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Cardlytics - Purchase Intelligence

Identify opportunity

Use purchase intelligence to eliminate the guesswork and drive results

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Real insights from real bank customers

Through our partnerships with banks, we have insight into actual bank transaction data for over 167M consumers.

We see 1 out of every 2 card swipes in the US and analyze this data to develop actionable insights based on a complete understanding of where, when, and how people buy.

Absolutely no personally identifiable information (PII) is passed between Cardlytics and our bank partners—it’s all anonymous.

Our Purchase Intelligence is built on customer transaction data

Where they buy

Where they buy

  • The merchant
  • The industry & category
  • The channel they buy from
  • The store’s location
When they buy

When they buy

  • The exact time and day
  • How recently
  • How frequently
  • The season
How much they spend

How much they spend

  • The transaction amount
  • The merchant’s share
  • Customer spending patterns
  • Customer loyalty

Identify opportunity through Purchase Intelligence

With powerful AI and dozens of analysts taking a fresh look at where and when customers buy both online and in-store — we answer questions that inform business decisions


“Because of the strong ROI and precise targeting, Cardlytics stands out from other programs that we’ve used in the past. They ultimately deliver more value than other partners.”

Daniel Lane Director of Retail Marketing, Clarks
Cardlytics Ad Platform
Reach Real People

Create a tipping point to win the next sale

Our native ad platform in banks’ digital channels reaches consumers as they manage where they’ll spend and save. When customers weigh whether to buy from one store or another, relevant, targeted offers can change their purchase decisions.

Learn more about our ad platform
Measure Results

Measurable sales eliminate the guesswork

With access to bank transaction data, we close the loop between ad impressions and real world sales. We report the actual impact of campaigns both online and in-store so that marketers can accurately gauge their incremental return.

Learn more about how we measure campaigns
Cardlytics Campaign Measurement

Research & Insights

Cardlytics Research and Insights

Finding Your Space: Three Tips for Women in Data Science

Coined by the Harvard Business Review as the ‘sexiest job of the 21st century, ‘data science’ still feels like a term invented only yesterday (and ‘women in data science’ seems even newer). And what does a data scientist do anyways? You could ask 100 professionals and get about 100 different answers.   I thought being a data scientist meant that you needed a very specific set of skills […]

3 Minute Read
Cardlytics Research and Insights

Restaurant & Grocery: The Showdown Is On

Which industry will take the bulk of consumer spend?  What used to be considered two separate household budgets, one for groceries and one for dining out, has morphed into one overall food budget, thanks to pandemic-led shifts in how people eat. More dinners are being eaten at home causing restaurants to expand into delivery and take-out options. Meanwhile, grocery stores braced for a surge in traffic as more consumers requested delivery or curbside pick-up. While all industries faced upheaval during […]

2 Minute Read
Cardlytics Research and Insights

Seasonal Shopping Trends to Keep Your Customers Coming Back for More

It’s the most wonderful time… to shop. With the season of giving inspiring shoppers to buy more, retailers are seeing a high volume of web traffic, spikes in sales, and some of their largest profit margins. Last year, retailers saw unprecedented growth during the holiday season. What drove that growth and how can brands shape their holiday strategy this year to capitalize on these seasonal […]

3 Minute Read