Identify opportunity
Use purchase intelligence to eliminate the guesswork and drive results
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Real insights from real bank customers
Through our partnerships with banks, we have insight into actual bank transaction data for over 168M consumers.
We see 1 out of every 2 card swipes in the US and analyze this data to develop actionable insights based on a complete understanding of where, when, and how people buy.
Absolutely no personally identifiable information (PII) is passed between Cardlytics and our bank partners—it’s all anonymous.
Our Purchase Intelligence is built on customer transaction data
Where they buy
- The merchant
- The industry & category
- The channel they buy from
- The store’s location
When they buy
- The exact time and day
- How recently
- How frequently
- The season
How much they spend
- The transaction amount
- The merchant’s share
- Customer spending patterns
- Customer loyalty
Identify opportunity through Purchase Intelligence
With powerful AI and dozens of analysts taking a fresh look at where and when customers buy both online and in-store — we answer questions that inform business decisions
- Where am I gaining and losing share?
- Are my loyal customers really loyal?
- Where else do my customers spend?
- What’s my real headroom for growth?
- How fast are disruptors threatening my category?
- What is the true value of Omni customers?
Link insights to actionable marketing strategies
Cardlytics Purchase Intelligence is the foundation of all our campaigns. We use transaction data to reach individuals with highly targeted ads within their banks’ digital channels.
Set a goal, and we’ll deliver compelling offers to your best prospects.
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Gain market share
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Acquire new customers
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Increase loyalty
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Drive omni-channel sales
Get started
“Because of the strong ROI and precise targeting, Cardlytics stands out from other programs that we’ve used in the past. They ultimately deliver more value than other partners.”
Daniel Lane Director of Retail Marketing, Clarks
Reach Real People
Create a tipping point to win the next sale
Our native ad platform in banks’ digital channels reaches consumers as they manage where they’ll spend and save. When customers weigh whether to buy from one store or another, relevant, targeted offers can change their purchase decisions.
Learn more about our ad platformMeasure Results
Measurable sales eliminate the guesswork
With access to bank transaction data, we close the loop between ad impressions and real world sales. We report the actual impact of campaigns both online and in-store so that marketers can accurately gauge their incremental return.
Learn more about how we measure campaigns
Research & Insights
Blog
Marketers, Adapt! (And Keep Your Best Customers)
The pandemic forced brands to innovate at lightning speed. Consumer trends expected to manifest in years, were compressed into months or even weeks, as shoppers dramatically shifted preference to convenience and online options. Everything from grocery shopping to fitness to entertainment moved online and disruptive direct-to-consumer (DTC) brands reaped the rewards. As the country gears […]
2 Minute Read
UK Office
Grocery shopping moves from the shop floor to the sofa
Grocery shopping moves from the shop floor to the sofa 2020 was the year of the grocery delivery. From getting a hallowed prime time slot during lockdown to supporting local farms and producers through veg boxes, grocery deliveries are playing an increasingly important role in how we shop for food. The move to food delivery […]
4 Minute Read
Blog
Introducing Peter Chan, Cardlytics’ new Chief Technology Officer
Peter Chan joined Cardlytics this month from Amazon where he served as the Director of Product Management and Engineering for its advertising services group. I sat down with our newest ‘Cardlytian’ to learn more about why he chose Cardlytics, privacy protection and tech innovation, and what’s on his summer reading list. Welcome to Cardlytics! We’re […]
3 Minute Read