the cost of living on UK consumer spending and how people are shifting their behaviours as a result. With energy bills, petrol, and grocery spending seeing some of the biggest increases, the report finds that UK consumers expect to spend at least £2000 more on essentials this year.
2 Minute Read
Blog
Customer Loyalty is the Battleground for Back to School
As parents and students gear up for another school year, retailers are scrambling to get their slice of the pie. Traditional gift-giving holidays aside–back to school is the second-largest annual shopping event. The dust is still settling from the sucker punch that the COVID-19 pandemic hit the retail industry with. But there is hope on […]
5 Minute Read
Blog
Winning the Basket—Part 1: Taking on Google, Apple, Facebook, and Amazon (GAFA)
The core value of card-linked offers, which is merchants bringing value to bank cardholders through funded cash-back offers, remains to this day but what has changed is the vast digital marketplace in which we compete.
2 Minute Read