Data & Privacy
Cardlytics Guide to a Cookieless Marketing Strategy
The rise of digital marketing has evolved side by side with third-party cookies. And now–they’re parting ways. Evolving privacy concerns are shaping policy decisions across the big tech landscape that will change how marketers handle digital channels. An entire industry is shifting from reliance on cookie-based marketing data to a future that currently feels a […]
6 Minute Read
Data & Privacy
What is Google’s Privacy Sandbox?
As time goes on, consumers are becoming even more skeptical about how their personal information is collected and used. In a recent KPMG survey, 86% of respondents said they feel a growing concern about data privacy, while 78% expressed fears about the amount of data collected. Yet, user privacy concerns are nothing new. Over the […]
4 Minute Read
Data & Privacy
First Party Data in a Post Cookie World
It’s official—the cookie is crumbling. Because of consumers’ growing demand for privacy, Safari and Firefox have already disabled third-party cookies. And Google Chrome, which represents close to half of the US browser market share, plans to stop using them by the end of 2024. Epsilon research estimates that about 80% of advertisers depend on third-party […]
3 Minute Read
Data & Privacy
Omnichannel Marketing: Third-Party Cookies vs First-Party Data
An omnichannel marketing strategy is a gold standard for effective brand messaging. By leveraging consumer data gleaned from third-party cookies, advertisers can get the right message to the right customer at the right time, regardless of channel or device. It’s no wonder brands with robust omnichannel strategies increase average order value by 13% and purchase […]
4 Minute Read
Data & Privacy
The Road to Cookieless Advertising: A Timeline
Most people don’t know the name Lou Montulli but he’s indirectly responsible for one of the biggest invasions of privacy of the modern era. In 1994, Montulli was a 23-year-old founding engineer at Netscape with a number of Internet innovations to his credit, including web browsers, HTTP proxying, and the infamous tracking cookie. Montulli never […]
4 Minute Read
Customer Loyalty
Benefits of Loyalty Programs in a Cookieless World
Google may have delayed the ultimate death of the cookie, but that doesn’t mean marketers can breathe easy. Brands have relied on third-party cookies for behavioral targeting and remarketing campaigns for decades. Change won’t come easy. There’s no plug-and-play replacement for third-party data on the horizon. Even though Google is putting the final nail in […]
3 Minute Read
Data & Privacy
Third-Party Cookies and Their Impact on Privacy
Google’s 2020 announcement that it would ban the use of third-party cookies in 2022 made big waves for both consumers and digital marketers. Cookie privacy isn’t a new concern—Apple’s Safari and Mozilla’s Firefox browsers have been blocking cookies for almost a decade. But the news that Google planned to follow suit rocked the industry. That’s […]
4 Minute Read
Data & Privacy
Cookieless Marketing: Preparing for Cookie Deprecation
Marketers entered 2022 with the haunting specter of a cookieless future on the horizon. While Google’s ambitious cookie deprecation timeline has now been pushed back to mid-2023, the fact remains that marketers have very little time to reinvent their marketing strategies to accommodate the death of the cookie. Here’s a look at what to expect […]
4 Minute Read
