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Company Extends its Leadership Through Partnership with Lloyds Banking Group

ATLANTA, August 28, 2013 —Cardlytics, the global leader in Card-Linked Marketing, announced today that it has launched its successful advertising platform in Europe. The company’s first banking partner is one of the U.K. and Europe’s largest retail banks, Lloyds Banking Group.Lloyds Banking Group operates in the U.K. under several retail banking brands, including Halifax, Lloyds TSB, and Bank of Scotland. Lloyds has over 30 million customers, and is the U.K.’s leading provider of checking and savings accounts, personal loans, credit cards and mortgages.“We are excited to provide a great new benefit to our customers via this program,” said Ashley Machin, Managing Director for Digital at Lloyds Banking Group. “It's going to help our customers save on purchases they make, every day.”“The U.K. launch represents a dedicated effort and investment by Cardlytics,” said Lynne Laube, Cardlytics’ President, COO and co-founder. “We are the first to have a large scale, meaningful implementation of Card-Linked Marketing outside the U.S. This launch is the first step to significant international growth for the company.”The U.K. market represents a new opportunity in Card-Linked Marketing, which allows advertisers to create purchase-targeted marketing, reaching consumers via their online and mobile banking applications. Online banking customers represent an important and engaged consumer channel: 50% of all U.K. adults report that they access their bank accounts over the internet, and 76% of those aged 25-34 report using the internet for online banking ¹.“Cardlytics has been a great success in the U.S., and will be in the U.K. as well," said Charlie Humphreys, Cardlytics’ U.K. Managing Director. "The U.K. is one of the most advanced retail banking and retail markets, so launching our platform here makes absolute sense. We look forward to working with banks, retailers and consumers to extend the benefits of Card-Linked Marketing to all."“Card-Linked Marketing stands out as a strong option for financial institutions that seek to defray loyalty delivery costs and improve their operating metrics. Successful programs in the U.S. indicate potential for curtailing expenses, improving retention and increasing transaction volume which would certainly apply to developing and mature card markets,” said Brian Riley, Senior Research Director at CEB TowerGroup.About CardlyticsCardlytics is a technology & analytics company, leveraging consumer purchase data to create targeted advertising platforms. Through partnerships with nearly 400 financial institutions, including Bank of America, PNC Bank and Regions Bank, the company has insight into consumer purchase behavior for ~70% of U.S. households, capturing spending across all stores and categories. Cardlytics’ patented technology allows advertisers to make a direct connection to buyers through the online banking and mobile banking channels. Cardlytics is the pioneer and global leader in rapidly growing industry of Card-Linked Marketing, with operations in the U.S. and in the U.K.Cardlytics is headquartered in Atlanta, with offices in London and San Francisco. The company has funding from leading investors in Boston and Silicon Valley, as well as a strategic investment from the world’s leading loyalty company, Aimia.

 [1] Office for National Statistics “Statistical bulletin: Internet Access - Households and Individuals, 2013” Media Contacts:Retail/Marketing/Advertising Media: Atlanta Media:Heedrin Bustamante Mitch Leff415-442-4019 404-861-4769Heedrin.bustamante@grayling.com mitch@leffassociates.com 

Case study reveals program's market differentiators, success factors

ATLANTA, September 05, 2013 --Cardlytics, the leader in Card-Linked Marketing, was recently featured in Celent's report, "Using Data to Create Value for All Customers: A Case Study of Bank of America's BankAmeriDeals Program."In the report, senior analyst Zilvinas Bareisis examines Bank of America's implementation of Cardlytics' card-linked marketing rewards program to understand what it takes to implement such a program at a large bank, what can be achieved and what lessons can be learned. The report revealed several key differentiators of Cardlytics' program, including intensive measuring, monitoring, controlling and continuous improvement."From the outset, Bank of America wanted to build something that would be beneficial to all of its customers, both consumers and merchants," said Bareisis. "Bank of America understands that banks have privileged access to valuable customer data and, as custodians of that data, are responsible for protecting customer privacy. If done correctly, banks can use the data they have to create value for all of their customers, and turn it into a significant business."Retailers are looking for new ways to deliver targeted marketing offers to consumers, at scale. The Cardlyics advertising platform uses purchase data from approximately 70% of US households to deliver millions of targeted marketing recommendations each month to millions of active buyers. The report concluded that retailers could successfully dedicate significant parts of their promotion budgets to card-linked marketing platforms - thus achieving their need for targeting at scale, and illustrating another reason card-linked marketing could become a significant business for financial institutions."The Celent case study is an excellent example of the power of card-linked marketing," said Scott Grimes, CEO of Cardlytics. "Our unique advertising platform provides value to consumers, retailers and financial institutions. We were very happy to be included in the report, and look forward to a continued and long partnership with Bank of America."For more information or to download the full report, please visit http://www.celent.com/reports/using-data-create-value-all-customers.About CardlyticsCardlytics is a technology and advertising company, leveraging consumer purchase data to create targeted advertising platforms. Through partnerships with nearly 400 financial institutions, including Bank of America, PNC Bank and Regions Bank, the company has insight into consumer purchase behavior for ~70% of U.S. households, capturing spending across all stores and categories. Cardlytics' patented technology allows advertisers to make a direct connection to buyers through the online banking and mobile banking channels. Cardlytics is the pioneer and global leader in rapidly growing industry of Card-Linked Marketing, with operations in the U.S. and in the U.K.Cardlytics is headquartered in Atlanta, with offices in London and San Francisco. The company has funding from leading investors in Boston and Silicon Valley, as well as a strategic investment from the world's leading loyalty company, Aimia.

