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Company Results Prove Card-Linked Marketing Adds Incremental Value to Banks through Deeper Customer Relationships

ATLANTA, September 3, 2014 — Cardlytics, the leader in Card-Linked Marketing with thousands of advertisers and hundreds of national brands, today announced the release of its latest white paper: “Benefits of Card-Linked Marketing for Financial Institutions – Increased Card Usage and Decreased Customer Attrition.” The white paper examines the impact of interchange fee limits on customer engagement programs, then goes on to document how the Cardlytics Card-Linked Marketing program in place at Bank of America, PNC Bank, Regions Bank and hundreds of others, has stayed attrition and increased debit and credit card use and spending. Interchange fee limits placed on debit transactions – one of bank customers’ preferred methods of payment – have reduced the ability for banks to generate revenue from this vital source. To recoup this revenue, banks risk chasing away existing customers with added fees and a decreased offering of services. The white paper analyzes the ways Card-Linked Marketing can help banks make up for this loss. Citing data from the Cardlytics program the paper illustrated how Card-Linked Marketing:

• Increases card spend – Customers who have redeemed at least one Cardlytics advertiser reward spend an average of 4% more with their bank cards
• Increases online and mobile use – Customers who have activated rewards have a 16% increase in online banking logins,and 30% of activations come from mobile within the first six months of adoption
• Decreases attrition rate – Customer engagement with Card-Linked Marketing produces an overall decrease in attrition rate, and redeemers stay more engaged
• Attracts new retail customers – Nearly half of all customers between the ages of 26 and 34 are likely to switch card providers to get a targeted rewards program
• Enhances relationships with existing customers – Banks create loyalty and brand value with their customers with easy-to-use rewards that help them save money on the things they buy every day

“Banks shouldn’t have to choose between growing revenue and maintaining customer relationships,” said John Brown, President of US Operations at Cardlytics. “Card-Linked Marketing gives banks a way to meet a variety of customer engagement needs as they decrease attrition and drive incremental revenue through more card use and spending.” Through partnerships with nearly 400 banks, the patented Cardlytics advertising platform places targeted advertising from hundreds of national brands and thousands of regional brands to reach millions of consumers through their online and mobile banking statements.About CardlyticsCardlytics is an advertising and technology company and the leader and pioneer in Card-Linked Marketing. Through partnerships with nearly 400 financial institutions, including Bank of America, Lloyds Banking Group and many others, the company has insight into consumer purchase behavior for 70% of U.S. households and 30% of U.K. households, capturing spending across all stores and categories. Cardlytics’ patented technology allows advertisers to make a direct connection to millions of active buyers through multiple digital platforms, including their online banking and mobile banking applications. Cardlytics is headquartered in Atlanta, with offices in London, New York and San Francisco. The company is funded by leading investors in Boston and Silicon Valley, as well as a strategic investment from the world’s leading loyalty company, Aimia.

ATLANTA, September 16, 2014 – Cardlytics, an Atlanta-based advertising and technology company and the industry leader in Card-Linked Marketing, was named one of the top 20 Best Places to Work in Atlanta on September 12. The company was ranked #13 on the Best Places to Work list in the medium-sized business category. The coveted distinction is earned by Atlanta companies – small, medium and large – across a variety of industries.The news was announced at the Atlanta Business Chronicle Best Places to Work breakfast event at the Georgia World Congress Center. Representatives from several hundred companies and some of the most influential business people in the Atlanta market attended. The keynote speaker, U.S. Senator Johnny Isakson, addressed the crowd, noting that a business’s environment and core principles have a direct impact on inspiring employees.This is the first year Cardlytics has been ranked on the Best Places to Work list. The firm is among the winners included in a special section in this week’s Atlanta Business Chronicle.“All of our us at Cardlytics are really excited to be recognized as one of the best places to work in Atlanta,” said Scott Grimes, CEO of Cardlytics. “We are proud of our team. Their level of excellence and commitment is the reason we lead the Card-Linked Marketing sector and continue to innovate in digital media.”The nomination process, facilitated by Quantum Workplace, took place this summer. After receiving all the initial nominations, the employees of each nominated company completed a scientifically valid survey, and those organizations were then rated based on survey responses on work environment, people practices and other matrices. Atlanta Business Chronicle said that this year more than 300 companies and organizations participated in the surveys and more than 18,000 employees completed surveys.About CardlyticsCardlytics is an advertising & technology company and the leader and pioneer in Card-Linked Marketing. Through partnerships with nearly 400 financial institutions, including Bank of America, Lloyds Banking Group and many others, the company has insight into consumer purchase behavior for 70% of U.S. households and 30% of U.K. households, capturing spending across all stores and categories. Cardlytics’ patented technology allows advertisers to make a direct connection to millions of active buyers through multiple digital platforms, including their online banking and mobile banking applications. Cardlytics is headquartered in Atlanta, with offices in London, New York and San Francisco. The company is funded by leading investors in Boston and Silicon Valley, as well as a strategic investment from the world’s leading loyalty company, Aimia.

