Browse All Articles

Atlanta, GA – February 18, 2020 – Cardlytics, Inc., (NASDAQ: CDLX), a purchase intelligence platform that makes marketing more relevant and measurable, today announced that its fourth quarter and fiscal year ended December 31, 2019 financial results will be released on Tuesday, March 3, 2020, after market close. The company will host a conference call and webcast at 5:00 PM (ET) / 2:00 PM (PT) to discuss the company’s financial results.

A live audio webcast of the event will be available on the Cardlytics Investor Relations website at http://ir.cardlytics.com/.

A live dial-in will be available at (866) 385-4179 (domestic) or (210) 874-7775 (international). The conference ID number is 8886276. Shortly after the conclusion of the call, a replay of this conference call will be available through 8:00 PM ET on March 10, 2020 at (855) 859-2056 (domestic) or (404) 537-3406 (international). The replay passcode is 8886276.

About Cardlytics

Cardlytics (NASDAQ: CDLX) uses purchase intelligence to make marketing more relevant and measurable. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach, and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, San Francisco and Visakhapatnam. Learn more at www.cardlytics.com.

Company to Participate in an Upcoming Investor Conference

Atlanta, GA - January 13, 2020 - Cardlytics, Inc., (NASDAQ: CDLX), a purchase intelligence platform that makes marketing more relevant and measurable, today announced preliminary financial results for the fourth quarter ended December 31, 2019 in advance of participating in an upcoming investor conference.

Preliminary Results for the Fourth Quarter 2019

• Total revenue is expected to be between $68.5 million and $69.5 million.
• Total billings is expected to be between $99.0 million and $101.0 million.

A reconciliation of billings to GAAP revenue on a forward-looking basis is presented below under the heading "Reconciliation of Forecasted GAAP Revenue to Billings."

Scott Grimes, CEO & Co-Founder of Cardlytics commented: "We experienced strong growth in 2019, as illustrated by a meaningful acceleration in the back half of the year. We are pleased with the incremental budget expansions that contributed to our revenue performance in the fourth quarter, which is expected to be above our prior guidance. As our partnership with Wells Fargo continues to execute against the phased launch, we expect our FI MAU growth to continue in 2020."

The foregoing expected results are preliminary and are subject to change based on the completion of the Company’s quarter-end review process. These preliminary financial results include calculations or figures that have been prepared internally by management and have not been reviewed or audited by the Company’s auditors. The definition of FI MAUs is included below under the caption “Other Performance Metrics.”

ICR Conference

Scott Grimes, CEO & Co-Founder of Cardlytics will present at the ICR Conference today, Monday, January 13, 2020, at 3:30 p.m. Eastern Time. A live audio webcast of the event will be available on the Cardlytics Investor Relations website at http://ir.cardlytics.com/. After the event, an archive of the webcast will also be available for a limited time on the Cardlytics Investor Relations website.

About Cardlytics

Cardlytics (NASDAQ: CDLX) uses purchase intelligence to make marketing more relevant and measurable. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach, and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, San Francisco and Visakhapatnam. Learn more at www.cardlytics.com.

Cautionary Language Concerning Forward-Looking Statements:

This press release contains "forward-looking statements" within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to our preliminary financial results for the fourth quarter of 2019 and our expected future growth of FI MAUs in 2020. These forward-looking statements are made as of the date they were first issued and were based on current expectations, estimates, forecasts and projections as well as the beliefs and assumptions of management. Words such as "expect," "anticipate," "should," "believe," "hope," "target," "project," "goals," "estimate," "potential," "predict," "may," "will," "might," "could," "intend," variations of these terms or the negative of these terms and similar expressions are intended to identify these forward-looking statements. Forward-looking statements are subject to a number of risks and uncertainties, many of which involve factors or circumstances that are beyond our control.