Atlanta, September 17, 2013- Cardlytics, the leader in Card-Linked Marketing, today announced that the company’s COO and President Lynne Laube will be speaking at the Goldman Sachs Third Annual Financial Technology Conference on Wednesday, September 18, 2013 at the Goldman Sachs Conference Center in New York, NY. Ms. Laube was selected by Goldman Sachs to deliver the kick-off presentation, beginning at 9:10 am EDT tomorrow.Laube’s presentation is titled “Card-Linked Marketing – Why It Matters?” Ms. Laube will be outlining how the company she co-founded with Scott Grimes, Cardlytics’ CEO, is bringing analytics and action together to create an effective new marketing channel to thousands of national and regional retailers, both in the U.S. and most recently, in the U.K.Investors and interested parties can view the presentation below:

Goldman Sachs Fin Tech 2013

About CardlyticsCardlytics is a rapidly growing advertising & technology company and the leader in Card-Linked Marketing. Through partnerships with nearly 400 financial institutions, including Bank of America, PNC Bank and Regions Bank, the company has access to current and historical purchase behavior for ~70% of U.S. households, capturing spending across all stores and categories. Cardlytics’ patented technology allows advertisers to make a direct connection to buyers, through the online banking and mobile banking channels.Cardlytics is headquartered in Atlanta, with offices in London and San Francisco, and is funded by leading investors in Boston and Silicon Valley, as well as a strategic investment from the world’s leading loyalty company, Aimia.

Atlanta, August 21, 2013 – Cardlytics, the leader in Card-Linked Marketing, today announced that the United States Patent and Trademark Office has issued a patent for Cardlytics’ unique technology, covering their core systems – the Cardlytics Offer Placement System (OPS) and Offer Management System (OMS). U.S. Patent # 8,515,810 enables Cardlytics to create targeted marketing based on consumer purchase behavior, and place advertising through online banking portals. This is Cardlytics’ second patent; the first was granted in May. “This invention is the core of our unique, distributed systems architecture,” said Scott Grimes. “Our Offer Management System (OMS) and Offer Placement System (OPS) represent the backbone of our Card-Linked Marketing technology.” Cardlytics developed its distributed architecture in order to create purchase-targeted marketing campaigns, while protecting consumer privacy. “Many banks are interested in helping bring card-linked offers to their cardholders,” said Zilvinas Bareisis, Senior Analyst with Celent. “However, they also feel responsible for the security and privacy of their customers’ data and are not prepared to compromise on that.” About Cardlytics Cardlytics is a leading advertising & technology company and the pioneer in Card-Linked Marketing. Through partnerships with nearly 400 financial institutions, including Bank of America, PNC Bank and Regions Bank, the company has insight into consumer purchase behavior for ~70% of U.S. households, capturing spending across all stores and categories. Cardlytics’ patented technology allows advertisers to make a direct connection to buyers, through the online banking and mobile banking channels. Cardlytics is headquartered in Atlanta, with offices in London and San Francisco. The company is funded by leading investors in Boston and Silicon Valley, as well as a strategic investment from the world’s leading loyalty company, Aimia.

A message from Cardlytics to our clients and partners:

We hope that you, your family, friends, and colleagues are well.

As the coronavirus crisis continues to evolve, we are committed to helping our partners weather this storm and come out ahead on the other side. The continued, profitable success of your business is – and has always been – the lifeblood of what we do here at Cardlytics.

With that in mind, we remain squarely focused on:

• Driving measurable sales to support your business with a pay-for-performance model that limits risk
• Arming you with insight into shifts in consumer spend so that you can navigate tough decisions
• Reaching consumers with messaging that supports your updated business operations

We founded Cardlytics to add value to marketers, banks, and their mutual customers. We’re very proud that we help provide a critical connection between your brand and your customers – especially in these uncertain times.