NEW YORK, Nov. 26, 2013 – Cardlytics, the pioneer of Card-Linked Marketing, announced today that its Transaction-Driven™ Marketing solution received a Best-in-Class distinction in a CEB TowerGroup report after an evaluation of card loyalty technology vendors. The CEB TowerGroup analyst cited Cardlytics’ flexible interface, abundant security and control options, and robust operational metrics as key reasons for naming the provider a Best-in-Class offering in all four categories, including Customer Interface, Management & Operations, Security & Control and Enterprise Support. Through quantitative and qualitative analysis, CEB TowerGroup’s report provides a customer-driven, transparent and unbiased review of technology, designed to drive informed business decisions. The CEB TowerGroup analyst report identified vendors based on expert opinion, product maturity, size of installations and technological innovation. “Cardlytics’ recognition as a best-in-class technology provider further validates our product’s merits within the card loyalty industry,” said Scott Grimes, CEO of Cardlytics. “Large scale adoption of sophisticated marketing and analytics platforms based on bank transaction data is providing banks with a proven consumer engagement and retention tool as well as a new revenue channel. As more financial institutions look to card loyalty technology this report will be instrumental in helping them design thorough requirements criteria.” Financial institutions increase customer loyalty and activity through a simple program managed by Cardlytics that delivers significantly greater consumer engagement and advertiser return on investment than traditional online and off-line media. Increase card usage

• 4% increase in the average number of trips (transactions) from customers who have redeemed
• 4% increase in the average monthly spend from customers who have redeemed
• Increase in online banking usage
• 16% improvement in the total number of logins for customers who activated an offer

“As financial service executives evaluate new IT products to support their business needs, many are overwhelmed by the volume of technologies available,” said CEB TowerGroup executive director Aaron Kissel. “CEB TowerGroup analysts are uniquely qualified to evaluate such a broad range of financial services technology tools and to help financial institutions navigate the increasingly complex landscape.”

ATLANTA October 3, 2013 - Cardlytics, the leader in Card-Linked Marketing, is taking a leading presence at Money2020.Scott Grimes, co-founder and CEO of Cardlytics, will be leading a panel entitled “Card-Linked Marketing: The Convergence of Banking, Analytics & Advertising.” Scott will be joined by Jason Blackhurst, EVP of Bank of America and Phil Bruno, Principal, McKinsey & Company, for a discussion of all aspects of Card-Linked Marketing: benefits, challenges and the future for this exciting new channel.Lynne Laube, co-founder, COO & President of Cardlytics, will be speaking on a panel moderated by Fred Brothers, EVP and Chief Innovation Officer of FIS, on the topic of strategic investments and partnerships: how entrepreneurs and large companies can work together to create something greater than either could do individually. The panel includes speakers from several past and present FIS partners. Brothers is a member of the Cardlytics Board of Directors.Both events are scheduled for Monday, October 7th 2013, the first full day of Money2020. Cardlytics is also a 4-star sponsor of the event, which explores the intersection of how people and businesses manage, spend and borrow money.About CardlyticsCardlytics is a leading advertising & technology company and the pioneer in Card-Linked Marketing. Through partnerships with nearly 400 financial institutions, including Bank of America, PNC Bank and Regions Bank, the company has insight into consumer purchase behavior for ~70% of U.S. households, capturing spending across all stores and categories. Cardlytics’ patented technology allows advertisers to make a direct connection to buyers, through the online banking and mobile banking channels.Cardlytics is headquartered in Atlanta, with offices in London and San Francisco. The company is funded by leading investors in Boston and Silicon Valley, as well as a strategic investment from the world’s leading loyalty company, Aimia.