Our actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including but not limited to: our financial performance, including our revenue, margins, costs, expenditures, growth rates and operating expenses, and our ability to sustain revenue growth, generate positive cash flow and become profitable; our substantial dependence on our Cardlytics Direct product; risks related to our substantial dependence on JPMorgan Chase Bank, National Association (“Chase”), Bank of America, National Association ("Bank of America") and a limited number of other financial institution (“FI”) partners; our ability to successfully implement Cardlytics Direct for Wells Fargo Bank, National Association (“Wells Fargo”) customers and maintain relationships with Chase, Wells Fargo and Bank of America; the amount and timing of budgets by marketers, which are affected by budget cycles, economic conditions and other factors; our ability to generate sufficient revenue to offset contractual commitments to FIs; our ability to attract new FI partners and maintain relationships with bank processors and digital banking providers; our ability to maintain relationships with marketers; our ability to adapt to changing market conditions, including our ability to adapt to changes in consumer habits, negotiate fee arrangements with new and existing FIs and retailers, and develop and launch new services and features, and other risks detailed in the “Risk Factors” section of our Form 10-Q filed with the Securities and Exchange Commission on November 12, 2019 and in subsequent periodic reports that we file with the Securities and Exchange Commission. Past performance is not necessarily indicative of future results.

Non-GAAP Measures and Other Performance Metrics

To supplement the financial measures presented in our press release in accordance with generally accepted accounting principles in the United States (“GAAP”), we also present billings, a non-GAAP measure of financial performance, as well as certain other performance metrics, such as FI monthly active users (“FI MAUs”).

A “non-GAAP financial measure” refers to a numerical measure of our historical or future financial performance or financial position that is included in (or excluded from) the most directly comparable measure calculated and presented in accordance with GAAP in our financial statements. We provide certain non-GAAP measures as additional information relating to our operating results as a complement to results provided in accordance with GAAP. The non-GAAP financial information presented herein should be considered in conjunction with, and not as a substitute for or superior to, the financial information presented in accordance with GAAP and should not be considered a measure of liquidity. There are significant limitations associated with the use of non-GAAP financial measures. Further, these measures may differ from the non-GAAP information, even where similarly titled, used by other companies and therefore should not be used to compare our performance to that of other companies.

We have presented billings as a non-GAAP financial measure in this press release. Billings represents the gross amount billed to marketers for advertising campaigns in order to generate revenue. Billings is reported gross of both Consumer Incentives and FI Share. Our GAAP revenue is recognized net of Consumer Incentives and gross of FI Share.

We believe the use of non-GAAP financial measures, as a supplement to GAAP measures, is useful to investors in that they eliminate items that are either not part of our core operations or do not require a cash outlay. Management uses these non-GAAP financial measures when evaluating operating performance and for internal planning and forecasting purposes. We believe that these non-GAAP financial measures help indicate underlying trends in the business, are important in comparing current results with prior period results, and are useful to investors and financial analysts in assessing operating performance.

We define FI MAUs as targetable customers or accounts of our FI partners that logged in and visited the online or mobile banking applications of, or opened an email containing our offers from, our FI partners during a monthly period. We then calculate a monthly average of these FI MAUs for the periods presented.

CARDLYTICS, INC.

RECONCILIATION OF FORECASTED GAAP REVENUE TO BILLINGS (UNAUDITED)

(Amounts in millions)

Q4 2019 Preliminary Results

Revenue

$68.5 - $69.5

Plus:

Consumer Incentives

$29.5 - $32.5

Billings

$99.0 - $101.0

Atlanta, GA – Jan. 7, 2020 – Cardlytics, Inc., (NASDAQ: CDLX), a purchase intelligence platform that makes marketing more relevant and measurable, today announced it will present at the ICR Conference 2020 at the Grande Lakes Hotel & Resort in Orlando, Florida.

Chief Executive Officer and Co-Founder, Scott Grimes, will present on Monday, January 13 at 3:30 p.m. Eastern Time. A live audio webcast will be available on the Cardlytics Investor Relations website at http://wsw.com/webcast/icr6/cdlx/. After the event, an archive of the webcast will also be available for a limited time on the Cardlytics Investor Relations website.

About Cardlytics

Cardlytics (NASDAQ: CDLX) uses purchase intelligence to make marketing more relevant and measurable. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, San Francisco, and Visakhapatnam. Learn more at www.cardlytics.com.

