Identify opportunity
Use purchase intelligence to eliminate the guesswork and drive results
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Real insights from real bank customers
Through our partnerships with banks, we have insight into actual bank transaction data for over 163M consumers.
We see 1 out of every 2 card swipes in the US and analyze this data to develop actionable insights based on a complete understanding of where, when, and how people buy.
Absolutely no personally identifiable information (PII) is passed between Cardlytics and our bank partners—it’s all anonymous.
Our Purchase Intelligence is built on customer transaction data
Where they buy
- The merchant
- The industry & category
- The channel they buy from
- The store’s location
When they buy
- The exact time and day
- How recently
- How frequently
- The season
How much they spend
- The transaction amount
- The merchant’s share
- Customer spending patterns
- Customer loyalty
Identify opportunity through Purchase Intelligence
With powerful AI and dozens of analysts taking a fresh look at where and when customers buy both online and in-store — we answer questions that inform business decisions
- Where am I gaining and losing share?
- Are my loyal customers really loyal?
- Where else do my customers spend?
- What’s my real headroom for growth?
- How fast are disruptors threatening my category?
- What is the true value of Omni customers?
Link insights to actionable marketing strategies
Cardlytics Purchase Intelligence is the foundation of all our campaigns. We use transaction data to reach individuals with highly targeted ads within their banks’ digital channels.
Set a goal, and we’ll deliver compelling offers to your best prospects.
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Gain market share
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Acquire new customers
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Increase loyalty
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Drive omni-channel sales
Get started
“Because of the strong ROI and precise targeting, Cardlytics stands out from other programs that we’ve used in the past. They ultimately deliver more value than other partners.”
Daniel Lane Director of Retail Marketing, Clarks
Reach Real People
Create a tipping point to win the next sale
Our native ad platform in banks’ digital channels reaches consumers as they manage where they’ll spend and save. When customers weigh whether to buy from one store or another, relevant, targeted offers can change their purchase decisions.
Learn more about our ad platformMeasure Results
Measurable sales eliminate the guesswork
With access to bank transaction data, we close the loop between ad impressions and real world sales. We report the actual impact of campaigns both online and in-store so that marketers can accurately gauge their incremental return.
Learn more about how we measure campaigns
Research & Insights
Blog
State of Spend: Pandemic Year in Review
Lessons learned from consumer behavior In early March of 2020, Americans were largely enjoying life as usual. Restaurants and stores were full, movie theaters were open, children were in school, and Spring Break planning was in full swing. Few people could’ve predicted the dramatic shift that would bring the world to a stop nearly overnight. […]
5 Minute Read
Blog
Cardlytics and MBNA launch ‘Smart Rewards’ for savvy shoppers as the UK high street reopens
In the UK, we are finally making tentative steps to unlocking our lives, the economy, and our spending. With the reopening of shops, pubs and restaurants many of us will be looking forward to getting our hair cut, having a proper pulled pint, or sitting down to a meal cooked in a kitchen away from […]
2 Minute Read
Blog
Better Together: Why Cardlytics’ acquisition of Dosh is great news for advertisers, consumers, and financial partners
Following the recent acquisition of Austin, Texas based Dosh, I sat down with our co-founder and CEO, Lynne Laube, to talk about why this deal was so important – not only for Cardlytics and its future vision – but for our advertisers, consumers, and financial services partners. Congratulations on officially closing Cardlytics’ first acquisition in […]
3 Minute Read