Target customers in their bank’s digital channels
Cardlytics partners with banks across the US and UK. Through these partnerships, we deliver relevant, native ads to customers in their online, mobile, and email bank channels.
Run native ads within top banks
Impact your customer’s path to purchase
Banks integrate our ads to help customers plan where they’ll spend and save. Customers engage with the ads to earn cash back and see them as a valuable perk for using their bank’s debit or credit card.
When weighing whether to buy from one store or another, relevant, targeted offers delivered through the Cardlytics platform act as that critical tipping point to influence purchase decisions.
Ads in banks are as safe as it gets
Fraud free. Banking’s “Know Your Customer” regulations ensure every impression is served to a real person. Plus, only people 18 or older can open an account – which means all 179M bank customers in our platform are adults.
Brand safe. There’s no inappropriate or controversial content in banks’ digital channels. We only display ads within online banking, mobile banking apps, or bank emails.
“No other company we’ve worked with has been able to prove incremental improvements in ROI, and we attribute that to Cardlytics’ powerful purchase insights.”Aubrey Judson Director of Paid Acquisition, Saatva
Research & Insights
As the Cost of Living Increases, Now is the Time for Brands to Invest in their Customers
Cardlytics UK’s latest State of Spend report analyses the impact of the cost of living on UK consumer spending and how people are shifting their behaviours as a result. With energy bills, petrol, and grocery spending seeing some of the biggest increases, the report finds that UK consumers expect to spend at least £2000 more on essentials this year.
Customer Loyalty is the Battleground for Back to School
As parents and students gear up for another school year, retailers are scrambling to get their slice of the pie. Traditional gift-giving holidays aside–back to school is the second-largest annual shopping event. The dust is still settling from the sucker punch that the COVID-19 pandemic hit the retail industry with. But there is hope on […]
Winning the Basket—Part 1: Taking on Google, Apple, Facebook, and Amazon (GAFA)
The core value of card-linked offers, which is merchants bringing value to bank cardholders through funded cash-back offers, remains to this day but what has changed is the vast digital marketplace in which we compete.