Company Speaking at ad:tech New York on how its Card-Linked Marketing Solution Connects Digital Marketing to In-Store Sales

New York, New York November 5, 2013— Cardlytics, the leader in Card-Linked Marketing, today announced plans to extend its leadership in serving the needs of advertising agencies through a base in Manhattan. The company has leased space on Park Avenue, and has begun hiring to build a team to support the unique needs of its agency clients. Cardlytics also announced that the company will be presenting a session at ad:tech New York, the digital media event for marketing and technology professionals. Cardlytics will be speaking on the topic of “Card-Linked Marketing: Where it Fits in the Mix” on Wednesday, November 6 at 3:30 p.m. The Cardlytics solution provides advertisers a new way to target and engage consumers through their online and mobile banking relationship, and to connect these efforts to in-store sales. The Cardlytics advertising platform uses purchase data from ~70% of U.S. households to deliver millions of recommendations each month to millions of active buyers. The New York office will focus on meeting the needs of traditional and digital agencies, introducing their brand and retail clients to the benefits of Card-Linked Marketing (CLM). The office is led by Arlo Laitin, a veteran of Cardlytics with deep experience in the media and agency world. Cardlytics recently conducted a survey that revealed that 75% of marketers believe CLM is a suitable replacement for many marketing strategies, including both digital options, such as email and search advertising, as well as more traditional channels, such as newspaper, TV and coupons. “With over 90% of commerce still taking place in physical stores, there is great demand from marketers to target based on offline data, and measure in-store sales that occur through their digital marketing efforts, said Marc Ginsberg, EVP of Marketing & Advertiser Services for Cardlytics. “With over 35 million monthly users, and 200 million monthly log-ins, the Cardlytics Advertising Platform enables our advertising partners to precisely target prospective buyers at scale, and to finally connect digital advertising to in-store sales.” “Spark is a human experience company and we work with our clients to establish more meaningful connections with consumers,” says Chris Boothe, CEO of Spark. “Cardlytics is a company we are watching very closely right now. The ability to leverage consumer purchase data, and more accurately measure in-store sales, is a game changer.”

About Cardlytics

Cardlytics is a leading advertising & technology company and the pioneer in Card-Linked Marketing. Through partnerships with nearly 400 financial institutions, including Bank of America, PNC Bank and Regions Bank, the company has insight into consumer purchase behavior for ~70% of U.S. households, capturing spending across all stores and categories. Cardlytics’ patented technology allows advertisers to make a direct connection to buyers, through the online banking and mobile banking channels. Cardlytics is headquartered in Atlanta, with offices in New York, London and San Francisco. The company is funded by leading investors in Boston and Silicon Valley, as well as a strategic investment from the world’s leading loyalty company, Aimia.

ATLANTA, Ga. October 31, 2013— Cardlytics, the global leader in Card-Linked Marketing, announced today that it will be launching its successful advertising platform with Lloyds Bank. Lloyds Bank is part of the U.K. and Europe’s largest retail banks, Lloyds Banking Group; this launch follows the September introduction of the Cardlytics service with Halifax, another Lloyds Banking group retail bank brand. Lloyds Banking Group operates in the U.K. under several retail banking brands, including Halifax, Lloyds TSB, and Bank of Scotland. Lloyds has over 30 million customers, and is the U.K.’s leading provider of checking and savings accounts, personal loans, credit cards and mortgages. “We are confident that Everyday Offers will be a very popular programme with our customers,” said Ashely Machin, Digital Banking Director at Lloyds Bank. “We have worked hard to deliver tailored offers so that people can feel rewarded for the sort of shopping they already do. This is our way of saying ‘thank you’ to our customers.” “The continuing U.K. expansion is a statement of the value we provide to consumers, advertisers, and financial institutions,” said Lynne Laube, Cardlytics’ President, COO and co-founder. “Lloyds Banking Group will provide great value to their customers, via our unique advertising service. Lloyds is a great addition to our group of financial institution partners, which include Bank of America, Regions, PNC, Fiserv, and hundreds of regional banks and credit unions.”

