Target customers in their bank’s digital channels
Cardlytics partners with banks across the US and UK. Through these partnerships, we deliver relevant, native ads to customers in their online, mobile, and email bank channels.
Run native ads within top banks
Impact your customer’s path to purchase
Banks integrate our ads to help customers plan where they’ll spend and save. Customers engage with the ads to earn cash back and see them as a valuable perk for using their bank’s debit or credit card.
When weighing whether to buy from one store or another, relevant, targeted offers delivered through the Cardlytics platform act as that critical tipping point to influence purchase decisions.
Ads in banks are as safe as it gets
Fraud free. Banking’s “Know Your Customer” regulations ensure every impression is served to a real person. Plus, only people 18 or older can open an account – which means all 167M bank customers in our platform are adults.
Brand safe. There’s no inappropriate or controversial content in banks’ digital channels. We only display ads within online banking, mobile banking apps, or bank emails.
“No other company we’ve worked with has been able to prove incremental improvements in ROI, and we attribute that to Cardlytics’ powerful purchase insights.”Aubrey Judson Director of Paid Acquisition, Saatva
Research & Insights
Finding Your Space: Three Tips for Women in Data Science
Coined by the Harvard Business Review as the ‘sexiest job of the 21st century, ‘data science’ still feels like a term invented only yesterday (and ‘women in data science’ seems even newer). And what does a data scientist do anyways? You could ask 100 professionals and get about 100 different answers. I thought being a data scientist meant that you needed a very specific set of skills […]
Restaurant & Grocery: The Showdown Is On
Which industry will take the bulk of consumer spend? What used to be considered two separate household budgets, one for groceries and one for dining out, has morphed into one overall food budget, thanks to pandemic-led shifts in how people eat. More dinners are being eaten at home causing restaurants to expand into delivery and take-out options. Meanwhile, grocery stores braced for a surge in traffic as more consumers requested delivery or curbside pick-up. While all industries faced upheaval during […]
Seasonal Shopping Trends to Keep Your Customers Coming Back for More
It’s the most wonderful time… to shop. With the season of giving inspiring shoppers to buy more, retailers are seeing a high volume of web traffic, spikes in sales, and some of their largest profit margins. Last year, retailers saw unprecedented growth during the holiday season. What drove that growth and how can brands shape their holiday strategy this year to capitalize on these seasonal […]