School may be out for the summer, but with Amazon Prime Day just hours away, the 2019 back-to-school shopping season is officially here.
Back-to-school is the second-largest shopping event of the year following the December holidays. Excluding the weeks leading up to Christmas, it accounts for nearly 20% of annual spend.
By analyzing $2.4 trillion in purchase data across our banking partners, Cardlytics has identified five key trends for advertisers to consider this season:
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We’ll be digging deeper into each of these trends, so don’t forget to check back in the coming days for more insights and tips to make sure you are getting an A+ in capturing spend throughout the season.