Identify opportunity
Use purchase intelligence to eliminate the guesswork and drive results
Get started
Real insights from real bank customers
Through our partnerships with banks, we have insight into actual bank transaction data for over 184M consumers.
We see 1 out of every 2 card swipes in the US and analyze this data to develop actionable insights based on a complete understanding of where, when, and how people buy.
Absolutely no personally identifiable information (PII) is passed between Cardlytics and our bank partners—it’s all anonymous.
Our Purchase Intelligence is built on customer transaction data
Where they buy
- The merchant
- The industry & category
- The channel they buy from
- The store’s location
When they buy
- The exact time and day
- How recently
- How frequently
- The season
How much they spend
- The transaction amount
- The merchant’s share
- Customer spending patterns
- Customer loyalty
Identify opportunity through Purchase Intelligence
With powerful AI and dozens of analysts taking a fresh look at where and when customers buy both online and in-store — we answer questions that inform business decisions
- Where am I gaining and losing share?
- Are my loyal customers really loyal?
- Where else do my customers spend?
- What’s my real headroom for growth?
- How fast are disruptors threatening my category?
- What is the true value of Omni customers?
Link insights to actionable marketing strategies
Cardlytics Purchase Intelligence is the foundation of all our campaigns. We use transaction data to reach individuals with highly targeted ads within their banks’ digital channels.
Set a goal, and we’ll deliver compelling offers to your best prospects.
-
Gain market share
-
Acquire new customers
-
Increase loyalty
-
Drive omni-channel sales
Get started
“Because of the strong ROI and precise targeting, Cardlytics stands out from other programs that we’ve used in the past. They ultimately deliver more value than other partners.”
Daniel Lane Director of Retail Marketing, Clarks
Reach Real People
Create a tipping point to win the next sale
Our native ad platform in banks’ digital channels reaches consumers as they manage where they’ll spend and save. When customers weigh whether to buy from one store or another, relevant, targeted offers can change their purchase decisions.
Learn more about our ad platformMeasure Results
Measurable sales eliminate the guesswork
With access to bank transaction data, we close the loop between ad impressions and real world sales. We report the actual impact of campaigns both online and in-store so that marketers can accurately gauge their incremental return.
Learn more about how we measure campaigns
Research & Insights
Retail
What can the £10 million drop in Black Friday Spending tell us about spend across the Golden Quarter this year?
Sitting at the halfway point of the Golden Quarter, Black Friday is a crucial bellwether on consumer spending, indicating how retailers are performing and what they can expect over the critical festive period. This year saw Brits spend nearly £10 million less than in 2021 as rising inflation and the cost-of-living crisis tightened consumers’ belts. […]
3 Minute Read
Retail
What Christmas sale spend trends can tell us about retail in 2023 as rewards take centre stage
The ongoing rise in the cost of living has altered the way Brits approached spending in the last 12 months – with the Christmas period providing a clear indicator of today’s state of play. Spending year-on-year flatlined with the average transaction value sitting at around £33 for Christmas 2022 and the previous year. Retail spending […]
2 Minute Read
News
Cost-of-living crunch drives consumers to discounters and second-hand marketplaces
LONDON – 8th November 2022 – Cost-conscious consumers are switching to discount brands and second-hand marketplaces which saw double digit spending growth in the first half of the year, a new report from advertising platform Cardlytics finds. The State of Retail Spend report, based on the spending habits of over 24 million UK bank cards […]
4 Minute Read