ATLANTA, GA – Apr. 9, 2019 – Cardlytics (NASDAQ: CDLX), a purchase intelligence platform that helps make marketing more relevant and measurable, today announced the appointment of Pandora’s Chief Marketing Officer, Aimée Lapic, to its Board of Directors.

Recognized by Forbes as one of “The World’s Most Influential CMOs” last year, Lapic is a long-time marketing industry veteran who has helped major brands drive revenue through innovative digital media strategies. Currently, as Pandora’s Chief Marketing Officer, Lapic oversees the consumer brand strategy, market positioning, and public relations and marketing communications for the Pandora brand, which is a subsidiary of Sirius XM Holdings Inc.

Prior to joining Pandora, Lapic served as the Senior Vice President/Global Chief Marketing Officer for Banana Republic, as well as the General Manager of BananaRepublic.com, where she was responsible for global P&L accountability for ecommerce and oversaw the creative and marketing teams across the $2.8 billion business. Previously, Lapic held numerous positions across Gap, Inc., including Senior Vice President and General Manager of Gap Outlet International, where she drove 20 consecutive quarters of growth. Lapic currently serves as a Marketing Advisory Board member of Ridge Ventures. She holds a B.A. in English Literature from Princeton University and an M.B.A. from Harvard Business School.

“For two decades, Aimée has been helping world-class organizations develop and execute successful brand marketing campaigns across multiple channels,” said Scott Grimes, CEO and co-founder of Cardlytics. “Her perspective will be invaluable to Cardlytics as we continue to expand our product offering and global presence to create value for our marketing clients, bank partners, and shareholders.”

+++

About Cardlytics

Cardlytics (NASDAQ: CDLX) uses purchase intelligence to make marketing more relevant and measurable. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, San Francisco, and Visakhapatnam. Learn more at www.cardlytics.com.

ATLANTA, GA – Dec. 9, 2019 – Cardlytics (NASDAQ: CDLX), a purchase intelligence platform that makes marketing more relevant and measurable, today announced the appointment of Michael Akkerman as the company’s Chief Product and Strategy Officer.Akkerman will lead Cardlytics’ overall product strategy, including the development of a multi-year high-impact, growth-driving strategic roadmap. He will oversee the delivery of all enhancements and innovations for marketers, financial institutions, and consumers, as well as the ongoing evolution of the Cardlytics platform.“Michael’s deep understanding of the digital advertising landscape and expertise in driving the next big development in technology and marketing make him the perfect addition to Cardlytics’ executive leadership team,” said COO and Co-Founder, Lynne Laube. “By setting the strategic vision for our platform’s continued growth, we’re excited for Michael to help us realize the enormous potential of purchase intelligence.”Akkerman joins Cardlytics from Pinterest, where he served as Global Head of Strategic Partnerships and was responsible for designing and building Pinterest's robust ecosystem of third party technology partners. During his tenure at the company, Akkerman grew the Pinterest Partners program from only a handful of partners in 2015 to over 80 in 2019, and from zero revenue to fifty percent of overall global revenue within 10 months of its launch. Earlier in his career, Akkerman was the Global Vice President of Kenshoo, an enterprise digital marketing software company, where he led the global pre-sales organization and managed teams across the Americas, EMEA, and APAC.A graduate of the University of New South Wales (UNSW) with a Bachelor of Arts degree in Psychology and Advertising, Akkerman is based in Cardlytics’ New York office.About CardlyticsCardlytics (NASDAQ: CDLX) uses purchase intelligence to make marketing more relevant and measurable. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, San Francisco, and Visakhapatnam. Learn more at www.cardlytics.com.

Atlanta, GA – Nov. 25, 2019 – Cardlytics, Inc., (NASDAQ: CDLX), a purchase intelligence platform that makes marketing more relevant and measurable, today announced it will present at the 2019 Wells Fargo TMT Summit.

Chief Financial Officer, David Evans, will conduct a moderated Q&A session on Tuesday, December 3, 2019 at 12:05 p.m. Eastern Time and it will be webcast live. The live audio webcast will be available on the Cardlytics Investor Relations website at http://ir.cardlytics.com/. After the event, an archive of the webcast will also be available for a limited time on the Cardlytics Investor Relations website.

