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Cardlytics Appoints Pandora Chief Marketing Officer to Board of Directors

ATLANTA, GA – Apr. 9, 2019 – Cardlytics (NASDAQ: CDLX), a purchase intelligence platform that helps make marketing more relevant and measurable, today announced the appointment of Pandora’s Chief Marketing Officer, Aimée Lapic, to its Board of Directors.
Recognized by Forbes as one of “The World’s Most Influential CMOs” last year, Lapic is a long-time marketing industry veteran who has helped major brands drive revenue through innovative digital media strategies. Currently, as Pandora’s Chief Marketing Officer, Lapic oversees the consumer brand strategy, market positioning, and public relations and marketing communications for the Pandora brand, which is a subsidiary of Sirius XM Holdings Inc.
Prior to joining Pandora, Lapic served as the Senior Vice President/Global Chief Marketing Officer for Banana Republic, as well as the General Manager of BananaRepublic.com, where she was responsible for global P&L accountability for ecommerce and oversaw the creative and marketing teams across the $2.8 billion business. Previously, Lapic held numerous positions across Gap, Inc., including Senior Vice President and General Manager of Gap Outlet International, where she drove 20 consecutive quarters of growth. Lapic currently serves as a Marketing Advisory Board member of Ridge Ventures. She holds a B.A. in English Literature from Princeton University and an M.B.A. from Harvard Business School.
“For two decades, Aimée has been helping world-class organizations develop and execute successful brand marketing campaigns across multiple channels,” said Scott Grimes, CEO and co-founder of Cardlytics. “Her perspective will be invaluable to Cardlytics as we continue to expand our product offering and global presence to create value for our marketing clients, bank partners, and shareholders.”
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About Cardlytics
Cardlytics (NASDAQ: CDLX) uses purchase intelligence to make marketing more relevant and measurable. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, San Francisco, and Visakhapatnam. Learn more at www.cardlytics.com.

Cardlytics Appoints Pinterest Veteran, Michael Akkerman, as Chief Product & Strategy Officer

ATLANTA, GA – Dec. 9, 2019 – Cardlytics (NASDAQ: CDLX), a purchase intelligence platform that makes marketing more relevant and measurable, today announced the appointment of Michael Akkerman as the company’s Chief Product and Strategy Officer.Akkerman will lead Cardlytics’ overall product strategy, including the development of a multi-year high-impact, growth-driving strategic roadmap. He will oversee the delivery of all enhancements and innovations for marketers, financial institutions, and consumers, as well as the ongoing evolution of the Cardlytics platform.“Michael’s deep understanding of the digital advertising landscape and expertise in driving the next big development in technology and marketing make him the perfect addition to Cardlytics’ executive leadership team,” said COO and Co-Founder, Lynne Laube. “By setting the strategic vision for our platform’s continued growth, we’re excited for Michael to help us realize the enormous potential of purchase intelligence.”Akkerman joins Cardlytics from Pinterest, where he served as Global Head of Strategic Partnerships and was responsible for designing and building Pinterest's robust ecosystem of third party technology partners. During his tenure at the company, Akkerman grew the Pinterest Partners program from only a handful of partners in 2015 to over 80 in 2019, and from zero revenue to fifty percent of overall global revenue within 10 months of its launch. Earlier in his career, Akkerman was the Global Vice President of Kenshoo, an enterprise digital marketing software company, where he led the global pre-sales organization and managed teams across the Americas, EMEA, and APAC.A graduate of the University of New South Wales (UNSW) with a Bachelor of Arts degree in Psychology and Advertising, Akkerman is based in Cardlytics’ New York office.About CardlyticsCardlytics (NASDAQ: CDLX) uses purchase intelligence to make marketing more relevant and measurable. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, San Francisco, and Visakhapatnam. Learn more at www.cardlytics.com.

Cardlytics to Present at the 2019 Wells Fargo TMT Summit
Atlanta, GA – Nov. 25, 2019 – Cardlytics, Inc., (NASDAQ: CDLX), a purchase intelligence platform that makes marketing more relevant and measurable, today announced it will present at the 2019 Wells Fargo TMT Summit.
Chief Financial Officer, David Evans, will conduct a moderated Q&A session on Tuesday, December 3, 2019 at 12:05 p.m. Eastern Time and it will be webcast live. The live audio webcast will be available on the Cardlytics Investor Relations website at http://ir.cardlytics.com/. After the event, an archive of the webcast will also be available for a limited time on the Cardlytics Investor Relations website.
About Cardlytics
Cardlytics (NASDAQ: CDLX) uses purchase intelligence to make marketing more relevant and measurable. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, San Francisco, and Visakhapatnam. Learn more at www.cardlytics.com.