About Cardlytics

Cardlytics is a technology & advertising company, leveraging consumer purchase data to create targeted advertising platforms. Through partnerships with nearly 400 financial institutions, including Bank of America, PNC Bank and Regions Bank, the company has insight into consumer purchase behavior for ~70% of U.S. households, capturing spending across all stores and categories. Cardlytics’ patented technology allows advertisers to make a direct connection to buyers through the online banking and mobile banking channels. Cardlytics is the pioneer and global leader in rapidly growing industry of Card-Linked Marketing, with operations in the U.S. and in the U.K. Cardlytics is headquartered in Atlanta, with offices in London and San Francisco. The company has funding from leading investors in Boston and Silicon Valley, as well as a strategic investment from the world’s leading loyalty company, Aimia.

Media Contacts

Retail/Marketing/Advertising Media: Atlanta Media: Heedrin Bustamante 404-861-4769 Heedrin.bustamante@grayling.com; Leff 415-442-4019 mitch@leffassociates.com

Atlanta, November 26, 2013 – Cardlytics, the leader in Card-Linked Marketing, today announced that the United States Patent and Trademark Office has issued another patent for Cardlytics’ unique technology covering its core system known as the Cardlytics Offer Placement System (OPS). U.S. Patent No. 8,595,065 relates to the secure connection between transaction data with no personal identifiable information and advertising campaign data, which enables Cardlytics to create targeted marketing based on consumer purchase behavior. This is Cardlytics’ third patent; the first was granted in May and the second in August of 2013. Cardlytics’ first patent (8,438,061) relates to the delivery of targeted marketing advertising to banking consumers from our Offer Placement System (OPS). The second patent (8,515,810) relates to the aspects of the OPS working in conjunction with Cardlytics’ other core system – the advertiser-facing Offer Management System (OMS). “This invention is directed to one of the core components of our unique, distributed systems architecture,” said Scott Grimes. “Our Offer Placement System (OPS) is an important part of our unique approach to meeting the robust security and technology requirements of our financial institution partners. Together, our OPS and OMS form the backbone of Card-Linked Marketing.” Cardlytics developed its distributed architecture in order to create purchase-targeted marketing campaigns, while protecting consumer privacy.

About Cardlytics

Cardlytics is a leading advertising & technology company and the pioneer in Card-Linked Marketing. Through partnerships with nearly 400 financial institutions, including Bank of America, PNC Bank and Regions Bank, the company has insight into consumer purchase behavior for ~70% of U.S. households, capturing spending across all stores and categories. Cardlytics’ patented technology allows advertisers to make a direct connection to buyers, through the online banking and mobile banking channels. Cardlytics is headquartered in Atlanta, with offices in London and San Francisco. The company is funded by leading investors in Boston and Silicon Valley, as well as a strategic investment from the world’s leading loyalty company, Aimia. Financial Services Media: Lauren Schuster William Mills Agency 678-781-7209 lauren@williammills.com Retail/Marketing/Advertising Media: Heedrin Bustamante Grayling 415-442-4019 heedrin.bustamante@grayling.com Atlanta Media: Mitch Leff Leff & Associates 404-861-4769 mitch@leffassociates.com Corporate: Carla McMorris Cardlytics 916-213-1398 cmcmorris@cardlytics.com

