build relationships
Our story
We’re here to transform commerce. Starting with an idea formed at a kitchen table, we’ve built a trusted offers solution that drives customer loyalty for the top banks in the UK & US.
Learn more
Reward customers,
build relationships
build relationships
Solutions for Banks
Our white-labeled offers programme is trusted by top banks in the UK & US to save customers money and drive digital engagement
Solutions for Marketers
Our native ad platform in banks’ digital channels drives incremental sales for marketers by changing the way millions of people shop
Our white-labeled offers programme is trusted by top banks in the UK & US to save customers money and drive digital engagement
Our native ad platform in banks’ digital channels drives incremental sales for marketers by changing the way millions of people shop
The UK’s top merchant-funded offers programme
Our trusted offers solution inspires loyalty by making bank customers feel appreciated.
Increase engagement
Give customers a reason to use digital banking, driving higher transaction volumes and revenues
Improve retention
Delight customers with unrivaled rewards
Drive bank product adoption
Cross-promote products to relevant customers
Improved customer insights
Quality data delivered for consumer behavior and spending insights
Primary account holding
Open Banking-enabled solution provides competitive differentiation
Deliver valuable rewards through our easy-to-use platform
- Personalised offers pique customer interest across digital, mobile, and email bank channels
- Customers browse to plan where they’ll spend and save
- A simple click or tap activates offers
- When customers use their bank card, their rewards are automatically deposited into their bank accounts
Deliver offers through our easy-to-use platform
Personalized offers shown on bank’s homepage pique customers’ interest
Customers browse offers and plan where they’ll spend and save
A simple click or tap activates offers
When customers use their bank card, their rewards are automatically deposited into their bank accounts
We’re a trusted partner for the largest banks in the UK & US
Secure technology built for banks
Our technology does the heavy lifting and integrates seamlessly into banks’ digital channels
Bank-class security
Built with privacy-by-design, we target relevant offers without any personally identifiable information.
Hassle-free
We offer banks a hosted solution to make implementation, maintenance, and upgrades simple.
24-7 Support
Our tech support team is available around the clock to ensure a flawless customer experience.
Want to learn more about Cardlytics’ solutions for banks?
Contact usEngage customers in a one-of-a-kind native ad platform
We integrate ads within online, mobile, and email channels at top banks in the UK. Customers browse ads to plan where they’ll spend and save.
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Marketers agree, it works
Cardlytics has been a key marketing channel for several years. Their unique share-of-wallet view helps us guarantee true incremental spend. They proactively provide strategic direction and performance recommendations.”
Sam Fryer Senior Marketing Manager, Morrisons
Through working with Cardlytics, Sky has been able to target relevant prospective customers using Purchase Intelligence. The programme continues to drive significant volume of incremental new customers.”
Nathan Conduit Commercial Director, Sky TV
With Cardlytics, we are driving millions of pounds of incremental sales a year, whilst investing minimal time to manage the programme. The post campaign analysis is industry best practice.”
Rob Murphy Head of Personalisation, Co-op
Cardlytics drives a high volume of incremental sales by pinpointing hard-to-reach customers based on their overall restaurant spend. We know these customers keep spending with us beyond the campaign.”
Richard Exton Head of Regional Marketing, Nando’s
Cardlytics’ unique targeting capabilities ensure we can acquire new customers and redirect competitive spend to Marriott. The customer experience means that there is no perception of discounting for our brand.”
Lauren Profeta Portfolio Partnerships Manager, Europe, Marriott Hotels
Cardlytics Purchase Intelligence helped Europcar effectively target relevant customers, and due to the resource-light nature of the platform, working with Cardlytics is really straightforward.”
Tom Middleditch Partnerships & Loyalty Marketing Manager, Europcar
Cardlytics’ platform continues to smash all internal benchmarks for customer acquisition and retention. The investment has more than paid for itself by contributing to our gains in market share.”
Monika Antczak Senior Digital Marketing Manager, Laithwaite’sDevelop strategies based on where,
when and how customers shop
Through our partnerships with banks, we have a complete view of consumer spend both online and in-store. This Purchase Intelligence is the foundation of how we target and measure all our campaigns.
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Gain market share
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Acquire new customers
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Increase loyalty
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Drive omni-channel sales
Reach Real People
Native ads engage real customers, not bots
Bots don’t have bank accounts. Ads only reach verified adults who are actively managing their money.
With targeting based on past purchase history, ads on our platform provide real value to customers and act as the critical tipping point for a purchase.
Measure Results
Reporting measures the actual sales impact
Close the loop with real transaction data. We measure campaign performance, reporting online and in-store sales down to the penny.
We’re a trusted partner for the largest banks in the UK
Offers from top brands differentiate our programme
We deliver real value to bank customers with merchant-funded offers from an unrivalled network of brands
UK Leadership
Duncan Smith
Managing Director
Campbell Shaw
SVP, Financial Institution and Publisher Partnerships
Lucy Whittemore
SVP, UK Advertising
Doug Robertson
Head of UK Operations
Jed Murphy
Strategy & Innovation Director
Research & Insights
Measurement
Webinar: Prove Incremental Marketing Impact to the Right Stakeholders
As marketers, we all face the same question – How do we know that sale wouldn’t have happened anyway? There is always a need to prove marketing efforts accomplished something that would not have happened organically. That is where we can lean on incrementality. In our latest webinar, Juliana Lupinacci, VP, Agency Partnerships, speaks with […]
1 Minute Read
Customer Loyalty
Why customer loyalty is vital to relationship marketing
Loyal customers are your brand’s biggest sales opportunity–spending an average of 67% more than comparable transient consumers. A new era in consumerism is ushering in highly personalized service models and deep, lasting relationships with a loyal customer base. This shift towards relationship marketing emphasizes building a strong customer loyalty program to facilitate that relationship. Key […]
4 Minute Read
Measurement
Webinar: How Marketers are Achieving Measurement Confidence in a Time of Performance Pressure
With the growing concern around inflation, recession, and the rising costs of digital ad prices, many marketers are challenged to stretch their budgets and shift marketing dollars to where they elicit the most value. Cardlytics joined forces with Nielson and Digiday to discuss how marketers can use campaign metrics experimentation to refine their strategies and […]
1 Minute Read