Identify opportunity
Use purchase intelligence to eliminate the guesswork and drive results
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Real insights from real bank customers
Through our partnerships with banks, we have insight into actual bank transaction data for over 161M consumers.
We see 1 out of every 2 card swipes in the US and analyze this data to develop actionable insights based on a complete understanding of where, when, and how people buy.
Absolutely no personally identifiable information (PII) is passed between Cardlytics and our bank partners—it’s all anonymous.
Our Purchase Intelligence is built on customer transaction data
Where they buy
- The merchant
- The industry & category
- The channel they buy from
- The store’s location
When they buy
- The exact time and day
- How recently
- How frequently
- The season
How much they spend
- The transaction amount
- The merchant’s share
- Customer spending patterns
- Customer loyalty
Identify opportunity through Purchase Intelligence
With powerful AI and dozens of analysts taking a fresh look at where and when customers buy both online and in-store — we answer questions that inform business decisions
- Where am I gaining and losing share?
- Are my loyal customers really loyal?
- Where else do my customers spend?
- What’s my real headroom for growth?
- How fast are disruptors threatening my category?
- What is the true value of Omni customers?
Link insights to actionable marketing strategies
Cardlytics Purchase Intelligence is the foundation of all our campaigns. We use transaction data to reach individuals with highly targeted ads within their banks’ digital channels.
Set a goal, and we’ll deliver compelling offers to your best prospects.
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Gain market share
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Acquire new customers
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Increase loyalty
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Drive omni-channel sales
Get started
“Because of the strong ROI and precise targeting, Cardlytics stands out from other programs that we’ve used in the past. They ultimately deliver more value than other partners.”
Daniel Lane Director of Retail Marketing, Clarks
Reach Real People
Create a tipping point to win the next sale
Our native ad platform in banks’ digital channels reaches consumers as they manage where they’ll spend and save. When customers weigh whether to buy from one store or another, relevant, targeted offers can change their purchase decisions.
Learn more about our ad platformMeasure Results
Measurable sales eliminate the guesswork
With access to bank transaction data, we close the loop between ad impressions and real world sales. We report the actual impact of campaigns both online and in-store so that marketers can accurately gauge their incremental return.
Learn more about how we measure campaigns
Research & Insights
White Paper
Cardlytics State of Spend Issue 8
With the winter shopping season just around the corner, we’ve put out a special edition of our Cardlytics State of Spend to help brands prep for a merry holiday season and make the most of other recent consumer trends. There’s something in this month’s report for everyone. Highlights: Get actionable tips to prep for an […]
1 Minute Read
Blog
State of Spend 11 Year End Spend Overview: Home Cooking Heats Up while Black Friday Chills Out
*All data is for week ending 12/2/2020, unless otherwise indicated. Who else is ready for 2021? As we close the year, 2020 keeps rearing its ugly head as virus cases surge around the country. With it, spend is regressing to where we were earlier in the pandemic. For the week of December 2, we saw overall spend down -3.4% week-over-week (WoW) dropping it to –10.5% year-over year (YoY), in line […]
3 Minute Read
Blog
Puzzles, people and a pandemic: Thoughts on 2020 from our VP of People Operations, James Hart.
Last March, without warning, companies and employees around the world instantly transitioned to working remotely. What was seen as a privilege just the week before, suddenly became mandatory and we felt the strain immediately. While we cobbled together workspaces on kitchen counters, couches, porches, etc., we quickly learned how much we missed office life. That […]
3 Minute Read