Atlanta, October 1, 2013 - Cardlytics, the leader in Card-Linked Marketing, today announced the company’s new visual identity and logo.Developed by JUMBOshrimp, a San Francisco-based integrated marketing agency, the new brand was created to reflect the company’s growth from a small financial technology firm to a rapidly growing advertising platform—serving each of the constituents in the Card-Linked Marketing ecosystem: financial institutions, retailers and consumers.“Our new logo evokes the power of Cardlytics, our bank partners and our advertiser clients coming together to create a new connection with consumers,” said Kasey Byrne, Senior Vice President of Marketing for Cardlytics. “Our new identity better reflects our commitment to our partners and clients, our focus on delivering value to the consumer, and our leadership in the Card-Linked Marketing space.”Cardlytics will be showcasing its new brand at a series of upcoming events and conferences. The company will be exhibiting and sponsoring at the ANA Masters of Marketing conference in Phoenix, beginning October 3. The company’s two co-founders, Lynne Laube and Scott Grimes, will be featured speakers at Money2020 in Las Vegas, on October 7, where the company will be a 4-star sponsor. Cardlytics will also participate at the DMA 2013 annual conference in Chicago, beginning October 14, and speak on Card-Linked Marketing at ad:tech New York on November 7.About CardlyticsCardlytics is a leading advertising & technology company and the pioneer in Card-Linked Marketing. Through partnerships with nearly 400 financial institutions, including Bank of America, PNC Bank and Regions Bank, the company has insight into consumer purchase behavior for ~70% of U.S. households, capturing spending across all stores and categories. Cardlytics’ patented technology allows advertisers to make a direct connection to buyers, through the online banking and mobile banking channels.Cardlytics is headquartered in Atlanta, with offices in London and San Francisco. The company is funded by leading investors in Boston and Silicon Valley, as well as a strategic investment from the world’s leading loyalty company, Aimia.

Company Extends its Leadership Through Partnership with Lloyds Banking Group

ATLANTA, August 28, 2013 —Cardlytics, the global leader in Card-Linked Marketing, announced today that it has launched its successful advertising platform in Europe. The company’s first banking partner is one of the U.K. and Europe’s largest retail banks, Lloyds Banking Group.Lloyds Banking Group operates in the U.K. under several retail banking brands, including Halifax, Lloyds TSB, and Bank of Scotland. Lloyds has over 30 million customers, and is the U.K.’s leading provider of checking and savings accounts, personal loans, credit cards and mortgages.“We are excited to provide a great new benefit to our customers via this program,” said Ashley Machin, Managing Director for Digital at Lloyds Banking Group. “It's going to help our customers save on purchases they make, every day.”“The U.K. launch represents a dedicated effort and investment by Cardlytics,” said Lynne Laube, Cardlytics’ President, COO and co-founder. “We are the first to have a large scale, meaningful implementation of Card-Linked Marketing outside the U.S. This launch is the first step to significant international growth for the company.”The U.K. market represents a new opportunity in Card-Linked Marketing, which allows advertisers to create purchase-targeted marketing, reaching consumers via their online and mobile banking applications. Online banking customers represent an important and engaged consumer channel: 50% of all U.K. adults report that they access their bank accounts over the internet, and 76% of those aged 25-34 report using the internet for online banking ¹.“Cardlytics has been a great success in the U.S., and will be in the U.K. as well," said Charlie Humphreys, Cardlytics’ U.K. Managing Director. "The U.K. is one of the most advanced retail banking and retail markets, so launching our platform here makes absolute sense. We look forward to working with banks, retailers and consumers to extend the benefits of Card-Linked Marketing to all."“Card-Linked Marketing stands out as a strong option for financial institutions that seek to defray loyalty delivery costs and improve their operating metrics. Successful programs in the U.S. indicate potential for curtailing expenses, improving retention and increasing transaction volume which would certainly apply to developing and mature card markets,” said Brian Riley, Senior Research Director at CEB TowerGroup.About CardlyticsCardlytics is a technology & analytics company, leveraging consumer purchase data to create targeted advertising platforms. Through partnerships with nearly 400 financial institutions, including Bank of America, PNC Bank and Regions Bank, the company has insight into consumer purchase behavior for ~70% of U.S. households, capturing spending across all stores and categories. Cardlytics’ patented technology allows advertisers to make a direct connection to buyers through the online banking and mobile banking channels. Cardlytics is the pioneer and global leader in rapidly growing industry of Card-Linked Marketing, with operations in the U.S. and in the U.K.Cardlytics is headquartered in Atlanta, with offices in London and San Francisco. The company has funding from leading investors in Boston and Silicon Valley, as well as a strategic investment from the world’s leading loyalty company, Aimia.

 [1] Office for National Statistics “Statistical bulletin: Internet Access - Households and Individuals, 2013” Media Contacts:Retail/Marketing/Advertising Media: Atlanta Media:Heedrin Bustamante Mitch Leff415-442-4019 404-861-4769Heedrin.bustamante@grayling.com mitch@leffassociates.com