About Cardlytics

Cardlytics (NASDAQ: CDLX) uses purchase intelligence to make marketing more relevant and measurable. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, San Francisco, and Visakhapatnam. Learn more at www.cardlytics.com.

Atlanta, GA – Dec. 2, 2019 – Cardlytics, Inc., (NASDAQ: CDLX), a purchase intelligence platform that makes marketing more relevant and measurable, today announced it will present at the Raymond James Technology Investors Conference.

Chief Executive Officer and Co-Founder, Scott Grimes, and Chief Operating Officer and Co-Founder, Lynne Laube, will present on Monday, December 9, 2019 at 1:15 p.m. Eastern Time and it will be webcast live. The live audio webcast will be available on the Cardlytics Investor Relations website at http://ir.cardlytics.com/. After the event, an archive of the webcast will also be available for a limited time on the Cardlytics Investor Relations website.

About Cardlytics

Cardlytics (NASDAQ: CDLX) uses purchase intelligence to make marketing more relevant and measurable. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, San Francisco, and Visakhapatnam. Learn more at www.cardlytics.com.

Findings show nearly 40% of all holiday spend occurs in the four weeks leading into Black Friday

ATLANTA, GA – Oct. 28, 2019 – Cardlytics, Inc., (Nasdaq: CDLX), a native ad platform built within banks’ digital channels, today released its annual holiday spend trends. With more than 120 million monthly active bank customers on its platform, the company has a view into $2.8 trillion in annual spend or every 2 in 5 card swipes. This allows retailers a clear view into exactly when, where, and how much consumers are spending, information that is particularly compelling as we enter the busiest shopping season of the year.

Based on actual purchase data, the findings show that last year nearly 40% of total holiday spend occurred in the four weeks leading into Black Friday, signaling the start of the 2019 shopping season is upon us. Other key findings from the annual report show:

• Holiday spend is on the rise: Holiday spend increased 2% from 2017 to 2018. Convenient benefits, such as free shipping, seemingly infinite choices, and buy-online-pickup-in-store options resulted in a larger number of transactions and higher spend overall, but they also led to a 0.7% decrease in individual basket size.

• Omni shoppers spend more: Customers who shop with a retailer both in-store and online spend twice as much during the holidays as those who favor one channel. However, these valuable omni customers only comprise 10.3% of the current retail customer base, presenting a huge opportunity for brands to capture additional spend.

• In-store shopping still dominates but continues to lose share: From 2017 to 2018, brick-and-mortar’s (B&M’s) share of spend declined 1.6% to 78.6%. B&M’s are losing their share of spend to online-only merchants, whose share increased 1.3% to 12.9%. However, they’re making up for some of this lost spend by investing in their own online properties, which increased slightly to 8.4% in 2018 from 8.2% in 2017.

• Fewer spikes in spend: The changing retail landscape has led to a flattening and stretching of the holiday shopping season. Consumers are spending more consistently throughout the months of October through December instead of saving their shopping for the week of Thanksgiving or the week leading into Christmas.

• Loyals drive the bulk of spend: On average, repeat customers drive 70% of holiday sales and spend 43% more than new customers acquired during the holiday season.

“As shopping preferences continue to change, it’s important for retailers to understand the trends,” said Cardlytics’ Chief Marketing Officer, Dani Cushion. “Marketers typically have a clear view into how their customers are shopping with them, but it’s difficult to see how they are shopping with their competitors. By analyzing actual purchase data, we give retailers a full view of holiday spend, then help them capture incremental sales and drive loyalty through our native ad platform.”

Now in its fifth year, the Cardlytics holiday spend trends report looks at consumer spend across more than 2,000 retailers during the months of October through December. For more information, including supporting infographics illustrating these findings, visit cardlytics.com/holiday2019.

About Cardlytics

Cardlytics (Nasdaq: CDLX) uses purchase intelligence to make marketing more relevant and measurable. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, San Francisco, and Visakhapatnam. Learn more at www.cardlytics.com.