Cardlytics to Present at the Raymond James Technology Investors Conference
Atlanta, GA – Dec. 2, 2019 – Cardlytics, Inc., (NASDAQ: CDLX), a purchase intelligence platform that makes marketing more relevant and measurable, today announced it will present at the Raymond James Technology Investors Conference.
Chief Executive Officer and Co-Founder, Scott Grimes, and Chief Operating Officer and Co-Founder, Lynne Laube, will present on Monday, December 9, 2019 at 1:15 p.m. Eastern Time and it will be webcast live. The live audio webcast will be available on the Cardlytics Investor Relations website at http://ir.cardlytics.com/. After the event, an archive of the webcast will also be available for a limited time on the Cardlytics Investor Relations website.
About Cardlytics
Cardlytics (NASDAQ: CDLX) uses purchase intelligence to make marketing more relevant and measurable. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, San Francisco, and Visakhapatnam. Learn more at www.cardlytics.com.

Cardlytics Releases Annual Holiday Spend Trends
Findings show nearly 40% of all holiday spend occurs in the four weeks leading into Black Friday
ATLANTA, GA – Oct. 28, 2019 – Cardlytics, Inc., (Nasdaq: CDLX), a native ad platform built within banks’ digital channels, today released its annual holiday spend trends. With more than 120 million monthly active bank customers on its platform, the company has a view into $2.8 trillion in annual spend or every 2 in 5 card swipes. This allows retailers a clear view into exactly when, where, and how much consumers are spending, information that is particularly compelling as we enter the busiest shopping season of the year.
Based on actual purchase data, the findings show that last year nearly 40% of total holiday spend occurred in the four weeks leading into Black Friday, signaling the start of the 2019 shopping season is upon us. Other key findings from the annual report show:
- Holiday spend is on the rise: Holiday spend increased 2% from 2017 to 2018. Convenient benefits, such as free shipping, seemingly infinite choices, and buy-online-pickup-in-store options resulted in a larger number of transactions and higher spend overall, but they also led to a 0.7% decrease in individual basket size.
- Omni shoppers spend more: Customers who shop with a retailer both in-store and online spend twice as much during the holidays as those who favor one channel. However, these valuable omni customers only comprise 10.3% of the current retail customer base, presenting a huge opportunity for brands to capture additional spend.
- In-store shopping still dominates but continues to lose share: From 2017 to 2018, brick-and-mortar’s (B&M’s) share of spend declined 1.6% to 78.6%. B&M’s are losing their share of spend to online-only merchants, whose share increased 1.3% to 12.9%. However, they’re making up for some of this lost spend by investing in their own online properties, which increased slightly to 8.4% in 2018 from 8.2% in 2017.
- Fewer spikes in spend: The changing retail landscape has led to a flattening and stretching of the holiday shopping season. Consumers are spending more consistently throughout the months of October through December instead of saving their shopping for the week of Thanksgiving or the week leading into Christmas.
- Loyals drive the bulk of spend: On average, repeat customers drive 70% of holiday sales and spend 43% more than new customers acquired during the holiday season.
“As shopping preferences continue to change, it’s important for retailers to understand the trends,” said Cardlytics’ Chief Marketing Officer, Dani Cushion. “Marketers typically have a clear view into how their customers are shopping with them, but it’s difficult to see how they are shopping with their competitors. By analyzing actual purchase data, we give retailers a full view of holiday spend, then help them capture incremental sales and drive loyalty through our native ad platform.”
Now in its fifth year, the Cardlytics holiday spend trends report looks at consumer spend across more than 2,000 retailers during the months of October through December. For more information, including supporting infographics illustrating these findings, visit cardlytics.com/holiday2019.
About Cardlytics
Cardlytics (Nasdaq: CDLX) uses purchase intelligence to make marketing more relevant and measurable. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, San Francisco, and Visakhapatnam. Learn more at www.cardlytics.com.

Cardlytics Announces Timing of Its Third Quarter 2019 Financial Results Conference Call and Webcast
Atlanta, GA – October 29, 2019 – Cardlytics, Inc., (NASDAQ: CDLX), a purchase intelligence platform that makes marketing more relevant and measurable, today announced that its third quarter financial results, ended September 30, 2019, will be released on Tuesday, November 12, 2019, after market close. The company will host a conference call and webcast at 5:00 PM (ET) / 2:00 PM (PT) to discuss the company’s financial results.
A live audio webcast of the event will be available on the Cardlytics Investor Relations website at http://ir.cardlytics.com/.
A live dial-in will be available at (866) 385-4179 (domestic) or (210) 874-7775 (international). The conference ID number is 3768916. Shortly after the conclusion of the call, a replay of this conference call will be available through 8:00 PM ET on November 19, 2019 at (855) 859-2056 (domestic) or (404) 537-3406 (international). The replay passcode is 3768916.
About Cardlytics
Cardlytics (NASDAQ: CDLX) uses purchase intelligence to make marketing more relevant and measurable. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, San Francisco, and Visakhapatnam. Learn more at www.cardlytics.com.