Operationally, most of our employees around the world are working from home, and we have restricted travel for at least the next few weeks. We have a business continuity plan in place, have stress-tested all of our systems, and remain wholly committed to supporting your business during this complex time.

We thank you for continuing to rely on us to provide meaningful savings for your customers, and ultimately drive measurable sales for your business.

Scott Grimes
CEO & Co-Founder

Lynne Laube
COO & Co-Founder

Atlanta, July 23, 2013 – Cardlytics, the leader in Card-Linked Marketing, today announced a key addition to the leadership of the company. The company named Jim Morgan as its first Chief Financial Officer (CFO). Mr. Morgan will lead the finance and accounting teams at Cardlytics, and will be based in Atlanta.“Jim comes at a pivotal point for Cardlytics,” said Scott Grimes, CEO of Cardlytics “His global financial management expertise - and depth of experience in navigating significant growth - is exactly what we need to take the company to the next level.”Jim joins Cardlytics from Liaison Technologies, Inc., a data management and integration company, where he led global finance and human resources after the company’s acquisition of nuBridges, Inc. in 2011, and where he had been CFO and Corporate Secretary. Liaison was named to the Red Herring 100, Deloitte’s Technology Fast 500 lists and Georgia’s Fast 40 lists. Jim holds an MBA from UCLA Anderson School of Management and a BS in Industrial Engineering from Stanford University.About CardlyticsCardlytics is a rapidly growing advertising & technology company and the leader in Card-Linked Marketing. Through partnerships with nearly 400 financial institutions, including Bank of America, PNC Bank and Regions Bank, the company has access to current and historical purchase behavior for ~70% of U.S. households, capturing spending across all stores and categories. Cardlytics’ patented technology allows advertisers to make a direct connection to buyers, through the online banking and mobile banking channels.Cardlytics is headquartered in Atlanta, with offices in London and San Francisco, and is funded by leading investors in Boston and Silicon Valley, as well as a strategic investment from the world’s leading loyalty company, Aimia.

Each January, gyms benefit from a boost in sales as new members resolve to get in shape for the new year. But new disruptors are transforming how customers tackle their fitness resolutions, and more importantly, how long they stick with them. By analyzing purchase data from our bank partners, Cardlytics identified must-know fitness trends for marketers.

Fitness spend is on the rise across categories

Three key categories continue to drive overall fitness growth:

• traditional gyms (e.g. L.A. Fitness, YMCA)
• boutique studios (e.g. yoga, barre, and kickboxing)
• on-demand fitness services (e.g. Daily Burn and Peloton)

While on-demand fitness subscriptions make up the smallest share of fitness spend (6%), these convenient online and app-based workouts are growing faster than any other workout category. On-demand fitness spend has spiked 58.7% since 2018 and nearly 130% since 2017. Even with the rapid growth of fitness disruptors, traditional gyms still command the majority of fitness spend (72%) and grew their overall spend by 3.1% since 2018. Meanwhile, boutique studios make up the remaining 23% of spend and experienced 5.1% year-over-year growth.

On-demand subscribers stick with their resolutions

Customers who stream their workouts at home are the most likely to keep up their New Years’ fitness routines. Of the customers who started making payments to an on-demand workout service in January, 50% kept spending on those services through September. By contrast, traditional gyms and studios both lost more than 75% of their new customers by the end of that same period.

Studio memberships drive the highest monthly spend

Customers who choose studios for their fitness resolutions are willing to invest in a higher price tag to get into shape. On average, consumers spend roughly $59 and $48 per month on traditional gym memberships and on-demand fitness services, respectively. Studio members are willing to shell out more than double per month ($136) at studios.

There is a major opportunity for health and fitness retailers to acquire customers in these early months while motivation is high. By understanding when customers tend to drop off, fitness brands can then strategically time their incentives and programs to re-energize and retain these at-risk spenders. Using purchase insights, Cardlytics’ native ad platform accurately targets and engages new and at-risk customers to ultimately drive measurable sales. Contact us today to get started.

