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Open Banking in the UK: Finding the Tipping Points
This new report analyzes attitudes of more than 3,000 UK bank customers, and highlights key factors which must be considered for Open Banking to truly take hold in the UK. While there are still barriers to adoption, the report found cause for optimism, with a growing number of people saying they would open up access to their financial data if the proposition was right for them. It also established the tipping points at which consumers would engage with Open Banking offerings. While the research found a clear trust barrier to adoption, it sheds light on those best-placed to succeed.
Benefits of Card-Linked Marketing For Financial Institutions
This white paper examines the impact of interchange fee limits on customer engagement programs, and quantifies how the Cardlytics Card-Linked Marketing program in place at Bank of America, PNC Bank, Regions Bank—and hundreds of others—has stayed attrition and increased debit and credit card use and spending.
Oxford Street vs. Westfield: Which Shopping Destination Wins?
Online, high streets, or shopping centres - which categories see the most consumer spend? To find out, Cardlytics used purchase intelligence to analyze spend from over two million consumers across a range of retailers, across London's Oxford Street, Westfield London and online. The results emphasize that despite the increasing prominence of online retail, bricks and mortar shops still play a crucial role in the retail world. As such, retailers that engage customers across multiple channels will ultimately win more spend.
Spring Customers Heat Up Summer Sales
Spring is finally in the air. As consumers kick off spring cleaning projects and develop new habits, many are also changing where and how they shop. By analyzing purchase data from our bank partners, Cardlytics found that spring is a critical time for marketers to connect with customers and build loyalty—particularly with the typical summer slowdown looming on the sunny horizon.
The easiest way to win summer sales is from repeat customers
We see marketers place a lot of emphasis on customer acquisition, but the majority of summer sales are driven by customers who are already familiar with a brand. Last year, over 62% of summer retail sales were from repeat customers. Retailers looking to hold onto their gains in market share from the spring should quickly re-engage their newly acquired customers as summer heats up.
Returning spring buyers spend more during the summer
Across most retailers, customers acquired during the spring not only boost spring sales, but they also set the stage for summer success—spending 26% more in the summer months than customers who were acquired within the summer season. The customers who came back during the summer were also significantly more likely to make a repeat purchase during the rest of the year.
Quickly acquire spring customers to grow sales this summer and beyond
These next few months present a key opportunity to engage spring customers and pave the way for a strong summer. With precisely targeted campaigns, Cardlytics is uniquely positioned to help marketers quickly acquire customers and strengthen loyalty for long-term success. Let’s work together now to build momentum with spring customers and beat the summer slowdown.
Meal Kit Delivery Services vs. Grocery Chains
Today’s consumer is hyper concerned about the freshness of food, the ingredients, and sustainability, among other factors. But, the shift from processed foods has not changed the craving for convenience. Because of this, meal kit delivery services, like Blue Apron, Plated and Hello Fresh, have gained steam. Cardlytics analyzed consumer spending on meal kit services (MKS) and how those purchases impact spend at traditional and specialty grocery stores, as well as restaurants.
Does Your Gym Choice Really Matter?
Treadmill running or CrossFit? Barre classes or spinning? Low carb or juice cleanse? There are countless ways to get fit, but which are consumers more likely to stick with? Using our data and the power of purchase intelligence, we looked at how consumers are working out and how their spending habits differ by gym choice.
2017 Cardlytics Back to School Report
The back-to-school shopping season is the second largest shopping event of the year, making it a critical time for retailers. This report looks at the back-to-school spend trends driving sales this season.
2017 Cardlytics Holiday Spend Report
The holiday season is the largest shopping event of the year. Using our proprietary Purchase Intelligence, we analyzed year-over-year spend from 2015 - 2016 to uncover the top spend trends retailers need to know to drive holiday sales this season.
2018 Cardlytics Holiday Spend Report
Holiday spend is on the rise as more customers take their shopping online and skip the Black Friday lines. To help retailers keep a pulse on where, when, and how holiday shoppers tackle their gift lists, Cardlytics shares key spends and actionable insights for merrier marketing.
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