Cardlytics to Discuss the Value of Omni Consumers and Performance Marketing at Advertising Week in New York
Executives to Speak Alongside Lowe’s, Gap, and Advance Auto Parts;
Host Nasdaq Closing Bell Ceremony
Atlanta, GA, September 19, 2019 – Cardlytics, Inc., (Nasdaq: CDLX), a purchase intelligence platform that helps make marketing more relevant and measurable, will join key executives from Lowe’s, Gap, and Advance Auto Parts on-stage at Advertising Week New York, September 23-26. Cardlytics will share insights on critical topics for brand and retail marketers—such as the inherent value of the omni consumer and merging passion and performance marketing to drive revenue growth.
Key presentations and events include:
- Passion & Performance Marketing: Driving Growth & Demand While Honoring the Spirit of Your Brand: Jim Tietz, Cardlytics’ Chief Revenue Officer, will join thought leaders from Google and Tinuiti on the Culture Builders Stage to explore digital marketing’s role as a growth driver on Monday, September 23, at 9:45 a.m. The group will discuss why brands must marry passion and performance marketing to generate happy customers and drive real business outcomes.
- Omni Customer is the New Omni Channel: Dani Cushion, Cardlytics’ Chief Marketing Officer, will moderate this seminar with executives from Lowe’s and Advance Auto Parts on Monday, September 23, at 1:30 p.m. on the Insight Drivers Stage. The panel will discuss the value omni customers bring to any business, as well as how to build a successful omni strategy.
- Nasdaq MarketSite Closing Bell Ceremony: Cardlytics will celebrate the start of Advertising Week by ringing the closing bell on Monday, September 23, at 4:00 p.m. at the Nasdaq MarketSite in Times Square.
- Brand Innovators Fireside Chat: Dani Cushion, Cardlytics’ Chief Marketing Officer, will host the Chief Marketing Officer from Gap in a fireside chat on Wednesday, September 25, at 11:30 a.m. as part of Brand Innovators’ Women in Brand Marketing
“Advertising Week always inspires, celebrates great industry work, and highlights what marketers need to know to grow their business,” says Cardlytics CMO, Dani Cushion. “As a native advertising platform with a view into $2.8 trillion in annual spend, we help our partners understand and act on consumer shopping trends. We look forward to discussing these trends and how we’re collaborating with advertisers to solve their biggest challenges.”
For more information on Advertising Week New York, visit www.newyork.advertisingweek.com.
About Cardlytics
Cardlytics (NASDAQ: CDLX) uses purchase intelligence to make marketing more relevant and measurable. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, San Francisco, and Visakhapatnam. Learn more at www.cardlytics.com.

Cardlytics Bolsters Leadership Team with Appointment of Industry Veterans


Jared Luskin Joins Cardlytics as SVP, Growth Verticals; John Hider Named VP of Ad Partnerships, Grocery
ATLANTA, GA – Feb. 18, 2019 – Cardlytics (NASDAQ: CDLX), a purchase intelligence platform that helps make marketing more relevant and measurable, today announced the appointment of two new executive hires to its leadership team: Jared Luskin as senior vice president for growth verticals and John Hider as vice president of grocery ad partnerships.
In his new role, Luskin will develop and expand advertising partnerships and product offerings across the ecommerce / direct-to-consumer, grocery, travel, and entertainment verticals. Hider will establish and nurture new and existing relationships within Cardlytics’ expanding grocery business.
“Cardlytics is focused on attracting high-quality leaders who are committed to driving incremental and measurable sales for our advertisers,” said COO and co-founder Lynne Laube. “We’re pleased to welcome Jared to the Cardlytics family to drive the strategy for these important new growth verticals, and to have John’s expertise to further advance our thriving grocery vertical.”
Luskin re-joins Cardlytics after running his own sales consulting business for the past year, which helped companies expand their client base and grow revenues. From 2010 through 2017, Luskin led Cardlytics’ retail, channel, and agency partnerships, where he drove significant company revenue growth, and helped establish the groundwork for Cardlytics’ early vertical sales efforts. Prior to Cardlytics, he spent six years at Yahoo!, overseeing sales and business development for their data feed-based advertising programs. Luskin began his digital advertising career in sales and business development at Overture Services and AltaVista.
Hider brings more than 25 years of experience in sales and management and joins Cardlytics from SavingStar, Inc., where he was vice president of partner management and one of the company’s six founding members. Previously, Hider held a variety of positions in marketing and sales at Upromise Inc., Catalina Marketing, and The Kroger Company.
About Cardlytics
Cardlytics (NASDAQ: CDLX) uses purchase intelligence to make marketing more relevant and measurable. We partner with more than 2,000 financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, San Francisco, and Visakhapatnam. Learn more at www.cardlytics.com.