Reach real people
Target customers in their bank’s digital channels
Cardlytics partners with banks across the US and UK. Through these partnerships, we deliver relevant, native ads to customers in their online, mobile, and email bank channels.
Run native ads within top banks
Impact your customer’s path to purchase
Banks integrate our ads to help customers plan where they’ll spend and save. Customers engage with the ads to earn cash back and see them as a valuable perk for using their bank’s debit or credit card.
When weighing whether to buy from one store or another, relevant, targeted offers delivered through the Cardlytics platform act as that critical tipping point to influence purchase decisions.
It’s as easy as 1-2-3
Click. Shop. Earn. To get cash back, customers simply activate their offers, then buy online or in-store. When they purchase, their bank automatically deposits money back into their account.
It’s simple for marketers too. Just tell us the campaign goal, and we do the rest. It’s a pay-for-performance platform where we manage everything from ad copy to paying customer rewards. There are no hidden fees or production costs.
Ads in banks are as safe as it gets
Fraud free. Banking’s “Know Your Customer” regulations ensure every impression is served to a real person. Plus, only people 18 or older can open an account – which means all 184M bank customers in our platform are adults.
Brand safe. There’s no inappropriate or controversial content in banks’ digital channels. We only display ads within online banking, mobile banking apps, or bank emails.
“No other company we’ve worked with has been able to prove incremental improvements in ROI, and we attribute that to Cardlytics’ powerful purchase insights.”
Aubrey Judson Director of Paid Acquisition, SaatvaIdentify Opportunity
Connect the dots with Purchase Intelligence
Insights into bank transaction data power Cardlytics campaigns from start to finish. Beyond helping marketers measure performance, we also use purchase intelligence to identify the best prospects and target ads on our platform.
Learn more about finding and reaching the right audience
Measure Results
Measurable sales eliminate the guesswork
With access to bank transaction data, we close the loop between ad impressions and real-world sales. We report the actual impact of campaigns both online and in-store so that marketers can accurately gauge their incremental return.
Learn more about how we measure campaignsResearch & Insights
Measurement
Webinar: Prove Incremental Marketing Impact to the Right Stakeholders
As marketers, we all face the same question – How do we know that sale wouldn’t have happened anyway? There is always a need to prove marketing efforts accomplished something that would not have happened organically. That is where we can lean on incrementality. In our latest webinar, Juliana Lupinacci, VP, Agency Partnerships, speaks with […]
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Customer Loyalty
Why customer loyalty is vital to relationship marketing
Loyal customers are your brand’s biggest sales opportunity–spending an average of 67% more than comparable transient consumers. A new era in consumerism is ushering in highly personalized service models and deep, lasting relationships with a loyal customer base. This shift towards relationship marketing emphasizes building a strong customer loyalty program to facilitate that relationship. Key […]
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Measurement
Webinar: How Marketers are Achieving Measurement Confidence in a Time of Performance Pressure
With the growing concern around inflation, recession, and the rising costs of digital ad prices, many marketers are challenged to stretch their budgets and shift marketing dollars to where they elicit the most value. Cardlytics joined forces with Nielson and Digiday to discuss how marketers can use campaign metrics experimentation to refine their strategies and […]
1 Minute Read