Cardlytics Moves Into New, Larger Headquarters

Card-based rewards technology provider moves into historic Atlanta property

ATLANTA--June 16, 2009--Cardlytics, a provider of targeted, merchant-funded card-based rewards technology, announced that it has moved its headquarters into the historic Southern Dairies building in midtown Atlanta (621 North Ave.).Founded in 2008 by former Capital One executives and inventors of the concept of decoupled debit, Cardlytics enables financial institutions to provide highly targeted merchant rewards offers to their debit, credit or prepaid card holders through multiple communications channels, including online banking, e-mail, SMS, mobile and social media."Now is an exciting time for our company – one signified by rapid expansion. We needed a space that would enable our growth,” said Lynne Laube, president of Cardlytics. “With its amenities, location and historical relevance to the area, I believe our new headquarters is more aligned with the vision and culture of our company."Cardlytics now occupies more than 5700 square feet of the historic building called Southern Dairies, which was built in the early 20th century. It originally operated as a milk distribution center for home delivery, complete with “classic milkmen, milk trucks and bowties.” The building was bought out by Kraft in the 1950s, where it was used to make Breyer’s Ice Cream until 1999. At that time, it was renovated back to its original Southern Dairies condition and converted into loft offices.

About Cardlytics

Back in 2008, Cardlytics developed a suite of technologies that enabled banks to leverage their power of consumer purchase data, without violating privacy. Why? We saw the emergence of a valuable new channel: online banking and mobile banking. The technology was the first of several innovations that lead to the development of a new sector: card-linked marketing.This new channel was valuable to three important audiences:

• Financial institutions Providing incremental value to their customers helping them develop stronger relationships and build engagement
• Advertisers A one-to-one advertising medium with both scale and precise targeting
• Consumers helping them save money on the things they buy every day

Since 2008, Cardlytics has been developing new technologies, programs, and services to optimize this opportunity for advertisers, our financial partners, and purchasing consumers. We are a team of analysts, developers, programmers, marketers, account managers and bankers who are creating a new generation of media that consumers can really use.Cardlytics is a private company with over 250 employees headquartered in Atlanta with offices in London and San Francisco. Our clients are financial institutions and consumer brands. Through our partnerships with nearly 400 financial institutions, including Bank of America, PNC Bank and Regions Bank, we work with thousands of retailers you know, providing millions of marketing offers to consumers across the US, and soon, around the world.

Cardlytics to Present at ad:tech San Fransisco

Company to Discuss the Benefits of Whole-Wallet Analytics

SAN FRANCISCO, CA—April 10, 2013—Cardlytics, the leader in card-linked marketing, announced today that it will present insights on "Reaching Consumers based on Whole-Wallet Spend: Better Targeting, Happier Consumers, Effective Marketing" at ad:tech San Francisco. Kasey Byrne, senior vice president of marketing, and Craig Snodgrass, senior vice president for analytics and product, will be leading the session on Wednesday, April 10, 2:30PM - 3:00PM, in the Tutorial Theater - Expo Hall at The Moscone Center.The presentation will provide attendees with insight on the unique marketing programs made possible by a whole-wallet view of the consumer, as well as the challenges and benefits of this customer view, and how this approach benefits both consumer and advertiser. In addition, Byrne and Snodgrass will present detailed case studies, examples and results from local merchants."It's an exciting time in the advertising industry as we learn how to tap into consumer purchasing behavior and big data to better understand, reach and serve our customers," said Byrne. "Whole-wallet analytics is a leading best practice in this trend and we look forward to sharing state-of-the-art examples and lessons learned based on use of Cardlytics' innovative card-based marketing and analytics platform.""Whole-Wallet Analytics yields surprising insights about consumer behavior," according to Snodgrass. "Cardlytics calculates a Category Interaction Index, which measure the correlation of activity between different types of consumer purchase. For example, the past 6 months, consumers who made purchases in the category of Coffee & Tea were most likely to also make purchases in specialty confectioners, stationery stores & bowling alleys, along with travel. These types of insights can be invaluable to marketers, in developing messaging, reaching existing customers, and attracting new customers."ad:tech is an interactive advertising and technology conference and exhibition that covers the entire digital marketing ecosystem. Worldwide events -- 10 shows in seven countries annually—blend keynote speakers, topic-driven panels and workshops to provide industry professionals with the tools and techniques they need to compete in a changing world.

About Cardlytics

Cardlytics is a game-changing marketing and analytics platform, providing businesses—for the first time—with a timely and complete view of consumer purchase behavior. The company has unmatched, exclusive access to current and historical purchase behavior for nearly 70 million U.S. households, capturing spending across all stores and categories. Cardlytics can finally answer the question: what share of your customer's wallet do you capture?The Cardlytics platform is built upon historical consumer purchase information, provided securely by its premier network of over 300 financial institution partners, including Bank of America, PNC and Regions Bank. The company is also the pioneer and leader in the card-linked marketing space, providing both national and local businesses with revenue-generating digital and mobile marketing options, based upon its core analytics platform.Founded in 2008, the company is backed by leading investors in both Silicon Valley and Boston, and a strategic investment from the global leader in loyalty management, Aimia ( TSX : AIM ).