Global Banking and Finance June 10, 2021
How banks can capture customer’s attention as lockdown lifts
The shift in the digital ecosystem for banks, brands and consumers this year, has been like no other since smartphones became a thing. Customers have demanded more digitalisation, driven by the need to be served in new ways, which has sparked innovation in banking like never before.
FinExtra May 5, 2021
Curve partners Cardlytics for rewards programme
All-in-one card fintech Curve has enlisted Cardlytics for the launch of an in-app rewards programme.
Money Expert April 15, 2021
MBNA Launches New Cashback Scheme for Credit Card Shoppers
MBNA’s Smart Rewards scheme has been developed with Cardlytics, which has pioneered the use of “purchase intelligence,” using customer’s online and in-store purchases to target them with tailored advertising.
MarketingDive April 14, 2021
Cardlytics to buy data startup Bridg in $350M deal
Cardlytics, an advertising platform focused on banks, plans to acquire consumer data startup Bridg for $350 million in cash and future cash-and-stock payments that could total $100-$300 million over two years. Cardlytics plans to integrate its ad platform that reaches 163 million active users with Bridg’s consumer data and digital ad network, per an announcement.
AdWeek April 13, 2021
Cardlytics to Buy Data Platform Bridg in $350 Million Deal
Its second purchase in recent months brings its spending on mergers and acquisitions to $625 million
YourMoney.com April 13, 2021
New cashback scheme launched for credit card shoppers
MBNA has launched a reward programme, offering credit card holders the chance to earn cashback on their spending.
Research & Insights
Marketers, Adapt! (And Keep Your Best Customers)
The pandemic forced brands to innovate at lightning speed. Consumer trends expected to manifest in years, were compressed into months or even weeks, as shoppers dramatically shifted preference to convenience and online options. Everything from grocery shopping to fitness to entertainment moved online and disruptive direct-to-consumer (DTC) brands reaped the rewards. As the country gears […]
Introducing Peter Chan, Cardlytics’ new Chief Technology Officer
Peter Chan joined Cardlytics this month from Amazon where he served as the Director of Product Management and Engineering for its advertising services group. I sat down with our newest ‘Cardlytian’ to learn more about why he chose Cardlytics, privacy protection and tech innovation, and what’s on his summer reading list. Welcome to Cardlytics! We’re […]
Investor Day 2021: Creating Measurable Impact for All
2021 is a year of firsts for Cardlytics. On the heels of the company’s first two acquisitions, Cardlytics held its first Investor Day on June 10, where the executive leadership team shared their vision to become a leading digital marketing platform. To unlock growth, we put the needs of customers first. “In order to command […]